Rangahau mākete. Ko te hokohoko ako koloa

Hei tīmata, te tuku o ngā hua hou, ki te mau tonu i te tono eu, nui haere hoko kamupene e hiahia ana ngā mōhiohio e pā ana ki te mahi taiao, whakataetae me kiritaki. Ko te whakaaro o te rangahau mākete - ko ki te tiki i te kōrero ia hope roa e pā ana ki te kaupapa me ngā o te mākete, ngā āhuatanga o waho, me ngā mo-whakatau kaupapa i roto i te hanga me te hoko o taonga me ngā ratonga.

E wāhi ngā tātari mākete

Hei hanga i tētahi whakatau i runga i te taea ki ngā hua mākete ratonga ranei titau ako mākete taipitopito:

1. Whakatau i o tona momo.
2. Ko te ako o te hanganga mākete.
3. tātari āhuatanga.
4. Tohatoha o wāhanga ūnga.
5. Whakatūtū.
6. Whakaaroa pukapuka hoko.

Ki te mea kua riro kē te tomokanga ki te mākete wahi, te kamupene pai mahi me hanga he pai, he tika tonu te rangahau mākete auau. pea te reira i oti, a ngā anake moni i te kau i te mōhiohio e ka āwhina i tiaki me te whakapakari i te tūranga, te whakarato hoki ngā huringa taea i roto i te tono.

Whakatau i te momo o te mākete, me tona hanganga

I te timatanga o te ako o ngā ratonga mākete hua ranei, kia whakatau e koe te momo o te mākete:

• rohe, motu ranei ao;
• tokitoki, tauwhāinga kūiti, ki whakataetae noa;
• mākete mō taonga, ratonga, rauemi raw, mahi, whakapaipai, auaha, nga peeke;
• rarawe tauhokohoko ranei.
• kiritaki mākete kaihanga ranei; I roto i te take tuatahi, ko te tūranga o neke atu i te kaihoko i nga kaihoko, i roto i te tuarua - i runga i te anga ke;
• kiritaki mākete pakihi ranei (kaihoko he umanga);
• kati ranei tuwhera.

I tua atu ki te whakatau i te momo o te mākete, ko reira tika hoki ki te whakaahua i te reira. pea te mākete whakawhanake pirau, herea ki te tikanga ture ōhanga ranei ranei.

Ko te mahi i muri mai, ko te ki te tautuhi i te hanganga mākete, te wehenga o kiritaki ki wāhanga, te ako o ngā rōpū takitahi hiahia. rangahau mākete i tenei wā whāinga ki te faaineine i te mōhiohio ki te tautuhi i te wāhanga tino ātaahua mo te hua ngā ratonga ranei.

tātari mākete wholesale

rangahau mākete o taonga (ratonga) tika ngā i te tikanga ako. Tenei mahi, ko te ki te tautuhi me te tātari:

• mahi mākete;
• nohoia e rerekē share mākete kamupene;
• tohu o te hiahia mo te hua ratonga ranei;
• tohu whakahere, production;
• utu.

e kore te aromatawai āhuatanga whāiti ki te ako o ngā āhuatanga ā-o te mākete. Hoki hoko he mea nui ki te whakatau me pehea e huri tikanga. Na reira, rangahau mākete ngā te tātari o ngā āhuatanga o waho: tōrangapū, āhuatanga ōhanga, ahurea, me te pāpori i roto i te whenua, nga ngā ao i roto i ngā mākete rite, hangarau hou, te āhua o te mākete mahi, te anga ture.

Arotake i te pānga o ngā āhuatanga o waho, me te he tino uaua ratou kaha. Hoki tenei whakaaro ko reira tika ki te tautuhi i te huinga o nga tohu tino nui, me te ki te whakaaro o ratou pānga i runga i te mākete i raro i ako.

Te tāutu i wāhanga ūnga

I muri i te whakawāhanga o te mākete me te tūhura tona taiao mai te wā ki te tīpako i te rōpū ūnga o kiritaki. He paearu mō te whakatau i te painga o te wāhanga motuhake:

• kaha o te whakataetae;
• noho wāhi ki te kukume kiritaki;
• te taea o te rongo;
• rahi wāhanga;
• te ōrite o tenei rōpū o kiritaki;
• tere o te tupu o te maha o ngā māngai o te wāhanga.

kia maha ngā wāhanga Target. whāinga i ia kamupene ki te whakapiki ake i hoko, engari i reira ko te rohe o taea. Hei whakatau i te maha ikeiketanga o wāhanga, e taea whakatutuki mo te hinonga, whakamahia e rua ngā tikanga o te whanaketanga mākete:

1. tikanga ero tā te whanaketanga poua o te wāhanga.
2. tikanga E ruia ana ko ki te ngana ki te rangatira i te mākete katoa te hua, te ratonga ranei me te makanga atu o muri o wāhanga unpromising.

rangahau mākete tā tātari auau o te wāhanga whakawhanakehia o kiritaki pea hiahia kē i roto i te hua, me te taramore "wāhi".

tūnga

Rangahau o te mākete hoko ki te whakatau i te painga whakataetae ko ranei kia i roto i te hua i homai ratonga ranei. tikanga tūnga te hiahia ki te kitea to ratou wahi i roto i te mākete, e kua nei hokona te taua rite ranei i roto i ona āhuatanga ki te hua.

e kore e rangahau, tātari me te hokohoko ngaio tino hanga taonga ake ātaahua i roto i te kanohi o te kiritaki, ki te kore e whakatau i te reira to ratou mau hinaaro. A tupu ratou me huringa, kia hiahia koe ki te ariu ki enei huringa, kia kia e kore te te whakataetae hua i roto i te mākete heke.

Ka taea e whakatakoto haere i roto i tetahi o e rua ahunga:

• Whakakī i te mākete motuhake nei hiahia e kore e te tutaki whakataetae;
• ki te tomo i te mākete ki te taua ranei te tino tata ki te kotahi o nga painga o te whakataetae.

hoko matapae

e kia oti i waho tautuhi i te pukupuku o te whanaketanga mākete me te Hua ako mākete hoko o te kamupene ngā. E outlook Ko te aratohu mo-whakatau kaupapa. Ko te hiahia me hiahia o kiritaki, te tuku o ngā hua hou ki te mākete, mahi whakataetae ', ngā āhuatanga o waho - he katoa i roto i te nekehanga tamau, me te huri i nga tikanga o te mākete.

Ki te mea kua kore i hanga i te wa he matapae, me te kore riro nga whakatau e tika ana, ka hei te rangahau mākete huakore. I roto i te wā roa, ka hanga i roto i te whakamahere pakihi kei te tonu 3 Matapae: anaanatae, te nuinga pea, me fakatu'atamaki. Hoki te pikitia tonu, ka taea e koe ako i te pānga o etahi āhuatanga i runga i te tau matapae. Hei tauira, ki te whakakaha tatou te pūnaha hoko, te nui e tangohia ana e ia te wā, me te moni, me pehea e tauturu i te reira ki te whakapiki ake i te hoko me te hua.

hoko matapae ko te wā whakamutunga o te rangahau mākete me āwhina ki te whakarite i te rerenga pūtea, ngā tukanga whakaputa, ngā mahi hokohoko.