Whakatairanga - he aha te mea te reira? Te whakahaere, me te mau ana i roto o ngā mahi

whakataetae Nui ake i roto i ngā mākete katoa kaore he aweretanga, arata'i ki te meka e e ngana marketers ki te kitea huarahi hou ki te whakatairanga i te hua. I teie mahana, Kei te piki pānuitanga mā te whakamahi i ngā huarahi piringa, me te rereke o awe te kiritaki. Ka rite ki te hua, te rapu hoki tikanga hou o te whakatairanga i reira ko te ahua o te pānuitanga, rite BTL, t. E. pānuitanga autaki, e ngā me whakatairanga. He aha e whakatairanga? Me pēhea te ki te pupuri ia ratou? Na etahi o ratou momo he i reira? Ka tenei katoa e lāulea ki i roto i to tatou tuhinga.

ariā

Na, he hiahia i roto i tatou whakatairanga. He aha te mea te mahi ki te whakamārama, pea e kore e hiahia ana, engari te mea e "Promo"? I roto i te reo Ingarihi te tikanga te kupu ... "pānuitanga". Māmā ki te wahi e kore e he reira,? Na ano, whakahere matou a koutou he iti bit hohonu ki te uru raau o te hokohoko, me te ki te whakatau i te ariā o te whakatairanga hua. E pā ana tēnei wā ki te huinga o mehua ki te kawe ki te mōhiohio kiritaki i runga i nga painga me painga o tenei ranei e mea (tohu ratonga, kaiwhakanao) me te whakaongaonga ki te hanga i te hoko. Ko te taputapu matua o te whakatairanga, ko te pānuitanga. Ko reira tonu ki te Whakaatu (ATL), ki nei tatou katoa whakamahia: TV me te reo irirangi wahi, pourewa ki runga ki nga ara, me ētahi atu Ko kiritaki e iti aro ki taua tikanga o te pānuitanga, me tupulaki te hiahia ki te haere mai ki putanga hou o te pūrongo o te ngā mōhiohio hokohoko ki te iwi whānui ake ... Heoi i reira ko te autaki, pānuitanga huna, BTL ranei, e mo whakatairanga. E matau ratou rite te mahi kore-paerewa ki te kawe mai i te kupu o te kōrero e pā ana ki te hua ki te kiritaki. whai wāhi whakamutunga i roto i te tukanga o te whiwhi mōhiohio, a maha e kore e ara kite karere pānuitanga ranei kite i roto i reira i te painga anō, me te, reira, whakatau ki te whai wāhi i roto i tenei mahi.

Whāinga me ngā whāinga o te hea

Tetahi mua i reira he tonu te whāinga matua - ki te whakapiki ake i te hoko o taonga. Ko tenei mata kaupae ngā supergoal i roto i te t. H. A whakatairanga. mahi pai tenei tikanga: e taea te hua te whakatutuki i ngā mahi motuhake e tukua ki te whakatata te ūnga ao. Ka taea te tono tangata ratou ki:

- hua kiritaki mōhiotanga o nga āhuatanga o nga taonga;

- ki te whakaongaonga tamataraa me te hoko tukurua;

- te whakatūnga o te rōpū kiritaki o ngā karere pānuitanga ki ētahi atu kawe (pāpāho) ki te hua ngā;

- kukume kiritaki hou;

- te whakarewatanga o ngā hua hou, me rama;

- te whawhai ki fakato'u'osi e pā ana ki te hua;

- hanganga o kare pai i roto i te hononga ki te taonga.

