Franchise "Pyaterochka": arotake. onäianei tuwhera Pakihi

Franchising Ko te puka hou, me te tino watea o whanaunga i roto i kaipakihi. Rite whai wāhi-tino ki te iteraa o te whakaaro.

Ngā rongonui roa roaa te reira i te kapa "Pyaterochka". Tenei mekameka hokomaha ko te Rōpū X5 Retail waitohu Corporation Russian.

Tuhinga Ko ti'aturi i runga i te tono hoko ia ia putanga, he tata wahi o te noho. rōpū Target - iwi ki moni toharite, na tamata katoa hokomaha ki te piri ki utu iti. mahi kukume atu kiritaki e te haamauraa i te hekenga i runga i te hua ngā rōpū o te rakau ranei mo tetahi wā o te wā.

Ko te hītori o te whanaketanga o te hokomaha "Pyaterochka"

Ko te whakatuwheratanga o te hokomaha tuatahi "Pyaterochka" puta i roto i te 1999 i roto i St Petersburg. I taua wa, i te kamupene "lek" rawa tere tipu - reira ka mau anake e ono marama ki te wikitoria i te mākete Moscow me te whakatuwheratanga o te 15 toa.

I roto i te tau 2002, te kaiārahi o "lek" faaoti ki te tamata tetahi raina o te whanaketanga pakihi - ko te karapu "Pyaterochka" tenei. I te 2005, i reira ko he hononga ki te whatunga "Kopeika" toa, "pene o tangata" me "Crossroads." Na ka tupu te mea ano i roto i te Whakaingoa Anō o te Rōpū Retail pupuri X5.

I tēnei wā, ki tonu te mākete Russian te ki neke atu i te 6,000 toa, te whakatuwheratanga o te nuinga o nei kua whai wāhi ki te kapa "Pyaterochka". He tino pai kiritaki Reviews pakihi, no te mea kua whakahaere te kamupene o te tautoko tonu ki hua kaipakihi i ngā wāhanga katoa o te whanaketanga.

täne Whakapā. parau tumu o te mahi

Tonu whakawhanakehia mai 2002 kua puta ke te kapa "Pyaterochka" tona rautaki taketake i roto i 2009, a kua riro te reira i te rakau koloa (whakamuri) karapu.

hāngai ana taua mahi tahi i runga i te parau tumu e whai ake nei: tuatahi, ko te franchisee me tari matenga te kamupene o X5 Retail Group hainatia te kirimana umanga, kia rite ki nei te kaipakihi pihi e tango neke atu i te 90% o nga taonga (anake mo te inu kei roto waipiro) me te whakahaere taonga oti.

hoko Hua whakaoti te whakatinanatanga o te moni i kohia me ka whakawhiti i te reira ki te pūkete o te franchisor. Te rahi o te utu ti'amâraa he 13 ki te 17% o hoko katoa.

O riro te nui franchisees kia te utu ki ngā kaimahi, te utu takoha, utu, utu whaipainga, ka waiho te moni ki te rokiroki ihirangi.

Mea katoa atu ka hei franchisee moni whaiaro.

utu o te täne

Kia pehea te nui Ko te kapa "Pyaterochka"? 1 miriona moni. Na te rahi o te haumi tuatahi o e pā ana ki 8 miriona moni.

Ahakoa te aroaro o taua payback tāuru nui toa paepae puta i roto i 1-2 tau.

Painga o tāpae Franchising

kaipakihi takitahi nei kua whakatuwheratia maha ratou toa ake farerei kore e taea te whakataetae ki mekameka hokohoko, no te mea ratou noa e kore e whai rauemi nui. Kei te mohiotia X5 Retail Group mo te ara ki te whakaiti utu - whakataka pūnaha Franchising. Ko te tauira pakihi i roto i nei te kaihoko (franchisee) e tango i te kaihoko (franchisor) te tika ki te whakamahi i te waitohu pai-mohiotia me hangarau pakihi ahurei me whakawhitinga moni marama ki te pūkete o te kamupene matua me te manako he utu pokapū kirimana ti'amâraa whakaritea tenei.

