Stores "Pyaterochka" i roto i Moscow: wāhitau, haora o mahi, pä me whakatairanga

"Pyaterochka" Ko roto i te mōhiotia tino me nui i roto i ngā o te rerekē haere ki rama hokohoko i roto i Russia. Tenei kaporeihana, i timata aroaro i roto i te mākete hokohoko i roto i St. Petersburg, kei te kaha whakawhanakehia i roto i Moscow, me te maha atu pa Russian. I roto i ona painga whakataetae matua - utu iti mo nga taonga, he taumata pai o te mahi, he nui-tauine whakanohonga matawhenua o putanga hokohoko. "Pyaterochka" - he kaituku mahi ātaahua me te franchisor tūmanako.

no tenei waitohu ki te X5 pupuri, e nona te maha o te tahi atu pakihi nui i roto i te rängai hokohoko, me kua te wheako tino i roto i te whakawhanake i hokohoko te whakamahi i ngā rautaki whakatairanga rerekē. He aha e te tino nui "Pyaterochka" meka hītori e pā ana ki te kamupene? Pehea e taea waia ratou ki te kōrero e hāngai ana whakapā o ngā toa, me te pä me whakatairanga tapaea e te kamupene?

ngā mōhiohio whānui e pā ana te whatunga "Pyaterochka"

toa mekameka "Pyaterochka" (Moscow, St Petersburg me ētahi atu pa nui e ngā i roto i te aroaro matawhenua o te waitohu) ko tetahi o nga koporeihana ao tino rongonui o te hokohoko hokohoko. "Taiawhio" kanohi e neke atu i te 7 mano. Shops me X5 ko te mahi matua o te kainga nona te whatunga. Ko te wahi o tona moni - e pā ana ki 76% i roto i te kamupene rōpū tēnā.

He pā ana ki 4,500 tūranga te whānuitanga o ngā hua e whakaherea kaihoko toa "Pyaterochka" i roto i Moscow, me era atu pa,. Ko te wāhi toharite o putanga e kua whakaratohia e te whatunga ko e pā ana ki 394 sq. mita. He mea pai ki te kia waia ki ngā mōhiohio taketake e pā ana ki te X5 pupuri, e nona te "Pyaterochka".

X5 e pupuri ana: ko te whakarewatanga o mekameka hokohoko, me te whakatairanga waitohu

kua puta X5 Holding i te mākete Russian i roto i 2006. Otiia i te wa ngāue kua te whatunga "Pyaterochka". Ko te waitohu arumoni tuatahi, puritia i nga kaiwhakatū o nga kamupene rōpū tēnā, ko "Crossroads."

I roto i 1995 whakatuwheratia te toa tuatahi o te whatunga hokohoko i roto i Moscow, i roto i te 1996 honoa e ia te whakahaere International Food Pakihi Forum.

whakaturia whatunga "Pyaterochka" i roto i te 1999. I roto i tenei take, whakatuwheratia te toa tuatahi i raro i te tēnā waitohu i roto i St Petersburg. Na roto i te tīmatanga o 2000, whakahaeretia te pa 17 toa te whatunga tohatoha hou.

Ka rite ki tuhia i roto i te press, "Pyaterochka" meinga kua tetahi o nga rama tuatahi whakawhanake i roto i te hōputu discounter, tino hou mo te mākete Russian. Ko te ngako o te tauira pakihi tika ko te whakamahi o te 3 painga whakataetae nui:

• whai wāhi o papaitia hanganga whakahaere pakihi;
• te whakatū takere ähua tauwhiro;
• whakarato tere nui i putanga hokohoko motuhake.

Tenei pūnaha homai te toa te whai wāhi ki te tino whakaiti i te utu whakahaere, me te whakaiti i ngā utu ähua. Heoi, i roto i te maha ngā take tutuki nga manakohanga e hāngai ana e te whakaiti i te whānuitanga o ngā hua i roto i te rite ki te toa i măta'ui te paerewa.

Kua riro te ariā hoko hou whakaarohia e nga kaiwhakatū o te "Pyaterochka", runga ake katoa, he whakataetae hokohoko rarawe i roto i te faatura o putanga e rua, rerekē ki toa atu utu, a koia ataahua ki tangata. I roto i te "Pyaterochka" momo maha o ngā hua rongonui - pēnei i tea me te kawhe i hokona ara iti atu i te mākete. I roto i te whānui, i te tauira pakihi o mekameka hokohoko kihai i whai wāhi te whakamahi o ngā tawhē tiketike i runga i ngā hua, ko te kupu whakarite utu whakataetae.

Ka rite ki tuhia e ngā kaiwhakahaere o te kaporeihana i roto i te uiuiraa ki te pāpāho, "Pyaterochka", i runga i te ringa kotahi, pahikara wheako Western rite te discounter, i reira taea ki te whakarato i te whānuitanga whānui o taonga atu i te discounter ke toharite. Tüturu, i te aroaro makona whānui hua hou i runga i te whata. Tēnei āhuatanga, taa, ko e tika ana ki te pau o te whanonga kiritaki o mua: ki te e hokona nga tangata o whenua Western i roto i hokomaha i măta'ui te i runga i toharite 1-2 wa he wiki, nga kaihoko Russian - i ētahi wā e rave rahi taime i te ra.

"Pyaterochka" rite te waitohu, me te kaha ki te whakahere hua i utu iti riro te ti'araa rite te whatunga tauhokohoko ki te taumata makona nui o mahi. Hoki tenei whakaaro, kua whakaurua te kaporeihana te pūnaha kōwhiringa kaimahi motuhake.

Ko te whanaketanga angitu o te waitohu hou whai wāhi ki te āhuatanga ōhanga i roto i te whenua - i roto i te tīmatanga o te rau tau 2000, ka anga ia ki te whakapai ake, ka atu hihiri te tono kiritaki. I te wa ano, i roto i te moni ke tika utu i te tūnga pai i roto i te whakatinanatanga o te rāngai hokohoko riro i roto i te maha ngā take taonga kāinga. Kua whai wāhi tēnei, me te Kaupapahere Tūmataiti akiaki tipu hoko discounter o nga hua e hāngai ana, me te whanaketanga o te production rohe i roto i Russia.

I te 2001 ka puta ia "Pyaterochka" toa i roto i Moscow. I roto i te 2003, ka anga ano te waitohu ki te whakawhanake i runga i te pūtake o te karapu - i muri mai i roto i te tuhinga whakaaro tatou nga āhuatanga o te hōtaka hononga tēnā. I roto i te 2004, ka whakatuwheratia e te "Pyaterochka" toa i roto i Ukraine ko katatānga. I roto i te 2005, ka tomo te waitohu te he hetikuota, te whakatuwhera i te rārangi i runga i te London Stock Exchange.

I te tau 2006, i te whatunga "Pyaterochka" me "Crossroads" i ngā ki te X5 pupuri. E te wa te atu putanga 600 i raro i te ingoa waitohu tēnā whakatuwheratia.

I roto i te 2007, i whakatuwheratia te "Pyaterochka" toa i roto i te Nizhny Novgorod rohe. tīmata te waitohu ki te whakawhanake i roto i te rohe Russian. I roto i te tau 2010, i te "Pyaterochka" kua puta i roto i te rohe Tambov, i roto i te 2011 - i roto i Karelia, i roto i nga rohe Bryansk, Ivanovo ko Smolensk. Kei te pupuri X5 inaianei tetahi o nga rama nui i roto i te hokohoko hokohoko o te Russian Federation.

Kua riro Stores "Pyaterochka" i roto i Moscow, me era atu pa Russian te rongonui rawa. Heoi, he ngā kore anake ki kaihoko ratou: he tokomaha kaipakihi ahu ki te tīmata i te pakihi i runga i te X5 whakaarohia tauira karapu. Fakakaukau ki ona āhuatanga.

Whanaketanga "Pyaterochka" waitohu: Franchising

whakawhanake e pupuri ana Founders X5 hōtaka Franchising, rite tuhia matou i runga, mai i 2003. I roto i te runga i ngā ariā hou o te whakatairanga o rama no ki tenei rōpū o kamupene, te kaipakihi, e hainatia nei ki kirimana X5 täne, riro te rave'a i roto i te wa poto ki te tīmata i te pakihi ki pōro nui. Ko te painga matua o tenei tauira ko te hononga arumoni mo te rangatira o te toa - whai wāhi o te tauira o te whakahaere pakihi pai-mahi.

Ko te kupu, ko te "Pyaterochka" täne homai he kaipakihi te whai wāhi ki:

• X5 āwhina e fale'i ka tīmata i te pakihi;
• whakamahi IT-hanganga o te waitohu;
• whakamahi kï kaupapa hokohoko whai hua, whakatairanga pānuitanga;
• whakamahi ururua logistic iahiko;
• kaimahi tereina i roto i te ngā tūranga.

Ko tētahi atu painga nui o Franchising X5 - te whai wāhi ki te taonga tango hoki hoko. Hoki utu te tuhituhi ko e kore e te kamupene pupuri atu tenei ona hoa mō tiringa Franchising.

Te nuinga whakawhetai ki aua painga, kua whakatuwheratia na hihiri toa "Pyaterochka" i roto i Moscow, me era atu pa Russian. Kaipakihi me te whai wāhi ki te whakawhanake i te mahi tauira pai-whakapumautia, me te ki te whakamahi o ngā rauemi hanganga o rama nui e manako opuaraa mo te mahi ki te kaporeihana. A reira, engari, mo te tauira, me ona tahi-pūtea kaituku ranei e kore e anake.

Ko tētahi o nga mita nui o te whatunga tauhokohoko whakaaro - rebranding. Tūhura ona āhuatanga.

Ko te whanaketanga o te whatunga hokohoko "Pyaterochka": rebranding

whakatinana nui-tauine anō-waitohu o te whatunga "Pyaterochka" i roto i te 2013. i whakahoutia ngā whāinga whakahaere ahua o nga taonga, te whānui, me te whakapai ake i te kounga o taonga hokona, me te tiaki. Hei wāhanga o te huarahi hou ki te whanaketanga o tuwhera whatunga me ngā Franchising. Kua whakahoutia te reira me te logo "Pyaterochka".

Kua te huringa i roto i te ariā o te whanaketanga o te waitohu kua pā ana ki ngā hou i roto i te mākete. Kua riro kiritaki atu ohie o kua tīmata mekameka hokohoko ki te titau i te ratonga kounga me te whānuitanga hua. Ka rite ki te hua o te re-waitohu i roto i te "Pyaterochka" Kua puta atu hua hou, whakawhānuitia te whānuitanga o te hua, me te huawhenua. I roto i te rohe maha, nui haere te wahi o te hanga rohe o taonga i roto i te whatunga hokohoko. utua nui aro i ki te roha o te wāhi hokohoko "Pyaterochka".

Rebranding, kia rite ki ngā tohunga, e hiahiatia ana hoki te kamupene no o te whakataetae nui. I roto i te pa i reira ko kaha te kaporeihana ngā mahi fafauhia atu kamupene hokohoko nui e taea whakahere kiritaki utu whakataetae, me te mahi pai.

Jobs "Pyaterochka" toa i roto i Moscow hiahiatia hoki ki te hanga i taua atu ātaahua: e rua utu āhuatanga, me i roto i ngā o opuaraa mahi. Ka taea e te taua te mea o era atu pa aroaro waitohu. Hopa i roto i Moscow i "Pyaterochka" toa taea e ha faingamālie ātaahua ki te tiki ki te wāhi tauhokohoko kei āhua tata ki te kaimahi whare - whakawhetai ki te geography nui-tauine o te kaporeihana. O te akoranga, te whakaritenga hoki kaitono mō etahi tūranga i roto i te "Pyaterochka" taea e tino nui - i te wa o te toa tuatahi i raro i tenei waitohu, rite tuhia i runga matou, whakatinana te Corporation he hōtaka kimi motuhake.

I tua atu i rebranding, whakarite whatunga hoko whakaaro whakataetae i roto i te mākete mā te whakahere kiritaki ngā hōtaka hekenga me ngā mahi e hāngai ana ki te whakanui ake i te taiva ore kiritaki. Ka ako matou ratou āhuatanga i roto i te taipitopito.

Waitohu "Pyaterochka" i roto i te mākete o te hokohoko: whakanui i mateakí kiritaki

E patua ana pä i roto i "Pyaterochka" toa i roto i Moscow, me era atu pa Russian, te wahi i reira ko te waitohu, me te te hea ki kiritaki i runga i te wā.

I roto i te whakahere tino nui o te momo e tika ana - ". Mauruuru koe" te mahi i nei te hoki kaihoko o 0.5% o hoko katoa i roto i te kāri pēke, ki te te whakaputaina reira e "Sberbank" i roto i te anga o te tika ana te nui e tika ana o te tangata e ki te whakapau i tetahi putanga hokohoko ia ki te "Tiaki Bank" whakaaetanga mahi ngātahi.

Tētahi atu hōtaka fakaofo ki kukume kiritaki i te "Pyaterochka" - te hekenga i roto i te nui o 55 moni ia Taki. whakatinana tenei mahi i roto i April 2016. takoto Ko tōna ngako i roto i te meka e te tangata te hanga i te hoko i roto i tetahi toa "Pyaterochka" i roto i te nui o 555 moni, me te i runga, riro he pepa motuhake ki te moni i te taki. I roto i te hokonga o muri, i roto i te mahi i roto i te hea whakaaro, te tangata ki runga ki te whakaaturanga o te pepa riro he hekenga i roto i te nui o 55 moni ia 1 tango. I te wa ano, Heoi, ko taea ki te utu mo te hoko anake i roto i te peka reira, me pä ki te maha kore whakarāpopoto. Moni ratou rite ko e taea. I tua atu, i muri i te whakaaturanga o ia pepa i mau pu e te kaitātai moni.

hua whakatairanga

O te akoranga, te waea, me te mahi tuku iho i roto i te "Pyaterochka" toa. Moscow me maha atu pa i roto i te aroaro o te waitohu e te āhuatanga e te taumata tiketike o te whakataetae i roto i te mākete hokohoko, na whatunga hokohoko i ki te whakataetae tonu ki te whakahere kaihoko o te utu o raro. No te mea ki te pupuri i ratou tono i raro-mākete uaua, kamupene hiahia ki te tohatoha i te tetahi ōrau o te whānuitanga o ngā hua whakatairanga - kotahi e hokona i te hekenga i roto i te tetahi wā o te wā. Ka taea e tōna uara e tekau o ōrau.

I roto i te āhuatanga tino nui e taea turai i te tangata ki te haere ki te toa "Pyaterochka" - hea tenei ra. Moscow, ahakoa te meka e ko tetahi o te mākete tino whakarewa, Ko te pa i roto i nei te utu i raro - he painga whakataetae te whakakorekore o tetahi waitohu e wātea ana i runga i te tauhokohoko mākete. Mō whakatairanga nāianei i runga i etahi "Pyaterochka" hua ngā te kaihoko i roto i ngā huarahi - i roto i whaiaronga ipurangi, i roto i te tohatoha o ngā rauemi tā i roto i ngā toa i roto i ngā rōpū hoa ranei.

Waitohu "Pyaterochka": haora mahi

haora watea o te mahi mo te wāhi kaihoko o te hoko - tetahi nui painga whakataetae mo te waitohu hou i runga i te tauhokohoko mākete. Tangata mahere hokonga auau, he mea nui ki te mohio kei nei i tata tona toa kāinga "Pyaterochka" mahi. Moscow - he pa i reira hoko mahi tīmata ngā wawe me pumau tae noa te mutunga o haora. Ehara i te mea maere e i roto i te pane o "Pyaterochka" toa e tuwhera i 8 ki te 22 haora.

Muscovite, Ka taea e te kupu i te wā ki te rere hoki terehia rite ki te mahi - ki te, hei tauira, tīmata tana ra mahi i 9, me i te mutunga o te ra e mahi, i roto i te wahi kei roto i te toa "Pyaterochka" watea hoki ia. mahi (Moscow, i roto i tenei tikanga, o te akoranga, e kore pa ahurei) ko te painga nui whakataetae o te waitohu, reira i roto i te mākete hokohoko, engari kahore take iti nui i roto i te kukume kiritaki ki te taonga o te moni - tona geography. Ko te wāhi o te wāhi ngā o te hoko i roto i te maha o te wā, kua riro te tautohe matua e pā ana ki te ahua o te hiahia tangata ki te haere ki te toa ngā.

putanga waitohu Geography

Kia ako tatou, kei hea he "Pyaterochka" toa i roto i Moscow. Wāhitau ratou, mōhio tatou hāngai ki te rohe rerekē o te whakapaipai Russian. