Ahumahi motokā Chinese: ngā me te whānuitanga o ngā waka Hainamana. Overview o te ahumahi motokā Hainamana

Kua ako Haina ki te hanga waka i te taumata o rama pai o te ao, me te e inaianei kaha whiwhi mākete. I te ngakau o te roha angitu o kaiwhakanao machinery Hainamana ko te huinga o ngā āhuatanga e e puta i roto i te pūnaha ki te niu paari.

ahumahi motokā Chinese: inanahi, me te i ēnei rā

I roto i te hawhe tuatahi o te ahumahi automotive Chinese 90 kihai i roto i te huru pai - te nuinga e tika ana ki te kore o te whai wāhi ki ngā hangarau whakataetae. I roto i te whakautu ki tenei āhuatanga kua whakaritea e te kāwanatanga Hainamana ki te whakawhāiti i te kawemai o waka ke, te whakanui ake ki te 80% ohipa kawemai.

Ka rite ki te hua, wheketere motokā i te manawarū ki te whakapiki ake i hanga i roto i China. E te āhua i roto i ngā hua tāke i whai. Nga Hainamana haere haumi, a kua nui haere te hanga o cars tino - na nui kia e na te tau 2003 ka anga ki te hei maharatanga he pukā kitea o te mākete: kua pakanga tono, ka anga utu mo waka hou ki te hinga.

Ua tauturu te mahi i runga i ngā mākete o waho, me te, rite ki te hua, production he kore noa e kore e hinga ki ōhanga, ka riro noa atu faahiahia tere āhuatanga: i roto i te 2006 runga China tuatoru i roto i ngā o ona waka (i muri i te US ko Japan), a na 2009 ka te he rangatira te ao i roto i te ahumahi. Kua kua kaha whakawhänui lineup o waka Hainamana. Tohunga matapae e na 2020, nga motokā tuatoru i roto i te ao nei e kakahu waitohu ki te tukua e te noho i roto i China. tupu moni o noho a Haina i āwhina te whakapai ake i te āhuatanga i runga i te mākete kāinga, e kore anake ki te tu i te tono i te kaihanga kāinga, engari i kaituku ke.

Sales i roto i Russia

ahumahi motokā Hainamana i roto i Russia he kore tāwāhi. E ai ki whakatau tata o ngā tohunga o te mākete automotive i roto i 2013, nui hoko o rama i Haina 100 miriona waeine. A nui haere share mākete o mihini Hainamana uri - ko reira 3.7% (i roto i te 2012 - 2.6%). Ko te waitohu tino rongonui - LIFAN. hoko waitohu tupu i roto i te 2013 ko 34% whakaritea ki 2012 m, i hokona 27.467 waka.

Ko te wahi tuarua i runga i te hoko o Geely waitohu won (27,263 waka), he hua whakaritea ki te tau o mua - 55%. "Parahi" riro te Great Wall Brand (19,954 cars, te tupu - 39%), te wha te tūranga o Chery o raua (19 855 cars, tupu - 4%). karanga nga take matua mo te rongonui o rama i Haina ki tohunga Russian te whānuitanga whanui me utu iti. E ai ki kaitätari, ka haere tonu i te ahumahi auto Hainamana ki te wikitoria i te mākete Russian, tona wahi i roto i te heke mai tawhiti kia tae 10%.

Lifan

whakaturia i roto i te 1992 - te rangatira o te hoko Russian - kamupene Lifan. reira i teie nei hua, i tua atu i waka pāhihi, pahi me ATVs. Iritihia i te ingoa kamupene Hainamana tikanga "ki te haere rere tonu." Ko te mīhini tuatahi puta o tenei tohu i roto i Russia i 2007, a ko reira he motokā pāhihi Lifan Breeze. I roto i te whānuitanga hōu o tauira - tetahi atu whakarerekētanga Lifan Solano, tomo i roto i te salons o te Russian Federation i Whiringa 2013. Ko te mīhini kua he pūkaha 106-horsepower, rite rawa ki te wira i runga i te koranu marama, he pūnaha tangi kaha (6 kaikōrero). waka Hainamana whakataetae matua i roto i te wāhanga - Nissan Almera (102 hp nekeneke ..), Kia Rio (107 hp.),. Geely Emgrand (98 hp ..). mihini katoa - i roto i te whānuitanga utu taua (429-489,9 mano moni.). Me kï reira e i roto i Whiringa 2013 nui haere Lifan pūtāhui ake ki te 5 tau (150 Whārangi. Km rere).

Geely

whakaturia te kamupene i Li Shufu, e te runga inaianei i roto i te runga 50 iwi koloaia i roto i Haina ki te waimarie o 1.5 piriona Tara. (rite ki Forbes). I roto i te 1986, ka whakatuwheratia e te kaipakihi he kamupene mo te hanga o wāhanga mō ngā pūnaha pouaka. E toru nga tau i muri mai, ka timata ia ki te whakaputa i ngā āhuatanga whakapaipai o te rakau magnolia, a muri oho i runga i ki te whakaputa huira. He tau torutoru i muri, i roto i 1997, tīmata Li Shufu te whakaminenga o waka i tona wheketere. Kotahi tau i muri mai, me whakataka atu atu te tauira tuatahi te motokā i raro i te Geely waitohu. whakamaoritia ana tēnei kupu i te tikanga Hainamana "oaoa". I te 1999 ka timata ia ki te hanga i te whakato nui i roto i Ningbo, a mai 2003 i hokona te waitohu ki waho. Ko te kamupene i teie nei hua e pā ana ki 600 mano. Cars ia tau, e kaweake ratou ki 46 whenua. I roto i 2014, i roto i showrooms Russian i raro i te Geely waitohu ka kia hokona kia rua nga motokā nui - EX7 (crossover) me SC7 (sedan). Ka te tuatahi (i roto i te utu kuti teitei) kia rite rawa ki te hiako roto, pāpāho, me te pūoko, pūoko waka, airbags mua. I roto i te āhuatanga nui o te motokā tuarua - whāhauhau me te pūnaha tangi hou.

E mea papû e nui noa atu te whakataetae riro te reira i te ahumahi aunoa Hainamana. Ka tākaro Reviews i runga i te whakamahi o mihini ki enei kōwhiringa i te wa ano, he arataki i roto i te angitu o ngā hua hou raraunga - Me anake koe ki te tatari mo te hoko.

Great Wall

Great Wall Motor (GWM) - kamupene o Haina puku puritia nui i roto i te mara o te pereoo production. Nō i roto i 1976 i roto i Hebei Province. timata te kamupene ngā mahi rite te kaihanga o taraka iti, engari i runga i te tau kua tupu ki te kamupene e pupuri ana arā, o te maha o āpiti (e wehea ratou mahi - kohikohi waka etahi, ētahi hua wāhanga). Tae noa 1997, i tukua GWM waka ki te mākete motu anake, engari i muri i ka whakaritea, me te ki waho. kitea te tono nui mo tenei waitohu o te mīhini i roto i te United States, Russia, Western Europe me hoki i roto i Amerika ki te Tonga, me te Africa. Ko reira e rua i roto i te whakawhanakehia me i roto i te hokohoko hao-ake te waitohu. Na te Wall nui - tetahi o te feia faatere mākete o Haina i roto i te supply o "technicals". I roto i te 2003, i hokona te hea GWM i te utu kararehe i roto i Hong Kong. Ko te kamupene hua rau o nga mano o waka ia tau.

I roto i nga innovations nui o tauira o te waitohu o cars - Haval Coupe, whakaaturia i te Beijing Motor Whakaatu i April 2014. tikanga te mīhini te ki te waiho i te whakataetae o BMW X6. Nā ki te Wall nui, ka mohiotia te Chinese ahumahi pereoo waitohu i roto i Russia. Ko te waitohu - he pionie o te mākete Russian.

