Waitohu Guide: tauira waitohu pukapuka o kamupene pai-mohiotia

Hoki whai wāhi te kamupene i roto i te mahi ohaoha, he wāhanga nui o te rere i te mahi angitu, ko te ki te whai i to koutou ake mahere hokohoko e ngā he maha o ngā whāinga ariā me pūāhua e te wehe i te reira i ona whakataetae, me te whai wāhi ki te whakatairanga o te waitohu.

Ki te rā, te whanaketanga me te tiaki o te waitohu ko te ahua tino kaha o ngā kaupapa here hokohoko whaia e te kamupene. Ko te pūtake o te waitohu, me te ona wāhanga wāhanga, pērā i te pepeha, waitohu me pehea ki te whakamahi i roto i a ratou i te pukapuka waitohu. kamupene pai-mohiotia nei i tutuki angitu i roto i te kaupapa here hokohoko mātau, tae atu i roto i te whakamahi o ratou ake hokohoko Gajda, taimaha: Apple, Nestle, Toyota, Coca-Cola ...

He aha te mea he pukapuka waitohu

Brand Guide Ko te wāhanga nui o te rautaki hokohoko o tetahi whakahaere, whakaahua ratou āhuatanga katoa o te whakatauira mākete me te māngai o te whakahaere, ona hua, me ona kaimahi, me te rawa ki te iwi whānui.

pukapuka Brand, Ka taea e tauira o e kia kitea i roto i te tuhinga e rite ana te whakaatu katoa e he reira he pukapuka e kei roto ngā mōhiohio e pā ana ki te whakahaere, logo, waitohu, whakaahua i te hua, te ratonga rānei e e hua i te kamupene. Ko te putanga ngā te mōhiohio katoa e pā ana ki te ture o te whakamahi o te logo, peha, te hiro'a faaroo, me ētahi atu taonga whäwhäria o te kamupene.

Mämä noa iho te, te whakamāramatanga whānui o te pukapuka waitohu - he puna o te tuakiri rangatōpū. Tei runga i te raruraru hokohoko anga i roto i te tuakiri rangatōpū ngā mōhiohio atu taipitopito.

aha Brandbook

Ko te whakaaro o te hanga kakau i whakaaro hokohoko: hanga te kamupene he mahere, whakaurua nei i roto i te puka o ngā pukapuka waitohu me ngā whāinga ki te hopu tūranga mākete, ratou pupuri muri. pukapuka Brand, tauira o waitohu, pepeha, pānuitanga me te tahi atu taonga e pā ana ki te whakahaere o te tuakiri rangatōpū, ka kėia he taonga whäwhä.

Hoatu e mahi te whakaputanga o te waitohu whakaaro ōhanga pai, tika e whakaaro reira rite nui taonga o te kamupene, i ngā ona "mohio-me pehea" me heheu te mauri o te waitohu.

E ai ki te pukapuka waitohu e hanga me te kaupapa here hokohoko whakatinana, ua faaite te mahi e whai ake nei:

1. Tāutunga o hua me te kamupene - te hanganga o te tuakiri rangatōpū.
2. Systematization me arotautanga o pānuitanga hua i roto i te tuakiri rangatōpū.
3. Arotautanga o heke mai utu pūtea o te rangahau mākete.
4. Whakaorangia te wā, me te moni ki te whakawhanake i te āhuatanga takitahi o te whakapakoko o te hua, me te whakahaere.
5. Te whakatū ture mo te whakamahi o te waitohu, logo me ētahi atu waitohu.

E tano ia tapao - Ka taea e te tauira putanga parani kia tino momo, kia taea te ihirangi rerekē, i runga i nga whāinga tūturu me ngā mahi o te kamupene rānei.

Ko wai Me pukapuka waitohu

Ko te pukapuka, ko te whakamārama o te waitohu katoa e wātea ana i runga i te mākete, na he tika taua mea mo te ngaio katoa e he kawenga mo te whakatairanga o taonga me kamupene, whanaunga tūmatanui, pānuitanga, me pera i runga i. D. taea tatou te mea e tokomaha o te pukapuka waitohu tika. Tauira o taua tino me tūranga:

• Feia faatere me kaiwhakahaere: kia waiho ratou i te hihiri wä mō kaimahi katoa o te kamupene, reira he hiahia mārama ki te mohio me te tika ki te hoko o ratou ake kāhua waitohu.
• Marketers me āpiha pānuitanga: ngā ratou mahi whakahaere hōtaka rangahau mākete me te whakangungu hāngai ki te kiritaki, te whakamahi ratou mōhiohio e pā ana ki te ture o te waitohu.
• Kaimahi o te tari o whanaunga tūmatanui: ratou mahi matua - te parururaa i te ngākau nuitanga tūmatanui o te whakahaere. Ko ha fiema'u tefito mo ratou - taiva ore, ngaio, me te hanganga ture ki te ture ā-o te whakahaere.
• ngā kaimahi Sales: hoki ratou, te whāinga matua, ko te ki te whakapiki ake i te whai huatanga o ngā hōtaka e hāngai ana ki te whakatinanatanga o te taonga. I roto i te tahuri, titau mōhiotanga o te waitohu me te te mau parau tumu hoko tenei mahi.

E whakaatu ana Experience e te pukapuka waitohu kamupene noa iho i roto i ngā mōhiohio e pā ana ki tata āhuatanga katoa o te kaupapa here kāinga me te ke o te whakahaere: i te waehere kākahu o ngā kaimahi ki te ahua o te tākainga o nga taonga.