whakamahere

He maha ngā momo o whakatairanga, me te tipu anake ratou maha rite marketers e tohe tonu ki te kitea huarahi hou o ngā hua pānuitanga. Heoi, kei te whakaritea nga wāhanga o te faaineineraa o taua mahi hokohoko rite te katoa i roto i te mekameka kotahi. Tuatahi, e hiahia ana koe ki te tautuhi i te whakaaro, me te ngā whakatairanga whakarongo. He aha te mea te minenga ūnga? Tenei kiritaki ki te huinga ngā o ngā āhuatanga (sex, pakeke, moni, me pera i runga i. N.) Ki te i whakapumautia kōrero te. Na ka tīpako i te puka tino tika o te mahi, kua oti te whakarite ona ngā, te hōkai matawhenua, me te pūtea. Na ka te haaputuhia te hōtuhi mahi, ngā kaimahi tīpakohia, hanga nga rauemi e tika ana (mātārere, tu, kākahu, me te pera i runga i. N.). Kua kohia ngā raraunga katoa i roto i te mahere integrated i roto i i whakaritea tiaki mo ia momo o te mahi. Na ka te whakatinana i te mahi, me te aromatawai o tona whai huatanga.

momo o hea

Ko te huarahi māmā ki te whakahoki i te pātai: "? Whakatairanga - he aha te mea te reira" i roto i to ratou whakarōpū. Ko te momo matamua - he tīpako. Hōu, engari inaianei-maheni: leafleting, tastings, whakataetae, sweepstakes, hea homai. O te momo hōu utu te whakahua i te pana-hoko, t. E. Ko te utu o ngā hua whakataetae i runga i te hua ka whakanuia, hea bonus, tīkitipati, ripeka-whakatairanga, t. Takirua E. Whakatairanga ki te hua kore-whakataetae, flash taata iino. tirohia hoki ki te hōkai o whakatairanga hokohoko, t. E. Rehita o ngā o POS-rauemi hoko, kōrero i runga i te papa hokohoko, whakaatu o taonga , a na runga i. N. ētahi kairangahau tirohia ki a ratou rite ngā mahi hokohoko i runga i te Ipurangi.

tīpako

Tohatoha o tauira - he ara pono ki te meinga te tangata ki te whakamatautau i te hua. Kei te tino ngā taonga Free ki te minenga ūnga. He maha ngā rerekē o tīpako: tuaritanga o ngā tauira i roto i nga wahi o te huihuinga papatipu o kiritaki, horahia i roto i te (te whakapiri makasini i sachets o hopi, kirīmi, kakara) pāpāho tā, te utu o ngā mōkihi hawhe-kau ki te whakaoti i te tāpae o taonga. A, no te whakamahi i tīpako kia āta titiro koutou whakarongo ūnga me ona hiahia. Na, tango i te putea o te mayonnaise cheap i roto i te taonga utu tomokanga kore maia nga Paetaki, no te mea taea reira "patu" ki tona whakapakoko i roto i te kanohi o ngā manuhiri ki te putanga. I te tahi atu te ringa, ki te tuwha i te hua moni utu i roto i te ōhanga taonga he horihori. Mai pai tango kaihoko te tauira, engari he pea ki te mahi i te hoko ake ake.

leafleting

Distribution o mātārere, ko rawa angitu tīkitipati, mātārere i te tau i ma'iri a'e. I teie mahana, riro tenei ara rawa cheap o pānuitanga kua pera auau e whakahengia ia me e kore e hoatu i te pānga e hiahiatia ana. I leafleting - ko te huarahi tino tere ki te mōhio i te minenga ūnga e pā ana ki te tahi mea, hei tauira, e pā ana ki te mahi ū mai i roto i te taonga i tenei. Otiia e mau ana i roto i ki te tohatoha o mātārere whakatairanga Me ki āta whakaaro. Kiritaki kore e kore e kite i tuhinga mōhiohio tika ranei. prochet ia ka pupuri anake te mea he pai hoki ia. Na reira e hiahia ana ki te hoatu uara i nga kanohi o te kiritaki mātārere. Ko te, ka te kuputuhi hua mau painga: he hekenga, te taea o te utu mo te mea homai noa, me ētahi atu Tērā, kia waiho ai o moni ki te kiritaki - hei tauira, atu tata, e hari ki te tango i ngā maramataka pute iwi ... I teie mahana, ko reira taea ki te anaanatae i te kiritaki pea, tāngia ki runga ki te puka o tetahi tunu, tohutohu, ētahi atu mōhiohio whai hua.

