Integrated Marketing Communications

Integrated Marketing Communications ko te ariā o te whakamahere whakawhitinga whakatairanga e whakaae te hiahia ki te aromatawai i te tūranga o te wāhi takitahi i roto i te rautaki whānui (pānuitanga, whanaunga tūmatanui, hoko whakatairanga, me ētahi atu), me te te kimi i te huinga pai e taea te whakarato mārama, ōrite me te tōtika o te mana ngā hōtaka kōrero mā te whakamahi i te rōpū ōrite o täia takitahi.

Integrated kōrero marketing tā te take whanaunga e whai ake nei:

1. Creation o te pūnaha ōrite o ngā karere mā te whakamahi i te whānuitanga o ngā tikanga o te kōrero hokohoko, e kore e nei fepaki ia atu, me te ruruku ki ia atu, te whakatū i te whitiwhiti ara pai kotahi.

E ngohengohe ana ki te whāinga noa 2. Integrated kōrero hokohoko - whakanui i te whai huatanga o whakawhitinga whakatairanga i te kimi i te ngā angitu tino o waihanga, te tipu me te taputapu me te hokohoko kōrero, me te takitahi taputapu motuhake me ngā tikanga tikanga.

Integrated Marketing Communication i roto i te pūnaha, ko ki whakatairanga i te matatini. Tenei huinga kei te momo e whai ake nei o kōrero hokohoko:

1. Advertising, ko te ahua utua o te whakahörapatanga o ngā mōhiohio i te kiritaki, e hāngai ana kiritaki;

2. Advocacy, e tohu ana i te hua i roto i te tono e tika ana ki te horapa o waho ngā mōhiohio mahi nui i roto i te pāpāho tā, i runga i te pouaka whakaata irirangi ranei;

3. Sales whakatairanga, i roto i te puka o mehua manawarü wā-poto ki te whakatenatena i te hoko hoko ranei o ratonga me taonga;

4. hoko Private, whakahuatia i roto i te waha whakaaturanga o nga taonga, ratonga he kaihoko teu mo te hoko.

puka katoa o kōrero hokohoko i to ratou ake tikanga motuhake o te kōrero, pērā i te rongo, hoko whakaaturanga, pānuitanga i runga i taonga, motuhake hokohokonga, whakaaturanga, whakataetae, putumōhio, mātārere, pānui, tohu, me te pera i runga i.

Ko te matua whāinga o te hokohoko kōrero kopakia ana i roto i te hoko me te kaihoko, ngā mōhiohio kiritaki whānui whakaongaonga, whakarato tohenga, whai hua hoko whakakite i te tautoko o whakatairanga i te kaiwhakanao, te hua hou, kiritaki fakamanatu o hoko o mua o te pānuitanga me whakatairanga.

marketing kōrero tikanga ngā tikanga waho, i nei whakamana i te whakaongaonga te mo te haerenga. Ko ētahi o ēnei tohu, pouaka whakakite, aystoppery, papa marama, barkers, me ētahi atu

moni ā-- he hoki te tikanga o kōrero hokohoko. akiaki ratou te hopu, ngā e te roto, te whakawhetai ki te hanganga o te excitation hinengaro kiritaki pea, me te mau mai i te reira ki te hinaaro ki te hoko. Ko ētahi o ēnei hoahoa, waiata, papatae tae, kakara, kāhua o kaimahi kōrero, taputapu, me te taputapu, pērā i te whakaaturanga, whakatārewatanga rerekē, hoahoa roto, ngā whakaaturanga, roto me te whakaaturanga whakaaturanga, rere aho me generators kakara.

Ko te āhuatanga matua o te kōrero ngātahi kōrero hokohoko ngā: pai tiketike, ko tata te hiahia ki te whakakotahi i nga kōrero e rua te whakamahi i nga taputapu katoa me ngā tūāhua o whakawhitinga whakatairanga taputapu, pānga kōrero i runga i te kaihoko, me te tauhohenga anga whakamuri te wa taua.

Ko te kupu, ko te IMC ko te mahi o te whakakotahitanga o ngā taputapu o te hokohoko kōrero, i te tākai ki pānuitanga. Kei te whakaritea te reira i roto i te ara e faafariu rongo whai kiko i whakahaua ïa i runga i te whakarongo ūnga e taea te āwhina iriti i te whāinga me ngā wero kei mua i te kamupene.