Me pēhea te ki te matau he aha te waitohu

e kore e tokomaha kite nui o te rerekētanga, a maha whakapoauau nga ariā o "ingoa waitohu" me "waitohu". Me mea e ahau e he reira tino rite whakamāramatanga, engari tamata ki te tautuhi i te āhuatanga e wehewehe ratou.

He aha te mea he waitohu?

Ko te ariā whanui e ngā te whakamāramatanga e pā ana o te kamupene ki te whānui o ngā āhuatanga, feohi me ngā tūmanako e ara ake i te kaihoko i runga i te pūtake o mau fafauraa i hanga e nga kaituhi o te waitohu ngā katoa tenei. I roto i te mau parau te tahi atu - te tikanga pono o nei te āta haumi kaihanga.

E ngana ana ki te feruri i roto i te mea waitohu, haere mai ki te mutunga e ko te reira i te whakapakoko katoa, i te mea tūturu i roto i te ngā waitohu. A, no te hanga koe i te whāinga tuatahi waitohu - ki te hanga i ahurei reira, fakangalongata'a, me te oraora.

Ki te tahuri tatou i to tatou whakarongo ki hītori, ka taea e tatou e kite e i roto i te kaimahi Anotau tamata ki te whakanui i tou taketake hua me te huru ahurei e i te mahi o rangatira e mōhiotia ana. Etahi o nga pa Pākehā tawhito pērā i Rothenburg me Salzburg whai tonu rino "tohu", e tohu te mahi "kau ma'u" rama. tohu ahurei hoatu i runga i taonga i tunua, peita ware porcelain, whariki whatu, me ētahi atu

I tēnei wā, etahi rama i hanga e kē he whakapakoko ahurei, e i roto i iho e taea te mea e pā ana ki te taumata o te moni atu kaha tangata ranei. Hei tauira, ka taea e tatou ngāwari whakatau ko wai kia te rangatira o Porshe car waitohu, me te tangata e noho i muri i te wira o Hundai.

Tino maha, kiritaki hoki ratou whakahoki te pātai: "He aha te mea te tohu" ka whakatau i te tohu o tona "mana". O te akoranga, i ia he ona ake tauine o ngā kaupapa matua, me to tatou katoa he whakaaro, e ai radically rerekē i te wāhi o te tirohanga o te tahi atu kiritaki.

Ko te marketers tūturu ahu ki te faaohie i te kōwhiringa mō kiritaki, no te mea he maha nui o ngā hua e te tīariari i runga i te mākete i tenei ra, kua whakaturia he kaihoko mahi uaua. Hei titiro ki te taonga o taonga he tika e kore e taea, na kia kanapa, me te mārama "tapanga" i runga i tākai hua e pei ki te hanga i te hoko, mo te tauira, "25% pai nui atu i ake i mua", "utu", "pai", me pera i runga i. d.

Heoi, i tetahi hua i runga i te mākete i teie mahana e ki te whakataetae me te pae hopea hinengaro, me i te maha ngā take, me te hangarau tawhitotia. Na reira, e rave rahi kamupene he tikanga whai hua o te waitohu, e taea ai e "riro" te tuhaa o te mākete me te kiritaki.

Hei kukume i te aro o kiritaki taea te whakamahi i te whakatairanga, e maha i puritia e te kamupene. Tōtika Ko te tikanga, i whai wāhi tohatoha noa o te pera-ka karanga "pōkai" hua. tutuki kore iti hua e whakaiti i te uara o nga taonga mo te wa poto, i roto i te kupu atu te whakatūnga o utu whakatairanga.

Tino maha mahi tikanga o te whakaatu i te hua, na puritia te hua kei te ki popularize me te waia kiritaki pea ki te kamupene. I roto i tenei take whai wāhi reira he tangata tika, me te mārama e taea e whakahoki ngā pātai kiritaki katoa e pā ana ki tenei waitohu.

Hoki rautaki whakatairanga kia ngā kōrero waea waea kiritaki.

kawea waitohu hokohoko i roto i roto i te ako tupato o nga kaha me ngoikoretanga o whakataetae. Tino whai hua ko te tikanga o te rangahau kiritaki. Tenei taea ki a koe te whakatika i te hē e kiritaki kite i te waitohu o te hua, me te kitea i roto i te mea e hiahia ana ratou ki te kite i ngā hua o te kamupene o te.

Te hanga i te waitohu o tetahi kamupene kia ki te pupuri i ki tona whakapakoko pai ake. titau Tetahi whanaketanga waitohu haumi nui, rite atu te ahunga whakamua, ko te noa e kore e taea, kahore reira.

Ko nga ariā taketake me ngā āhuatanga ki te āwhina i matau koe ki ta te waitohu, ko te me te mea ona tikanga o whakatairanga i runga i te mākete enei.