Gift ki te hoko me te rota

Ko taua āhua Human e reira i tetahi tau e aroha mau horo'a. Na reira, rakau ki tohatoha o mau horo'araa oaoa i te angitu taua. Ko tenei he ara nui ki te whakaongaonga i te kaihoko ki te mahia e te maha nui o hoko, ranei i te iti rawa i te hoko tamataraa. Rerekē o taua whakatairanga nui. E nehenehe te reira tīkitipati utu pōkai ranei mo taonga. He tauira o te mua taua kia kia pānui "Magnate" ice cream - te mahi "hoko he cream te huka, me te riro i te motokā." I roto i te 2014, i te tākaro i te kamupene e rua Porsche Cayman māwhero me pango, me reira whakaongaonga shoppers ki tamata momo hou o te kai reka matao. I roto i te 2016, he kaihanga o te ice cream "Tycoon" mahi "Lamborghini" i whiua pūkete o te rongonui, korerotia tona angitu, me mo te 3 marama i waia kaihoko ki te momo hou o te hua. Shares ki mau horo'araa me rota e rawa painga ki aua umanga, ki te taonga nei e araia pānui i runga i te pāpāho (waipiro, hikareti). Ka rite ki te tauira, te kamupene "Ochakovo" "ingots Win koura me te hiriwa," pakanga whakatairanga i kawea mai hoki pānga.

Competitions me kuihi

Ko te momo o ngā whakataetae, e kore pana anake kiritaki ki te hoko taonga tetahi hoatu noa kōwhiringa, engari ano ki te whai wāhi a ia i roto i te kōrero. Kei te maha kawea te reira i roto i, hei tauira, whakataetae whakaahua, e ka riro te tetahi e riro te nuinga o ngā pōti. hanga tenei te kiritaki e kore anake ki te whai wāhi i roto i te whakataetae, engari akiaki hoki ia ki te whakamahi i ana mohio, ki te pooti hoki a ia. arata'i tenei ki te meka e nga kaiuru ratou ueue i ngā mōhiohio e pā ana ki te kaupapa, me te whakaiti i te utu o te pānuitanga. Hei tauira, whakahaere makasini EUROMAG te pātaitai "Riro i te haerenga ki Norway," te akiaki i kiritaki ki te ako atu e pā ana ki ngā pae tūruhi te whenua o me te hanga tono e taheke-ake. e kore e kawea mai taua mahi hua arumoni tonu, engari i pānga Whakaemiemi auroa.

Whakamātau, me te whakamātautau

Kia tamata kiritaki te hua, he tūpono e ka meinga e ia tino nui haere te hoko. Na reira, e pera rongonui ki te whakatairanga o taonga tastings me ngā whakamātautau. Ae, te reira te ara utu o pānuitanga, e titau te reira whakangungu motuhake, engari ki te whakamahere tika he tino tika. Me ki āta whiriwhiri i te wahi o te mahi anake. Na, ka mahara he maha noho o nga pa e founga te tau i ma'iri a'e nei i runga i te wiki i roto i hypermarkets ko mooni apiapi i waenganui turanga whakatairanga ki whakamātau. kia mohio ki te reira e te waenganui kiritaki me te rōpū moni nui e kore e tamata i te hua i roto i te hokomaha. Otiia i roto i te wharekai karapu ranei, koa ia kai waina hikareti ranei.

painga o hea

Whai wāhi mai kiritaki i roto i te kōrero ki te hua - i te reira ko inaianei te ara tino ahu whakamua ki te whakatairanga i te muri. Whakatairanga (whakatairanga) hanga reira taea ki te korero ki te kiritaki e pā ana ki te hua, me te ki te hinga huru kino ki pānuitanga. Promo - raruraru, me te maha i te take utu, engari i te reira te tikanga hopoi hua tere, me te kitea.