Trade hokohoko - he aha te mea tenei? Trade hokohoko: taputapu me ngā mahi

Sales whakatairanga o ngā hua - tetahi o nga whāinga matua o tetahi whakahaere hokohoko, te nuinga whakatinana te whakamahi i te pai-mohiotia pānuitanga tika o taonga me ngā ratonga. He rerekē taea ki tenei tukanga ko te huinga o ngā mahi hokohoko hokohoko, te rongonui o nei kei te tipu tikanga i roto i te ao i te ra. Whakamātauria ki matau ki ta te hokohoko hokohoko, me te rite pehea mahi i te reira.

Ko te ariā me te ngako o te hokohoko hokohoko

I roto i te whānui, hokohoko hokohoko - ki te huinga rawa whakaritea o mehua whakaongaonga i te hokohoko o ngā hua e whakamahia ana i roto i te kamupene hokohoko rarawe me te tauhokohoko. Kei te whakahaeretia te reira e te tikanga o te pānga taputapu motuhake i runga i ngā kaiwhakamahi o ngā taumata rerekē.

I roto i tenei take, kia whakaratohia he mana tika i rua nga kaiwhakamahi mutunga, me te takawaenga, e mahi i te wāhi o ngā kaiuru i roto i te mekameka o te neke taonga - māngai hoko, Distributors, kaihokohoko. Ko nga tikanga o te mana, ka taea e te mea ara rite sino o awe, hei tauira, utu, pä, mau horo'araa, me tetahi atu momo o te hihiri.

he tikanga taua, ko te nui atu whai hua whakaongaonga o pānuitanga hāngai - ATL, e he na hiahia ki te haumi kaiwhakanao katoa. I ia fakamanatu noa te iwi o te hua ka whakanekehia ake a tamata ki te riria ia o te hiahia ki te hoko, hokohoko hokohoko, i te mea he pānuitanga autaki BTL, tika ringa brokers ranei ume kaihoko hiahia i te wa o te hoko ki a ia ranei.

Whāinga me ngā whāinga o te hokohoko hokohoko

Ko te whäinga tuatahi o whakaongaonga hokohoko Me ki kia whakaaro e kore he tika te tupu o hua hoko rōrahi ranei i roto i te wā poto i te wā roa ranei. Te nuinga mahi katoa whakahaua i hanga i te whakapakoko pai whānui o te kaiwhakanao, te hanganga o te kiritaki mateaki ki ake, ka hua ona taonga.

Trade marketing tā pa whāinga matua mā te raveraa i te rārangi e whai ake nei o ngā raruraru:

• Whakahaere o hoko. Ko te ako o nga āhuatanga hinengaro o te kaihoko pea, kukume tona whakarongo ki te hua, te whiwhi i te mōhiohio e pā ana ki reira i roto i te hinengaro.
• Whakapakari i te tūnga o te kaiwhakarato i runga i te mākete i roto i te taiao whakataetae. Ko te raupatu o te wāhi o te kiritaki, te hanga i te whakapakoko pai o te kamupene, te tāutu i te hua o ngā hua motuhake, me ratou whakatairanga.
• hoko whakapai ake hangarau. Mä salesrooms wāhi.
• whakahaere Mahi kiritaki pea. Whakaterenga o te tukanga o te hanga whakatau hoko , me te whakapiki ake i tona nui.

Organization o kamupene hokohoko-hokohoko

A paraparau e pā ana ki te hokohoko-hokohoko, kia tuhia te reira e te mea tika tetahi o maha ngā huarahi ki te whakatairanga i te hokohoko o ngā hua tenei. Ko te hinonga ko te wāhi o te whakamahere hokohoko whānui, me te pūtea, a me whakahaere i roto i te hononga tata ki te hōtaka haere tonu o te tūnga, me te whanaketanga waitohu.

Tei runga i te rahi o te whakahaere, e taea te hanga i te reira na roto i te tari ranei utua e te mātanga kawenga - Trade-marketer. I roto i tetahi take, he wae hou tūranga ranei ka waiho wahi o te tari hokohoko ngā. Ko reira taea hoki ki te whakawhiti i ēnei mahi ki te raritet.

Re-tomo runga ake wae hanganga ranei nga hara i ki ako me te tātari i te mana o te mākete hoko nāianei, ki te whanaketanga me te whakatinanatanga i runga i te pūtake o ngā mahi hokohoko-marketing whakatairanga i te hua o te mahere raraunga tae takawaenga o ngā rōpū hokohoko me ngā kaiwhakamahi mutunga.

taputapu Basic hokohoko hokohoko

Ko te tino whānui taputapu hokohoko hokohoko. I roto i ona patu matua ora ake:

• Direct hoko whakatairanga.
  • Pä, mōhio ki ngā kaiuru o te mekameka koloa.
  • Whakatairanga o te kiritaki mutunga rite te mea homai noa ki te tuhi hoko, taonga.
• Hokohoko. Kei roto te reira i te whakatinanatanga me te aroturuki o te tahora hua i roto i te hoko parae, kōrero, waia haere kiritaki ki ngā hua hou i roto i te toa, e mau ana i roto i o mahi, whakataetae, me ngā whakaaturanga.
• ngā mahi hokohoko-marketing Motuhake. Kei roto i tēnei te whakahaere o ngā whakaaturanga hokohoko me whakaaturanga, hui, hui, me ngā akoranga whakangungu hoki ngā kaimahi resellers.

