Kōrero Marketing - ko te turanga o te pakihi angitu

Hoki pai te māramatanga o kōrero he aha taketake marketing, he reira pai ki te wehe i te wā, me te whakatau i runga i ia wahi motuhake. Ko te kupu "marketing" mo te wa roa i te rongo, te mea ki te kia mohiotia te tikanga o taua mea te ki te katoa, a ui - ka riro ia koe he maha nui o ngā whakamāramatanga rerekē. Kahore he mea maere i roto i nga pukapuka e takoto ia i roto i tona ara ake, ahakoa, o te akoranga, i reira he kahore whakaaro ātete. I roto i te kupu e rua: kōrero hokohoko - ko te tukanga o te tāutu, whakaongaonga tenei me te whakatau pai nga hiahia o te kaihoko. Riro mai i roto i tenei tukanga, te pai - ko te wāhi o te mahi o ētahi atu ngaio (Accountants, financiers, tenei kaitirotiro pupirikana).

Communications - matau te wā e te katoa. Na reira, kōrero hokohoko - he matatini o mehua e hāngai ana ki te kōrero ia hope roa ki te whakarongo ūnga e pā ana ki te mau huru painga o te hua (ratonga). I tēnei matatini ngā he maha o ngā taputapu, me ngā ariā.

Ko te whakawhitinga whakatairanga tino nui - ko:

• Pānuitanga: tono ta'efakaetangata ki taonga kiritaki, ki te tono ki te hoko i taua hua (ratonga) me te whakamārama o tetahi ahurei. takere whakamahia: radio, TV, niupepa, pānuitanga waho, mēra, Ipurangi.
• Hanganga o te waitohu e mōhiotia (waitohu): hoahoa logo, waitohu.
• whanaunga Public (te hanga i te whakapakoko pai o te kamupene hua ranei) nga Relations Public (o PR): e tika ana ki te supply te taikaha i roto i te mākete. hanga ki kua te kaiwhakamahi mutunga tona whiriwhiri i roto i te manakohia o koutou hua, e hiahia ana koe ki te whakaatu i te aromatawai whāinga o tohunga motuhake, me te tahi atu kiritaki, whakaaro tūmatanui. Ka taea te whakaaro te reira rite te tautoko mentality Russian (ko atu nui atu i te toenga katoa mo te whakaaro o to tatou hoa o te tangata).
• Whakatairanga o ngā hōtaka e mateakí (atu hua me ngā ratonga e whakapai ake te whakapakoko, me te waitohu i te kamupene o).

• Whakahaere Sales (hoko whaiaro, ngā hōtaka bonus whakatairanga hoko). Ki haere mai e rave rahi eé huatau ki te whakakitenga o te āhuatanga faahiahia o te kaihoroi mārua, e tu ana i te iti iti te motokā - he hoko whaiaro tenei. Otiia e kore e ko te tauira pai tenei, me tika tukanga tautuhinga whāinga me te pai hua e taea te tutuki, i te tiaki i te whakapakoko mata me te waitohu.
• marketing Direct (whakatutuki i te tono whaiaro ki te kaihoko i te mēra tika mā te Internet, e-mēra).
• Sales whakatairanga: hea, pä kotahi-wā, rota, me ētahi atu ngā ki whakahauora moni i roto i te waitohu. arotahi te reira i runga i te wā poto.

I roto i te ora rā, ka taea e tatou e kite i te whakamahi o whakawhitinga whakatairanga i tōrangapū:

• whakaputa moni i roto i te waitohu (te kaitono);
• kia mohiotia nuitia te hōtaka kaitono (āhuatanga whai hua o te hua);
• whakatutuki moni kiritaki i roto i te hua (pōti).

Huri i te reira i roto i, hangarau rite, pera te roa rite kahore e kiritaki patua ana taonga Matiu. Ko reira ko kua i te parae o ngā whāinga taiao, me te misioni o te hinonga. No te kamupene whakahaere i runga i te tirohanga wā roa-, kōrero hokohoko - he tukanga kei e te roto i te rohe o te anaanatae o te taata mo e mahi reira.