Rautaki utu

Whanaketanga o te kaupapa here utu o te hinonga - he uaua, me te nui. Ki te kei te tīmata umanga, whakaekea ana e ia puta hua anake i runga i te mākete, he mea e tika ana ki te timata ki te whakaaro e pā ana ki te aha motuhake e hiahia ana ia ki te tango i, me he aha ōrau o te minenga ūnga ki te hopu, a ka i runga i te whiriwhiri i te rautaki o te hanganga utu. Ka tae te taumata etahi, kua whakawhānui te kamupene, mahere reira ki te whakapiki ake i te wahi o te aroaro, ranei kore te huri i te katoa te rōpū whānui, me te ūnga, a na reira e taui e rave rahi kaupapa here te uara o ona hua.

Ko te tuhinga motuhake whakaatu he nui ngā momo utu whakarōpū me te whakamahia i roto i tenei rautaki. Na tata nga wāhanga i runga i tenei, oti te whakaaro e hiahiatia mahi whānui e whakahaere te kamupene o. tikanga o tēnei e ki o ratou rautaki utu whaiaro kia hakari i roto i rerekē hanganga huānga i te maha o ngā kōwhiringa. I muri i te katoa, anake te ārahitanga mākete taea te tutuki ki te huarahi ngāwari ki utu, me te ki o ratou kiritaki. Ano, he hāngai ki tetahi ahumahi tenei axiom. Ko te mea matua - kei kino, me te ki te kitea aua ara o hua kiritaki. He mea tino nui ki te noho tonu a kihai kahore pai.

marketers taea pehea titau ki te whakahere i te utu mo te taonga? Na he aha ko te rautaki utu matua?

Ko te atamira uaua tino mo te hanga - tīmata, i hanga noa ia tona tohu. I roto i tenei take, ko reira ka waiho te utu te take te whakatau i hoki kaihoko maha. A e pā ana ki tenei wā ngā, ka kōrero tatou.

Ko te kamupene e taea te tika tāuta i runga i tou hua ko ka hoki kia iti uara mōkito whakaaetia, me te pai i tona hoko. Ko te pai taua he "horanga" rautaki anake, ki te he rite ki te whakahere i te mākete, he nui o ona hua, ka makona i te hiahia i roto i te wa poto i te kamupene.

utu iti mo nga taonga rangatira ētahi wā hoatu kore anake ki ô i te mākete, engari ano ki te whakakore whakataetae ranei ki te whakatutuki i te rōrahi nui taea o hoko i mua i ka hei hua rite tapaea e te whakataetae. Te painga i konei, o te akoranga, e kore i roto i te hua i ia kōwae hokona me, i roto i te hoko. Ka te whai huatanga o tenei rautaki utu mō kamupene iti me te reo-rahi kia whakanuia i roto i te kaupapa e te hunga taea ki te aro hanga i roto i te wāhanga mākete iti ratou. Here, kia rite ki te mea ratou, haere mai ahau - kite - horo, a ka mahue.

Ka taea e koe te hoko i te taonga i te utu āta rimurapa te whakamahi i te rautaki i huaina "skimming." I roto i tenei take, e hāngai ana te hua kei te anake i te whakarongo, rite ki te hoko hua hou, a parau utu ratou e pā ana ki te tetahi painga i runga i ētahi atu ahurei. he pai hoki ngā ahumahi pēnei i, mo te tauira, pharmaceuticals, tenei kaupapa i roto i nei i te utu production teitei (rangahau, te whanaketanga) o ngā hua hou. Ko tenei rautaki utu reira ko te drawback - e kore e taea te whakamahi i te reira mo te wa roa. Hei tauira, kamupene tour i runga i te hua hou i mua i pupuri i utu āhua nui, me te ka tīmata tono ki te hinga, e takoha ratou ki te whakaiti ia ratou i roto i te tikanga ki te riro kiritaki kua ki raro te mana hoko.

Leadership o etahi hinonga, i roto i te ao taua o mahi, hei tauira (wharekai, karapu po), te whakamahi i te rautaki o te utu whaimana pera-ka karanga, tūranga ōrite i hiahia ai ratou ratonga (hua) i roto i te kāwai VIP. I roto i tenei take, i te utu nui e pā ana ki te motuhake, he tetahi mana me te mana, ko te tohu mo kiritaki taonga, i runga i nei te kamupene e titau. Ki te whakamahi koe i te kaha mahi rautaki utu rerekē, pea e wareware noa tenei hua (ratonga).

He watea i te wā o te urunga ki te mākete kore anake te rautaki i runga ake. Heoi, hoki te atu whakatairanga o te taonga e hiahia ana ratou ki te kia kīnaki e te tahi atu āhuatanga, pērā i pä, whakahāwea utu hinengaro ranei.