Ko te whakatau i runga i te whakamahi o etahi mea tangohia e te tangata te kawenga mō te whakatinanatanga o te rautaki hokohoko hokohoko. Ko te hua mutunga o te tono o ia o ratou he fakapapau'i matua i ngā āhuatanga o te āhuatanga ngā.

Te mahi ki te resellers

marketing Trade - he pūnaha o te matauranga e heheu rite pehea koe e taea e pā i te Distributors, kaihoko, hoko māngai, ki te hunga mahi i roto i te whakatairanga kaha o te hua tika i roto i kaihoko. O nga mea katoa o te mana e taea te tāutuhia poapoa pūtea mō te mekameka tohatoha takawaenga. Ko te tikanga kua whakaritea i te reira i roto i te puka o hea e puritia ana e te kaiwhakarato, e taea te tono tangata ki:

• Ki te whakanui koe rōrahi ähua. Ko te tikanga e pā ana ki te whakaiti i roto i te utu hoko, engari te tikanga mō te tuku pä kia rerekē, hei tauira:
  • Takoha-rā i te wa o te kirimana i roto i te hoko o te tetahi te nui o taonga.
  • Periodic mo coupon wera.
  • Te whakarato i te bonus mo hoko taonga hokohoko rōrahi tohua.
• Whakanuia i roto i te rōrahi hoko. Ēnei mahi whai ki te takawaenga hihiri ki mātātoa ngā i roto i te hoko o te hua ngā. Ka taea te whakatinana ratou i roto i ngā huarahi rerekē:
  • Whakapumautia a whakatairanga i te whakatinanatanga o hoko whakaritea buka.
  • Organization o whakataetae, me te taonga e kumea hoki ngā kaimahi ki pai ana te whakahaere.
  • A amo i te pakanga "Paetaki Mystery" me utu te kaimahi pai.
• Ko te hua i roto i te tohatoha o taonga i runga i nga ngā hoko. Ko reira ki te utu i te takawaenga mō te whakatutuki i tetahi o nga whāinga:
  • te aroaro tenei hua i roto i te nui matau o hoko wāhi.
  • Ko te maha i whakaritea o ngā o hoko kanohi i te whānuitanga e tika ana.
  • Rite nga tikanga whakatakotoria mo te whakaatu o taonga i roto i te hoko parae.

Hokohoko hei wāhanga o te pakanga hokohoko-hokohoko

Trade Merchandising marketing whakaaro he huinga motuhake o ngā tū i roto i te rohe o putanga me ki ake i te rōrahi o hoko ki te mutunga kiritaki. kawea mahi katoa i roto i ki te whakatairanga kaiwhakanao kaimahi i roto i te whakaaetanga ki te takawaenga kore ranei. I roto i te wāhanga matua o te mahi ko:

• Tahora - he wāhi matua o te hokohoko. kia taonga i runga i nga whata, ka te aroaro i roto i te ara, pērā i ki meinga te kaihoko te hiahia ki te hoko i te reira.
• Ko te mahi mana he te awhe hua.
• Te faaineineraa o hoko ngā: te whakamāramatanga o te wāhi ti'ahapa painga i roto i te toa, te iteraa o te tika i te wāhi o te tirohanga o te taiao hokohoko me whakaurunga hoahoa, tatūnga rama, me te tangi.
• Taputapu rohe hoko: te kōwhiringa o ngā whakaaturanga, mannequins, Refrigeration, me te tahi atu taputapu.
• Te whakarato i te wahi o te POS-rauemi hoko, e ngā mātārere me pānui, tūtohu utu, tu mōhiohio, whata, me te pera i runga i.
• audioinformirovaniya Whakatinana me whakaaturanga ataata i runga i te papa hokohoko.
• kaupapa Advertising - rota, raffles, ngā whakataetae, matou manuhiri ki te hoko i te hua ngā.

ngā mahi hokohoko-hokohoko Motuhake

Enei momo o poapoa, me te hokohoko, no ki te rōpū o whäwhäria, kua whakahaua ratou te nuinga ki te hua i roto i te wahi o te piri pono kiritaki takawaenga. Wehewehe i te momo e whai ake nei:

• hui whakangungu, trainings hoki ngā kaimahi resellers. E kawea ēnei mahi i roto i mo te māramatanga pai o te whānuitanga o nāianei, me te āhuatanga o ngā taonga.
• hui Pakihi me hui. He hui wā o ngā māngai o te kaiwhakarato me nui resellers, e kua ka whakarapopototia ki, kua kōrero atu opuaraa o te mahi tahi i roto i te tautuhinga ōpaki, ki te tāutu i ngā raruraru, me te matapaki i ngā rongoā. Kei te nuinga o ēnei ngā whakaritea e kamupene whatunga nui.
• whakaatu Pakihi. Ko wāhanga o te ritenga pakihi tikanga whakaaetia ratou. e anake e hoatu ratou i runga i ka tiki ake kia e ratou tino whai hua mo te kaiwhiwhi.

