He aha ko te tātari o te whakataetae o te hinonga?

Analysis o te whakataetae o tetahi kamupene ngā te ako o te painga whakataetae roto, o waho, e kore e taea e whakarei ake anake tūranga te kamupene o roto i te rängai o nāianei, engari ano ki te whakawhānui i ki hou hokohoko, whakahere kiritaki he hua hou, me te hou.

E hāngai ana te mata waho kei runga i te kaha o te kamupene ki te whakahere kiritaki he hua kounga, nei matua painga ko te teitei hiahia morare, me te rerehua o te taupori, i te whakaiti utu, me te whakapai ake i te tōtika o te pānga o tona whakatinanatanga. Ko te painga whakataetae o tenei momo haapuai tūranga te kamupene o roto i te mākete, ka whakamahi hoki i te rerekētanga (pārōnaki) rautaki hei huānga nui o ona painga.

Ko nga painga ā-, i reira he hāngai tātaritanga o whakataetae kei runga i te mana nui o te kamupene i roto i te utu me utu e noho ai i runga i te hanganga tuku ranei o nga taonga. I roto i te mau parau te tahi atu, i reira he he rautaki hokohoko o te hinonga kei te hāngai i whakaiti utu me, no reira, te utu whakamutunga mo nga taonga, reira hanga reira taea ki te whakatutuki i te hua i roto i te hoko i roto i te wāhanga o te taupori ki te iti te moni pūtea. he tātaritanga taua taea te kamupene ki te kia atu pai, me te ātete ki ngä utu atu i runga i te wahi o whakataetae pea i roto i te kaupapa e ka whakaiti hoki i ētahi atu kamupene nga utu o taonga rite ratonga ranei.

Ko te kupu, whakaturia tātaritanga whakataetae te kamupene o kua iho te whāinga matua - te kimi i te mea motuhake painga whakataetae o te kamupene e taea te whakatutuki i, a pehea tino tōtika e taea tatou te tiaki ratou ngākau nuitanga pūtea. Te meka muri tei runga i taea ranei pai te tu i te kamupene te pēhanga o te ope whakataetae matua i runga i te mākete, me te tātari mātau o te whakataetae tika taea ki a koe e kitea i roto i.

kaiwhakahaere katoa tauira o painga whakataetae pai-mohiotia Michael Porter, e ngā tātaritanga o ope whakataetae rima fehangahangai e tetahi kamupene mahi i roto i te mākete:

- ti'aturiraa i runga i kaituku nui;

- ti'aturiraa i runga i kiritaki nui;

- whakataetae i roto i te ahumahi;

- te riri o te whakakapinga o taonga me ngā ratonga taketake;

- te riri o te tomokanga o whakataetae hou.

Ko hoki tātaritanga matatau o te painga whakataetae matua o te kamupene nui no taea reira ki te aromatawai i tautika tatou e kore noa te āhuatanga o nāianei o te kamupene me te motuhake noho a reira, engari ano hoki ki te tāutu i ngā whai wāhitanga ki te whakawhānui me te whakapakari i te tūranga mākete i te utu o aua āhuatanga e ka kia whakaratohia te tātari i roto i rite taketake. Ka rite ki te tauira, he hoahoa mahere o te umanga anga matou whakataetae mahi poraka.

I roto i te wā tuatahi e tūhuratia tawhā pērā i hanga tupu, wahi o te mākete me te tātari o matua taonga-analogues. Next haaputuhia te rārangi ariki o whakataetae, i muri nei i te mahere, ko te ki te whakauru i te whakataetae nui i roto i ngā o ratou mana ki runga ki te mākete. taea te kitea te kāwai e whai ake nei i roto i te maha o ngā āhuatanga:

Whakahaere o te whakahaere, me te whakahaere o te hinonga:

- rautaki;

- ngā whāinga me ngā whāinga rauhanga;

- kaupapa pakihi me te ahurea;

production:

- taputapu me tona whakahoutanga;

- te maha o ngā hua;

- ti'aturiraa i runga i kaituku;

- ngāwari o te rārangi production.

Rautaki Marketing:

- whānui o ngā taonga ;

- rarawe me te hokohoko hokohoko;

- ingoa o te kamupene;

- pānuitanga;

- te utu;

- tere o te tauhohenga me huringa o te ahua.

Ko te kupu, āta whakaatu tātaritanga whakataetae te kamupene o runga i te tauira o te hoahoa mahere i runga i te mea ngā āhuatanga ki te whakaaro ka mau ana i roto i te rangahau e hāngai ana. Ko te faufaa o tenei tukanga faaite ake e kore anake i roto i te mārama māramatanga o te āhuatanga mākete me te faaotiraa o tona tūranga i runga i te mākete, engari ano hoki te whai wāhi ki te aromatawai i te pūmanawa tonu o te kamupene, tae atu huna. I roto i tenei whakaaro, he tino nui te tātari o te whakataetae me te ko te akiaki ia i roto i tetahi kamupene hou.