Ngaahi Tefito'i Mo'oni o hanganga o pukapuka waitohu

Ki he e tika ana mō te mahi o ona mahi te pūtake o te kāhua rangatōpū, Me ki āta hamani tona whakakī. whakaae marketers e ko te reira i te pukapuka e pā ana ki whakatau te waitohu ki te maha te vahine o ngā mahi, me te he tu'unga pirimia o te waitohu.

hanga Brand Guide Company i runga i te pūtake o te mau parau tumu e whai ake nei:

• te tautuhi i tona tūranga i runga i te mākete o te ariā kia hoatu a reira, hoatu me hoatu te whāinga rautaki ki te e hiahia ai;
• kia poto, me te hanganga i roto i ngā wāhanga Information;
• kia waiho ture mo te whakamahi o te tuakiri rangatōpū te ao kupu poroporoaki ki te whakaoti rapanga i roto i te whānuitanga o ngā āhuatanga;
• He mārama, me te unambiguous mō ngā kaiwhakamahi katoa Information;
• kia mahi te mōhiohio, me te kore e he tua noa ki te whakapakoko o te kamupene o te.

pukapuka Ihirangi waitohu

Te whakatau i te raupapa i roto i nei te kamupene tānga pakihi oti, ka mahi i, e kore e te tīariari, engari i roto i te akoranga o te kukuwhatanga o hokohoko, me te te wheako o kamupene nui tukua he tauira rongonui ki te kongakonga kotahi. Brand pukapuka, tata nei te i roto i te mahi (i roto i te whakamahi) kia whakaahua tino nga ture, me te whakatairanga i te whakamahinga o te tuakiri rangatōpū, tango ki pūkete tauari taea katoa, a ka he te taputapu ao.

Ka rite ki te tikanga, e te whakakī wahi i runga i te hōtaka e whai ake nei:

1. misioni o te kamupene.
2. Ko te āhuatanga taketake o te waitohu.
3. Mōhiohio Corporate.
4. ngā mōhiohio hangarau e pā ana ki te logo, paetukutuku, mata o te hoko, a na i runga i. D.
5. Advertising: te tika ki te whakauru tātauira.

e kore ko te ihirangi tonu, engari te wāhanga matua anake e taea te whakawhānui, ka täpirihia rite hiahiatia tenei.

Guide Waitohu: tauira o kamupene pai-mohiotia me ratou āhuatanga

Kamupene e he kau taki mākete pai-tika ana i roto i te wāhanga ngā, he nui rawa o te whanaketanga o ngā kaupapa here rangatōpū me te mau parau tumu. Te nuinga e mōhiotia me view wana o maha tohu o enei kamupene - he taonga e whakarato ana te pukapuka waitohu. Moko, pepeha, videoatributika oro, pānuitanga - kua whakaahuatia enei āhuatanga katoa i roto i reira.

E kore e taea e koe te tau'a ore i te whakapakoko waitohu o Apple rite tetahi o nga rama runga i roto i te ao. Oku i ai e he rota o ngā mōhiohio rangatōpū, te mau parau tumu o te hanganga me te hoko o ngā hua, me te whakaahua ana te whakaritenga ki te hoko i te kamupene.

brandbook faahiahia Nike. I waihangatia i te 2012, he reira he tauira o te aratohu whāiti engari kōrero. faaite te reira i te misioni o te waitohu, te mau parau tumu hoahoa me ngā whakaritenga mō te pānuitanga - he kuware mea katoa, me te ki te wāhi.

Ingoa Coca-Cola ano he taketake, me te tika o te tānga, whakatapua ki ona ake rārangi kamupene kua. Ko tōna ihirangi ngā te whakamārama taipitopito o te rapunga whakaaro o te kamupene o, ngā mōhiohio āmiki e pā ana ki te logo me ētahi atu āhuatanga ataata o te waitohu, me ngā ture pānuitanga.

whakaatu nga tauira e angitu rongoā tono i roto i te pukapuka waitohu e taea enei kamupene whakatutuki i ngā hua tiketike. Ano, e kore e taea e te whakatairanga o rama nui kia kahore reira. Reira whakarato kore anake te kupu pekanga wä, engari ko te puna nui o ngā mōhiohio mō te haereraa i mua o nga taonga , me te kamupene.

Hea e taea te tiki e koe, me te nui, ko te pukapuka waitohu

Ki te rā, te hanganga o te pukapuka waitohu ko ha sitepu mahu'inga ia i roto i te whanaketanga o te kamupene. Ko tōna aroaro fakamo'oni'i uara wä me te motuhake o te waitohu, a ko te turanga o whanaunga rangatōpū.

"Ko te utu o te waitohu pukapuka-" - he pātai rongonui ui i roto i te whakatau ki te whakatū i te pukapuka waitohu. pae te utu toharite i 15 000 ki te 20 000 moni, a ka takoto te uara tangohia te i runga i nga whakaritenga mo te whakaputanga me ona tirotiro rānei.

whai wāhi brandbook Drawing i roto i ngā pokapū auaha: whakarato ratou he rārangi o ngā ratonga i runga i te whanaketanga o te waitohu. ka taka e tohunga, me te tuku i te tauira o te waitohu pukapuka, ka e kia unu ake, tango ki pūkete nga hiahia katoa o te kiritaki. ka i roto i te reira i ngā mōhiohio e pā ana ki te kāhua rangatōpū ka taea ki a koe te whakahaere ia ratou.