Whānuitanga arumoni o taonga

Te kamupene, kei te whakawhanake i hou momo o ngā hua kia whakatutuki pātai e pā ana ki te kōpaki hua.

awhe Hua - ko tetahi rōpū o ngā hua e e tata ana ki tetahi ki tetahi i te ōrite o te mahi, ngā rōpū moni o kiritaki, momo o te ite ratou ngä arumoni ngā utu ranei.

Hei tauira, te kaihanga assortimetnom "Revlon" ko te rōpū o poke, "Motors General" - waka, "Panasonic" - TV me te ataata.

Ko te kaupapa here hua o te moni rahi he rōpū o ngā hua e mahi mahi rite.

āhuatanga te whānuitanga hua e taua ngā rite te ahopae (maha o ngā kāwai hua whakaarohia), te hohonu (te tokomaha o ngā tūemi i roto i te pŭpŭ tata'itahi), waiwai (tini hua ki runga ki tua o ngā hua hou), te au (pātata Hua ki te tukanga ahumahi, takere tohatoha, te mutunga kiritaki) rationality (kaha ki te makona i te kiritaki), te pūmautanga (te kaha ki te whakatau tono), auaha (kaha ki te whakatau i te rerekē haere ngā hiahia o ngā kiritaki).

Latitude, e faaite i te whānuitanga, etahi hua ki ngā whakaritenga kiritaki i roto i te tikanga ki te akiaki ia ratou ki te hoko i roto i te wahi kotahi. Ki te hua i te kamupene e rave rahi rōpū hua, ka tae mai te reira ki te nomenclature koloa. I te hanga o te maha ngā rōpū hua faaaravihi i maha umanga nui, "Avon" (i roto i te whānuitanga e ngā rōpū hua e toru: poke, taonga whare, whakapaipai), "Samsung" (te rōpū o te ataata, me te TV kaitoi, taputapu te kāinga, wāhi aratuku), " Procter & Gamble "(e hanga ake te whānuitanga o ngā rōpū hua ono: teretere, taipa tuku, kirīmi, deodorant, hopi, kawhe).

Ko te hohonu o te awhe hua - ko te kaha ki te whakatau i nga hiahia o rerekē wāhanga kiritaki i runga i te momo ngā o taonga. Hei tauira, kia kia hokona te kirīmi i roto i tākainga rerekē ki ngā āhuatanga rerekē, me te hanganga.

Ko te waiwai o te awhe hua - ko te tua o ngā hua hou i roto i te whānuitanga ngā, te hua hou i tino rerekē i te hunga tīariari. Tenei puta ina rapu i te maro ki te waiho i te rangatira, kawenga kaha i roto i te tikanga ki te karo hangarau downtime, e ngana ana ki te ārai i te tupu o te whakataetae. He tauira o te awhe waiwai teitei ko te "Procter & Gamble", e hua e pā ana ki e rua tekau momo o teretere.

arata'i ngā waiwai ki utu nui haere, no te mea i reira te mea he hiahia ki te mau tonu rārangi, whakarerekē hua. He he he fakatu'utāmaki o oscillation tohatoha. Na reira, ko te kōpaki hua i roto i te hokohoko titau whakaaro whakahaere ki te pupuri i te moni o te kamupene me te whawhai angitu ki whakataetae.

Whakahaere ngā hua - ko te ruruku o ngā mahi: rangahau mākete whānui, hoahoa, mahi pūtaiao, me te hangarau, te whakahaere o hoko, pānuitanga, ratonga, whakaongaonga tono. Ko o rawaka whīwhiwhi o whakakotahi nga mea timatanga katoa te whīwhiwhi o tenei mahi. Ki te kore te mahi koutou, na e kore e taea te kamupene timata ki te whakaputa i nga hua e hiahia te kiritaki, a i te mea e tika ana mo te hanga o wehenga ahumahi. kite Marketing tenei āhuatanga rite te totohe tika ki te mea e hiahia ana koe ki te mahi i te mea mau ki te whakatutuki i te tōtika.

whāinga whakahaere Tuhinga e ki te whakaputa i te ngā hua kiritaki, tona whakawhiti ki te tari kaupapa, me te aroturuki i kawea mai te tauira i ki ngā whakaritenga o te kiritaki. Anake i roto i tenei ara e taea e te reira tika ki te haumi i roto i te whakarerekētanga o te hua, nui atu i te haamau'araa i te moni i runga i pānuitanga taonga tawhitotia. whakahaere whakahaere Tuhinga te kaiwhakahaere hokohoko.