Ngā momo o Moko: whakarōpū katoa

Waitohu - tetahi o nga ariā tino nui i roto i te hokohoko, e kua atu āhuatanga. Whakarōpū o ngā waitohu i te torutoru: i roto i te ahua o whakapuaki, te matau o te puka mana. Me kore tatou e wareware e te tohu - wahi o te ariā nui - tuakiri rangatōpū.

Concept me ngā momo o tohu

Waitohu, tohu hokohoko (atu ingoa - tohu hokohoko) - he huinga pūāhua ti'araa rēhita o reta ranei tau, image hua, hangaia ki te rerekëtanga ki reira, ki te kawe kōrero e pā ana ki te kaiwhakanao.

Tenei tikanga o te kaiwhakanao wehewehe rēhita e te pūtahi kāwanatanga e hāngai ana o te Russian Federation me ētahi atu whenua. Ko tā te reira i tika motuhake ki te whakamahi i te huru tīpakohia me ratou tiaki ture. Ko te whakamutunga, ko te wātea i roto i te neke atu i 160 whenua, o nei 90 - i te taumata o te ture.

I roto i to tatou whenua, kei te tiakina whakamahinga katoa o te waitohu i te tikanga "I Moko, Ratonga Tohu me Appellations o Origin" (1992).

I tua atu, kei te tiakina ngā tohu hokohoko i te mahi e whai ake nei:

• Ko te Kawenata Paris o 1883
• Madrid Convention i rēhitatanga International o ingoa waitohu (1981).
• mo te rēhitatanga o te whakaaetanga tohu hokohoko (1973).

Waitohu - mahi

Ka taea te whakarāpopoto momo o mahi waitohu e whai ake:

1. Ko taunakitanga o te taumata tiketike o te kounga hua tenei.
2. Ko te aroaro o te tohu taua mahia whakawhirinaki kaihoko i roto i te hua e tika ana ki te ingoa pai o te kaiwhakanao.
3. Ko te turanga ki runga ki i te whakatairanga me te pānuitanga (i mua taua mea nga momo katoa o tohu, o te akoranga, me kia ratou pai propiarit) tenei.

Kei te whakapono te reira e te taonga hokona i raro i te ingoa waitohu, hokona i 15-25% atu pea atu i Tapanga White. Haunga, Ko maha te tohu waitohu he mana ahanoa tino - nui Coca-cola uara tohu, i runga i te tono i te rangatira o te kaporeihana, $ 3 piriona.

Types tirohia ki te waitohu

Tētahi atu rōpū e faaite te waitohu, ko te momo o tona ti'araa. I roto i te katoa i reira e wha:

1. Waitohu. Kei roto te reira i te tohu, he tae motuhake ti'araa te huinga ranei ona, tuhi.
2. ingoa Brand. Kei a ia ko whakapotonga, kupu, kīanga, pukapuka - katoa e taea e koe te mea.
3. Kete image - takitahi waitohu kaporeihana.
4. Waitohu - katoa o te runga ake, tiaki te tika me te ture. denoted te whakamutunga e te R pukapuka i roto i te porohita.

Whakarōpū o ngā momo o pūāhua parani

kia wehewehea momo katoa o tohu me tohu mahi i roto i te whakarōpūtanga e whai ake nei:

1. Mō te competences o te mana: takitahi, me te tahi.
2. I runga i te kaupapa: hua, ngā rārangi hua.
3. I roto i te puka o te faaiteraa: rōrahi, tangi, ngā,-waha, whakairoiro.

Ko te ngā tino ki te whakaaro e waiho te whakamutunga.

Whakarōpū o ngā momo o te faaiteraa

Kei te wehea Ngā momo o tohu i roto i te puka o te faaiteraa ki te maha ngā kāwai:

1. Kupu - korero ingoa me pepeha. Ko te kāwai tino noa, ngā rua kupu noa me whängai atu. Hei tauira, "VKontakte", "ia rā", "Twix", iPhone, Windows. Ranei: ". Gillette te te tangata pai" "He he he whakaaro - i reira he IKEA," etc ...
2. whakapakoko ahurei me te fakangalongata'a o te tangata, te kararehe, tohu waitara, ngā rārangi, ngā āhua - - whakairoiro tohu me waitohu. Ēnei ngā ata "Adidas", "APL", "Lacoste", "Facebook", Railways, me ētahi atu D.
3. Nuinga. He he momo onge. tuhituhi reira rānei te hua ake tona tākai ranei. e kore e waiho schematic he tuhi taua whakaahua ranei, ki te arotahi ki runga i te whakaaro motuhake o te taonga taonga ranei. .. Hei tauira, he pukapuka pikitia, he waea pūkoro, rihi, hororē, etc. te tohu e toru-ahu kia tohaina ki tetahi tūturu anake tohu ia āhuatanga hua: hangareka o McDonald, kararehe Wimm-Pire-Dann Brends etc ...
4. Sound. Ko te wāhanga o te waiata he tangi e faaite tenei kamupene ranei tenei. Ko reira tino paingia e rua i roto i te pānuitanga tangi, me te i roto i te pāpāho - huaina tenei ko te waiata jingle. E mea pinepine waiatatia reira ingoa waitohu pepeha o te kamupene ranei, mo te tauira: "Gallina Blanca, glug-glug, glug-glug" "MM-m, Danone". Kei roto i tēnei hoki te tohu o te teihana karanga me te haapurororaa motuhake, rangi ki te pōwhiri poroporoaki splash TV mata ranei.
5. Ngā ngā maha ngā momo o te whakarōpūtanga: he pepeha me te whakapakoko, logo me te tangi.
6. Olfactory. Ko te momo tino onge, me te rerekē o ngā waitohu tenei. Tohu i te kakara, te tikanga kua kore pā ana ki te hua. Rēhita he tohu rangatōpū he tino uaua - e hiahia ana koe i te whakamārama taipitopito o te kakara, tona tātai matū, te whakawhiti o "hainga" o ona kakara wāhanga takitahi. I roto i to tatou whenua, kei te whakauaua māngai enei tohu pākiki.

Wehe, i reira he tauira o tohu kakara o nga taonga:

• vanilla me lavender - pānga;
• te kakara o te tarai korari tarutaru - pōro tēnehi;
• kakara Pink - potae motokā;
• kakara rangona o te pia kaha - tao tao;
• rēmana tarutaru - SPA-salons, etc ...

Ko te ariā o te kāhua o te u

Momo o te waitohu ko ha konga mahu'inga 'o te ariā ao - te kāhua kamupene. Tuakiri Corporate - he huinga o tikanga rerekē, me te ara o te whakaatu hua e tohu i te hou i roto i te tikanga ōrite me oti. hopoi mai tēnei ariā tahi i raro i te:

• waitohu;
• kamupene matapatopato ;
• huinga takitahi o ngā tae;
• logo;
• wae Corporate - he huinga o ingoa, logo, peha, tetahi kuputuhi whakamārama;
• kamupene tamau kākahu - whakatakotoranga o te kuputuhi me ngā whakaahua, hōputu, etc ...

Waitohu, i roto i te hono mo'oní, ko te "mata" o te kamupene, he ahurei, tiaki i te tāruatanga me te tinihanga. Ana ngā kōwhiringa - he maha nui.