Whakapā täne "Pyaterochka" kua te painga e whai ake nei:

• Mahi ki waitohu rongonui, i roto i te tahuri whakarite te tīmatanga tere o te mahi;
• toa tauira whanaketanga kï;
• hoki pūmanawa me te tuhinga;
• hokohoko tino whakarite te kamupene matua;
• tautoko marketing tonu;
• whakahaere whakangungu rangatōpū.

täne ariā

Whakatūwhera he toa "Pyaterochka" täne ko tetahi māngai o pakihi iti, me te reo-rahi. titau franchisee Franchising whakamuri whakatinanatanga ōrite o te mahi e whai ake nei:

1. Ko te ako me te hainatanga o te huinga o ngā tuhinga.
2. Ko te utu o te utu puranga-moni.
3. Tīpakonga o whare e tika ana, i roto i runga i te paerewa whatunga whakapumautia.
4. Ko te rironga o te taputapu e tika ana hangarau, me te arumoni.
5. Urunga ki te mahi o ngā kaimahi, aru e whakangungu i te pokapū whakangungu o X5 Retail Group.
6. Ko te whakatuwheratanga o te taonga, i roto i te mākete.
7. Ko te whakahaere o nga kaimahi, mana o hoko me te kaute o tuatapaparaa.
8. Pipiki ki te hangarau whakawhiti ki te kamupene matua, me faaroo aueue ki te tikanga i tuhituhia o ia kaiwhakahaere rohe.
9. Ko te ihirangi o te taonga i roto i te huru tika, utu auau o utu, me te utu wā ki te pūtea.

mau ohipa o te franchisor

I roto i runga ki te puka tīpakohia o toa täne whakataka "taiawhio" taea utu i 6 miriona. a runga ake. I roto i tenei take, te franchisor me:

1. Tuku raraunga e pā ana ki ia tukanga pakihi, te pūnaha pakipūmeka, pukapuka waitohu, me te ki te whakamōhio i te franchisee o hangarau, me te mohio-pehea o nga kaupapa toa hangarau, rongoā engineering, a na i runga i. D.
2. Tāuta i te mōkihi pūmanawa me hopu whakahoutia reira wā.
3. Tohutohu i te kaipakihi i roto i ngā o te hanga, te hanganga, me te rironga o nga mongamonga tika o te taputapu.
4. A faanaho i te tukanga supply, me te kia e kua uru tahi kaituku anake kï ranei ona ake pokapū tohatoha.
5. Hei whakarato i taea āwhina ki te whakarite kia kawea hua waipiro i kaituku franchisees.
6. Fakakau franchisee toa i roto i te hokohoko whatunga me whakahau pānuitanga.
7. Aroturuki tautukunga ki nga tikanga o te täne.
8. Utua utu ti'amâraa.
9. Te whakahaere i te arotake whakaritea.

Whakaritenga mo te kaihoko

Franchise "Pyaterochka" āhei te hoa hou i hanga ki te whakawhirinaki kore anake i runga i te moni eu, engari ano hoki ki te kia mohio e kore e waiho te reira i roto i te āhuatanga uaua.

Ko te kupu me te whakatau i te hoko pea nga tikanga e whai ake nei:

1. Riro ake ngā ranei haumi.
2. Hei ake haea te wāhi arumoni e tika ana ranei.
3. Me Kei toa karapu i tetahi o nga wāhi e whai ake nei o te pa: ko te ora / moe / wahi tini pukumahi ranei, e mamae i te patency hoko tiketike.
4. Ka taea te Kei tata huarahi nui.
5. Me waiho huarahi whai wāhi, me te wāhi whāwhā.
6. Whakahohe te tuku moenga.
7. waka watea hoki kiritaki.
8. aho Waea me te ipurangi.
9. Water, ventilation takoha-rangi, rangi-conditioning, rerenga parukore, whakaoho haumarutanga, whakawera.
10. Tohu "Pyaterochka" Me mārama kitea i tetahi taha o te karaka.

Whakaritenga mō ngā whare

whakahaere aro mātai o te painga me ngā utu o te whakaurunga tīpakohia e tohunga o X5 Retail Group. I runga i te wāhi o te wāhi hokohoko, te taupori o te rohe, te maha o whakataetae, me te hanganga tei runga i te take tino nui i roto i te katoa o te tukanga pakihi - pehea hohoro te utu atu i te kapa "Pyaterochka". He nuinga pai arotake i roto i Moscou i te mahi ki tenei whatunga.

Ko te mea anake e confuses hoa pea - ko reira he whakapaipai tuatahi nui tiketike, no te mea tuku te mākete hou he momo o kapa i te utu nui raro.