Ngā mahi e hāngai ana ki te kiritaki whakamutunga

Ahakoa te momo o tikanga o te mahi ki te takawaenga, e kore matou e wareware ki taua hokohoko hokohoko - ko reira ano hoki te huinga o tikanga whai hua o te mana i runga i taonga kiritaki. Auaha i te hihiri atu o te kaihoko, e hāngai ratou i hua wā-poto i roto i te tono mo te hua ka whakanuia. Ko nga momo e whai ake nei o taua mana:

• Rota, kēmu, whakataetae, hitimahuta. Ētahi te taea o te taonga unknown ka hoko taonga.
• Organization o ngā hōtaka karapu. Hanga motuhake hapori kaihoko waitohu, e farii te mau melo o te o nei ki etahi haamaitairaa.
• ngā aroha, tautoko me te takahanga hokohoko. ngā Motuhake ki te kukume momo katoa ki tona whakarongo ūnga: konohete, hakari, rōpū, ngā mahi hākinakina whakaritea, ngā taiopenga pa.
• Whai wāhi i roto i te hokohokonga hokohoko, me te whakamahi o te promozon pūkoro i roto i nga wahi apiapi.
• Tohatoha o mātārere whakatairanga e pā ana ki te hua ki te tohu o ona awa hopu taea.
• Ko te utu mo te hoko. Ka taea te whakarite te reira i roto i te puka o te mea homai i roto i ia mōkihi o taonga, whakarato atu rōrahi mo te utu ano o nga hea o te "1 + 1".
• Tīpako - tufaki tauira noa o te taonga.
• heke Periodic i roto i utu mō taonga, me te tuwha tīkitipati mō hoko heke mai i te hekenga i roto i makasini me ētahi atu taonga i te mēra ranei.

Ko te tōtika o ngā mahi hokohoko-hokohoko

I tua atu ki te hinganga o taputapu, kaiwhakahaere hokohoko hokohoko me e taea ki te aromatawai tika te whai huatanga o ngā matatini whakahaere. Ko te tino he wāhi nui tenei, mai i te whakatinanatanga o te rautaki hokohoko - ko reira tino utu me te hiahia te whakahaere ki te mohio mo te tino pēhea te pai tenei haumi, a ahakoa ki te haere tonu ki te mahi i te reira.

E whakaatu ana pakanga tōtika hokohoko-hokohoko kounga kōrerorero ranei pehea angitu pānga tona whanonga te whakapakoko o te kaiwhakanao. Te nuinga i konei e korero tatou e pā ana ki te whakatairanga i waitohu mōhiotanga, mateaki ki a ia, kaihoko mōhio e pā ana ki ngā rerekētanga i roto i te utu me te hua motuhake waitohu.

tātai kakama Economic te i te hua o te tono i te huinga o ngā taputapu hoko whakatairanga. Kei te nuinga o te reira i kawea i roto i runga i te pūtake o ngā taumata - hoko, hoko, tohatoha, hua, te rahi turanga kiritaki. Tenei tātaritanga whakataurite te uara i mua me muri i te mahi hokohoko-marketing.

Ko te wāhanga matua o te hokohoko hokohoko whai hua

Ka mahi ki te meka e taua he hokohoko-hokohoko, kia matau koutou e founga ki te whakarite i te tukanga o tona tono angitu. He huinga o takahanga, me te mea matatini whakamahia e rerekē i runga i te take ngā rānei. Heoi, ka taea e koe te whakanui i te wāhanga matua o te hōtaka hokohoko hokohoko:

• Ko te tautuhinga whāinga ā-, waihanga o nga hua e tūmanakohia ana.
• Te whakatū hononga e tika ana i roto i te mekameka koloa, me te tātaritanga o ratou kaha.
• Whakahaere resellers whakangungu kaimahi.
• Whakatinanatanga o ngā tikanga ki te whakapiki ake i te taiva ore o ngā kaiuru i roto i te mekameka koloa.
• tikanga tinana o te mana i runga i takawaenga.
• Hokohoko.
• Mahi ki te kiritaki whakamutunga.
• tātaritanga whakahaere o te whai huatanga o te pakanga.

kia whakaritea nga hua whiwhi ki te tūmanakohia. I muri hanga Me nga whakatikatika e tika ana ki te faahiti katoa i runga i ano i te tukanga. e pā ana Cyclicity te kore anake ki te ngoikore ki te tiki ake i runga i te nganatanga tuatahi te kaupapa hokohoko hokohoko tino, engari ano ki te tikanga kore-auau o te taiao roto, o waho e rapu utu tika huringa i roto i te kamupene iho.

marketing Trade - he wae kaupapa hokohoko mekameka tahi ki te whakatairanga i te hua i te kaihanga ki kiritaki. Ka taea ki te kī hua rawa pai mō te kaiuru katoa mātau tona whakahaere.