Chery

Tenei waitohu - tetahi o te whakaotinga i te wāhanga, i he waka te ahumahi automotive Hainamana. whakaturia te kamupene i roto i 1997 i runga i te kaupapa o te City Hall o te pa o Wuhu, i Anhui kawanatanga.

E ai ki rangatira, i roto i te municipality (me i roto i te kawanatanga rite te katoa) e kore i te taumata e tika ana o te production ahumahi. I te tuatahi i whakaritea e te reira ki te hanga i te hanga o te tipu pūkaha pereoo. I muri mai, oti te wheketere te nekeneke, haumi 25 miriona. Tara i roto i te taputapu atu hokona i te Ford, a ka rere te hanga tonu i-parirau o mihini. He meka ngā ko e te ingoa Chery (orokati ki te Ingarihi "here", arā here), kua riro mai te kamupene i kotahi. Tuatahi, waitohu ingoa i roto i te Hainamana - "Ruy ki" e te tikanga "manaaki motuhake". I te tuatahi, whakamāori tenei parau rite Qirui, engari e kore e rite ki te mea i roto i ngā reo Pākehā i te taringa kite tino waia, te kamupene i huaina Chery (me te aroaro o taua ko te kōwhiringa takawaenga - anaanatae). He maha ngā tauira o te tauira ngā hou o te waitohu i whakaurua i roto i te mutunga o 2013. I roto ia ratou - Chery Tiggo puku mua-wira, e rima-tere tuku ā-ringa ki te pūkaha variator, 139-horsepower.

hoko opuaraa i roto i Russia

Ka rite ki whakahuatia i runga ake, etahi tohunga whakapono e taea te tango i te ahumahi auto Chinese 10% o te mākete Russian. E ai ki ngā tohunga, tetahi o nga take mo te tirohanga anaanatae o te heke mai o rama Hainamana i roto i te Russia - i te whānuitanga whanui. I roto i te tahuri, te take e kia pōturi iho te roha o "Hainamana" - he whakawhirinaki iti i roto i te kounga o te mīhini me i roto i ētahi wā e kore te whakapakoko tino pai. Tohunga mōhio e te carmakers i Haina whakarongo nui ki te mahi, supply o manawapa wahi hoko pokapū, oko.

Ko te mahi matua mō ngā kaihoko hoko rama Chinese, tohunga i huaina mahi mōhiohio ki kiritaki: te mua maha kahore e mohio ki tetahi mea e pā ana ki rama Hainamana, e he rawa taea ki te whakataetae ki a Pākehā, kamupene Hapanihi me Korean ratou, me e te kaiwhakanao E whakarato ana i te taurangi tonu. I roto i te aromatawai rerekē e tohunga mākete e nga waka Chinese - te taua rama i roto i te whenua whakawhanakehia ki te roa o te 5 tau. Kei te kï hoki, e te kounga o waka huihui i roto i Haina, kua tipu haere tamau, a he utu nga utu.

Marketing i roto i Hainamana

Ka rite ki whakahuatia i runga ake, te kaitaraiwa Russian i roto i waka i Haina tohoakii utu matua utu. Heoi, ko reira kore tenei anake. Ko reira tino taa'eraa marketing mātau ki te ahumahi aunoa Hainamana noho i roto i Russia. E pā ana tēnei ki te maha o ngā wāhi o te mahi, te kī o e - te arotautanga o te hanga me te whakapai ake o hoko takere. Hei tauira, he tau i ma'iri a'e nei o Chery hainatia ki te whakato Kaliningrad "Avtodor" kawenata pai, i whakaaetia ki te whakapiki ake i hoko i roto i te wa torutoru. Kua whakahaere automakers Hainamana ki te haina kirimana ki retailers nui, "Rolf", "Atlant-M", "AvtoVAZ", "Autoworld", reira whiwhi uru ki te taua hoko takere rite rama o te ao ārahi. Ko te iwi whānui Russian ka whakamahia ki te meka e reira nga waka Hainamana, i ko te whakaahua puta i roto i ngā pānuitanga moheni me putumōhio tata nga wahi katoa.