Whakawāhanga o te mākete - ko te huarahi ki te whakatau i te rōpū o kiritaki reira

I roto i te hokohoko, i reira te mea he mea pēnei i whakawāhanga mākete. whakawakia tenei wehenga ope i runga i ngā āhuatanga takitahi. Hei tauira, te hiahia, te taumata o te utu, tau, rohe, ngā kaupapa matua, peu. enei raraunga katoa tukua te kaiwhakanao ki te whakatau mehemea he pai ki te hoko i o ratou hua i roto i tenei rohe.

He whāinga e kua he whakawāhanga o te mākete - he ki te tautuhi i ia o nga rōpū tīpakohia o kiritaki hiahia rite mō ngā ratonga taonga ranei. Mai i te hua, tei runga i te kaihanga whakatau ki te arotahi ki runga i te hanganga o te momo ngā o te hua.

Ko nga tohu e whai ake nei o te whakawāhanga mākete :

- Geographical: whakaata i te wāhi o te rohe, te kiato taupori me te āhuarangi;

- tatauranga: āhuatanga i te ira tangata, tau, tokomaha o nga tangata i roto i te utuafare;.

- psychographic: whakaahua momo tuakiri, āhua me āhua (ranei te tangata kua he mahi parekareka rite he reira fakaaoao ranei tomo katoa, hiahia ki te haere ranei e kore e rite haere);

- pāpori-ōhanga: whakatau tūranga o te tangata i roto i te hapori, o ratou mana, moni, me te mātauranga;

- whakawāhanga whanonga o te mākete, ko te:

he) ki he tangata hanga i te hoko (take auau motuhake ranei);

b) te mana o te kaihoko, e kore riro te ahua o taonga, te kiritaki mua, te kaihoko pea, he kiritaki hou, he kaiwhakamahi auau;

c) te kaha o te kohi: ngawari, āhua, me te kaha.

g) te taumata o te ngākau ki te hua: herekore, kātakí, kore-pūmau, tüao;

d) te painga e hiahiatia ana: ko te kounga o te mahi, tōtika;

e) Me te taumata: tiketike, reo, iti;

g) e pā ana ki te hua: tākare, pai, kūpapa, negative, kaikiri.

Ka taea e marketers tūhura kore anake te rōpū o kiritaki, engari ano hoki ki te whakahaere i ngā hua mākete whakawāhanga. Ko te tika tenei tukanga i roto i te tikanga ki te whakatau i te hua tino hiahiatia i runga i te mākete, te tātari i te akiaki o tona whakatinanatanga, te aromātai i te ahunga whānui me ki te tāutu i ngā rautaki ki te whakapai ake i whakataetae. E whitu ngā wāhanga o te whakawāhanga:

1. Na rōpū hua (hei tauira, i roto i te ako o te mākete o taputapu whare i roto i tenei rohe, ka ngā hopane, mīhini horoi, rino, televisions, me ētahi atu).

2. I te ūnga, nga āhuatanga me ngā mahi o te hua - te momo tino noa. Hei tauira, e hiahia ana koe ki te whakaahua i te whakawāhanga o te tiakarete:

- Tae: pouri, waiu, ma;

- ahua: pae tāpa ranei;

- filler: ki nati, karepe, ma.

Ka kawea nga kōrero i tenei tikanga, ko te māmā he reira ki te kitea motuhake hoko.

3. Ko te taumata o utu: iti, reo, tiketike.

4. Na kaihanga - taea ki a koe te tautuhi ngā kaiuru mākete katoa, ki te tautuhi i te pānga, me te taumata o te whakataetae. He tauira o te whakawāhanga: rohe, i rama, kia rite ki te ingoa o te kaiwhakanao.

5. tākai: te tautuhi i te ahua tino ui o tākainga (tuku i, putea, tiakina i te whakatuwheratanga).

6. I roto i ngā o te rōrahi me te rahi o te taonga: tāutu te puka tino noa, me te watea o te hokohoko mo kiritaki. Hei tauira, ipu pia mo te whakawāhanga: 0.5 rita, 1.5 rita, 3 rita.

7. Ko te wāhi ngā, i ngā te ako o te maha ētahi atu.

Whakawāhanga o te mākete - ko te huarahi pai ki te tautuhi i te rōpū o ngā kaiwhakamahi, me te whakawāhanga o ngā hua tenei - tāututanga o te tino rapu i muri i te momo o te hua, te ratonga ranei.