Rautaki Marketing - stimulator whai hua o te tupu i roto i te hoko

rautaki hokohoko - he tikanga e e taea e koe te whakatutuki i te whāinga hokohoko.

Whanaketanga o ngā rautaki hokohoko:

1. A imi i ngā whāinga

2. A amo i te tātari waho, me te ā.

3. waihanga o ngā whāinga hokohoko

4. Fili o rautaki hokohoko.

Tuhi ake o ngā hōtaka hokohoko:

1. E hono ki nga taonga (te huri kaupapa here Whārangi, rautaki whänui, mirimiri ki te mākete o ngā hua hou)

2. E hono ki te utu (he rautaki ki te whakapiki ake i hua, huringa i roto i te utu mo te rautaki taonga, rautaki utu o ngā hua hou)

3. F e pā ana ki te mākete, me te tohatoha o taonga (tomo wāhi mākete hou, kaha, me te whiriwhiri tohatoha)

4. E hono ki te hoko whakatairanga (rautaki kapinga mākete, te hanganga o te whakapakoko i te kamupene o me hua)

Ki te hanga te pai rawa matau o te rautaki hokohoko, he mea e tika ana e tutuki te reira etahi whakaritenga. E tika ana kia

1. kia mārama ana te tuhi te reira, motuhake, me te ōrite

2. Hangaia ki te arotahi ki runga i ngā whakaritenga mākete

3. Tohatoha ki te wā-roa, me te wā-poto

4. Hangaia ki iti rauemi.

āhuatanga General o rautaki hokohoko

1. tūranga Corporate nohoia e te ara etahi o te pāhekoheko ki te mākete me te whakatau i te pūmanawa o te kamupene ki ona whakaritenga Kitea hua Tasks- i roto i rakahinonga activity- te whakatau i te tono - whakaongaonga hanga initsiativy- o te mara hou o te mahi

2. Taumahinga - whai wāhi i roto i te whakamāramatanga o taketake rautaki hokohoko Whāinga: tīpako i te ūnga hanganga rynka- o ngā hōtaka hokohoko mo te mākete ūnga

3. takawaenga - e whai wāhi i roto i te tetahi ara atu pai whakamahi o te wāhanga ngā o te hokohoko. Whāinga: Whakanuia te whai huatanga o tautooraa hokohoko i runga i ngā mākete ūnga

Āhuatanga o ngā rautaki hokohoko

rautaki Rangatōpū ngā rautaki whakataetae, rautaki hoki te tipu me te rautaki kōpaki. rautaki Portfolio Ko te tohanga o ngā rauemi, e kua iti ki waenganui i te wae pakihi me te pūmanawa o ia kōwae pakihi. Hoki kōpaki rautaki ngā: - Matrix BKG- McKinsey Matrix

• rautaki Growth - he inaianei i roto i te mana, mā te tīpako i te momo o ngā mahi, tango ki pūkete waho me tohu ā-. takoto rautaki tupu e te tāhū, e whai ake nei:

- Matrix Ansoffa- BCG kopu hou

- Poukapa hoko waho

• rautaki Competitive - ngā roto i te whakatakoto i te painga whakataetae kamupene hua ranei, me te tāutu i ngā huarahi ki te mau tonu production. Ko te rautaki whakataetae ngā:

- Poukapa Porter

- Ko te kopu o painga whakataetae

- Ko te tauira o ope whakataetae

- Tauira tauhohenga o whakataetae.

E wehea rautaki Taumahi ki rautaki whakawāhanga mākete, rautaki tūnga me te rautaki ranunga hokohoko.

• He rautaki Market whakawāhanga e toru ngā wāhi

- whakawāhanga hua

- whakawāhanga rautaki

- whakawāhanga whakataetae

• rautaki whakatakoto - ki te whakatau i te tūnga o te hua ataahua whakaritea ki te whakataetae

• te rautaki ngä hokohoko - taea ki a koe te tautuhi i te ranunga hokohoko matatini e whakarato ana te tupu hoko mo te kamupene.

E wehea rautaki Tool hokohoko ki:

- rautaki hua,

- rautaki utu ,

- Rautaki Distribution

- rautaki whakatairanga.

Roto i te whakamutunga, kia tuhia te reira e te vai nei te tahi mau uaua i roto i te kōwhiri rautaki tino arotau marketinga.No wā me ngā rauemi pau i runga i te kimi i te rongoā tika i roto i te heke mai neke atu i te utua te hua i roto i te hoko.