Marketing huna: definition, tauira, nga hua o

marketing huna Ko tetahi o te hangarau tino pai mō te whakatairanga o taonga ratonga ranei. Ki te whakautu kiritaki pai e te mahinga i raro i te pānuitanga mua utu.

ariā

Ko reira he ara o neke taonga, kahore te whakamārama motuhake o ona painga. No solicitation tika, e kore e mōhio e tapaea e ratou ki te tango i te rawa o etahi hua, te ratonga rānei e kiritaki. maha kitea iwi ratou whakatairanga i tetahi taonga, te matapaki te whakahua i te reira i roto i te piiraa ranei. He he he utu o te mōhiohio me te whakaaro. Tino maha, e hiahia ana te iwi ki te tamata i te hua hou no te mea noa te rota o te korero e pā ana ki reira. I tēnei wā, kua te taputapu i whakamahia rawa kaha te mea o te popularization o te Internet. Ko te whāinga o tenei whakatairanga ko ki te waihanga i tētahi whakapakoko pai o te hua, te ratonga kamupene ranei. He puka noa o te hokohoko huna ko te hau hokohoko, e ngā i roto i te utu o te pārongo i roto i te iwi.

Ko te tikanga e whakamahia ana i roto i tenei momo o te whakatairanga, he faufaa rerekē i te tikanga paerewa o te pānuitanga. Ko te rerekētanga matua ko:

• Ko te tere o te whakatö. tukua ngā mōhiohio e mā te Ipurangi. whatunga Social, blogs, tukua takere ataata ki a koutou kawe hohoro mōhiohio. Relevance, scandalousness, tere orurehau whakaongaonga tona tini. Ko te kupu, Ka taea e tatou hohoro whakamōhio i te whakarongo nui e pā ana ki te hua ka whakanuia.
• Te kaha. He taunga ki te pānuitanga kiritaki, na te tauhohenga ki te mea ratou kite tonu i runga i TV ranei i roto i te hanga tā riro raro. Ko te taumata o te whakawhirinaki i roto i te mea ratou rongo i hoa ranei iwi faatura ratou nei whakaaro, nui teitei. Ka taea te whakamahi i tēnei tikanga kōrero, ka waha ki te kaihoko pea o ngā hua. Hei tauira, kia he kaitohutohu whakarārangi noa nga āhuatanga o nga waea e wātea ana. E ka whakapoauau anake te kaihoko, a ka haere ia whare, kahore hoko. Ki te, i hokona ranei korero e pā ana ki te waea, e whakamahi ia rite te mea homai ki te tangata i te utuafare, a taea e koe "puku" whakamārama tauira he aha rerekē o waea, e kore ia e tūtohu ki te hoko. Ki te taua whakahaere tūao piki hoko tūponotanga tino.
• Ko tino i raro i taua o tā tuku iho pānuitanga TV ranei te utu o te whakahaere hokohoko. I tua atu, e taea te tātai te pūtea, me te hohoro aromatawai tōtika.

painga

Kua puta te haereraa i hangarau no o te hiahia mō ngā kamupene iti ki te whakataetae ki te hunga nui. I roto i te tirohanga o te mau rave'a iti pūtea i ki te kitea huarahi atu utu ki ngā tauākī tēnei wā i runga i te mākete. I tua atu, i te wā tuatahi, ko te mea nui ki te hohoro te tiki hua i nga mahi o te iti pūtea. I tua atu i iti-utu taea marketing huna ki a koutou whakaputa hohoro moni o kiritaki ki te hua. Ko reira te makanga o te whakamahi o te pakihi pāpāho pānuitanga hanga whatunga kamupene hokohoko tuku iho.

I roto i tenei take, ki te e whakatau i te kounga o te hua te tūmanako, motu ke i te tono pūmau, ka riro i te kamupene te pānuitanga pai i kiritaki ratou. Ko tētahi atu painga ko te hanga o te whakapakoko pai o te hua te kamupene ranei. taea hoki te whakamahi i te reira ki te whakaiti i te piri pono ki whakataetae.

A, no te he reira pai ki te whakamahi i tenei rautaki

tūtohutia Kamupene ki te huihui ki tenei rautaki whakatairanga i te mea e he tauhōu runga i te mākete, me te mea kahore ingoa. I tua atu, ko reira te ara pai ki te whakapai ake i tona whakapakoko, ki te te hua te kamupene ranei ngaro te whakawhirinaki o kiritaki.

Ka taea e marketing huna e te wāhanga o te whānuitanga katoa o ngā mahi whakatairanga ki te whakaongaonga i ngā i roto i, me te tono mo te hua hou. Ki te he te reira ki te tīmata i mua i te taenga o nga taonga i runga i te hoko, ko reira taea ki te hanga i te buzz i mua.

Mō wheori

Ko te tikanga noa o te pānuitanga. Ko te ngako o te huaketo ko e tetahi tangata rite te tuhinga ataata ranei, faaite ia taua mea ki te hoa, me te hunga ki a ia, a na i runga i. Kei te tukua te mōhiohio ngā, te tere me te nui e waiho tona tohatoha. Tenei ara o te whakatairanga, ko te tata rawa ki te hokohoko huna. He tauira o taua ko tata 150 tau, whakaatu ana pēhea te e rite, me te aha pai-whakamahia tahi ratou. Mr. Shustov, hiahia ki te utu whakarongo ki hua reira parani, utua etahi ākonga, ko tona mahi i ki te waihanga fiefia. haere ratou ki runga ki a ui Wineries tenei māturuturu ngā. Mai kihai i ia i roto i te aroaro o te iwi taitamariki tū ngaahi kākā me whawhai. Ko te mahi i ki te waihanga i rite te nui haruru, ka kukume i te scene a tawhio noa. kihai i taea kaipūrongo haere i taua ngā, me e wā whakaputaina tuhinga i roto i te niupepa. Information rere rite te huaketo (hokohoko viral). Ka rite ki te hua o te wā poto rawa o te wa e mohio nga tangata e pā ana ki tenei hua. I tua atu ki te hanga oaoa mō te iwi i miharo te mea ahua o te parani, ki te te taitamarikitanga kia pouri e tona ngaro.

Hiahia ki te tiki maheni ki te ihirangi, faaite i te reira ki ētahi atu, he mea nui ki te whakaaro pai o reira. Ko te mea tuatahi e kumea te aro o te whakarongo - te ingoa. He kia kia maha ngā tekau o ataata rite tuhinga ranei. Otiia he ingoa kanapa ka kukume i te rota atu aro. Hei tauira, "Ko te motu tino ataahua e rima i roto i te ao" oro atu ngā atu i te tika "moutere ataahua."

Hoki ngā mōhiohio pānga viral kia noa. Ahakoa he tohu o te meka e mo te whai wāhi ki te ihirangi hiahia koe ki te utu, e rave rahi kaiwhakamahi e whakariroia ketia. Ko te painga o te Internet ko te kaha ki te whiwhi mōhiotanga hou mō te kore utu. Ētahi kamupene whakahere he putanga taketake o te hua noa o tiaki, ki te he te reira tino whai hua, me te ngā, he vēkeveke ki te tango i te rawa o atu ratonga utua atu ki te whai ratou ki te utu mo te uru i roto i mua ratou.

e kore e Whakatairanga te tīariari, motu ke i te kounga

ka hoatu marketing viral te pānga e hiahiatia ana anake ki te te whai o te mōhiohio. Ki te whakatuwheratia te kaiwhakamahi te tuhinga hoki o te pane kanapa, engari ko te rauemi ano o kahore uara, kati reira reira me te hiahia ki te faaite ki ētahi atu e kore e ara ake ia. Taea noa te pānga ritenga - e kore te kaunihera ki te pānui i, e kore ki te hoko whakamahi ranei.

Ko te wāhanga aronganui

kia whakahaere marketing kia arotahi ki runga i kare tangata. rauemi pai-i whiriwhiri, hipoki ngā mana'o o te iwi, hanga kaha ki te ariu ki reira. Tefito e pā ana ki te iwi rongonui, kei roto 'ulungaanga me mahi pai me te kino, akiaki tangata nui, me te matapaki i tona whanonga atu i te tatauria maroke o ona hua.

e kore maha mai i runga i te hua rawa motuhake, me te kare me mau mana'o e hopoi mai te reira. e kore te mea tonu hokohoko huna i runga i te Ipurangi "huna". hāngai ana tēnei i runga i te mahi o nga pae ngā ki arotake o ngā hua me ngā ratonga. Ko ratou te iwi faaite ratou wheako mā te whakamahi i te hua, e korero e pā ana ki te pai me ngā raruraru. I roto i enei tūranga te maha ka mea ai e pā ana ki te wāhanga aronganui. Na reira, i reira he whakaahua pai i mua i a muri te whakamahi i te kirīmi. Ranei ua rā e horoia ana e kore anake te kiri, me te kua he hā whakahauora, tuku ki te ara ake i roto i te ata me te recharge koutou pākahiko tere. I te wa ano uaua ki te imi e tokomaha o nga arotake kei te tuhituhi i e te iwi motuhake, ngā te whakatairanga o te hua motuhake nei kawenga.

Whatunga pāpori

marketing huna i roto i te whatunga pāpori e tino paingia. āhei te reira ki a koutou te hanga whārangi ki te taua ngākau nuitanga, ki te tuu ratou ihirangi ngā me te whakatenatena kaiwhakamahi ki te ariu ki reira. E mea pinepine te mea i roto i te kōrero ki a reira me i reira ko te utu o te wheako me te horo'a tohutohu. E mea pinepine i hanga reira e rave rahi rōpū rerekē, e te mutunga hono ki whakatairanga i te hua. ngā ïa te whakatairanga matatini huna i roto i te meka e kia waiho nga pou āhua kore-urutomo o te mōhiohio. E whakamahia tikanga e rite i roto i ngā wānanga me blogs. I roto i te tirohanga o te whānuitanga nui o ngā hua, uaua ki te whiriwhiri, iwi piki whakawhirinaki i runga i te whakaaro, me te tohutohu o hoa me tohunga.

WOM (kupu-a-waha) hokohoko

Ko tā te reira i te whakawhiti o te mōhiohio i te tangata tetahi ki tetahi i roto i te aparauraa. I roto i tenei take, he uaua te tangata whakapā whaiaro ki te whakarere i te hoko, i te toro noa te taonga. Kei te whānui tenei ara o te whakatairanga whakamahia i roto i te hokohoko whatunga. Kamupene ite e te mea teitei te hoko, ka whakaekea te hua kei te ki te tangata fakatāutaha. I tua atu, ka taea ki te mōhio moni me ngā tauira free. Ko te moni pūtea o āpiha taea ki te whakapiki ake i waitohu mōhiotanga me ngā hua.

whakatairanga hangarau Modern hua, ratonga, kamupene maha iwi whai wāhi. whai wāhi rātou i marketers kore anake, engari ano hoki he rota o ngaio rerekē me ngā kaiwhakamahi noa.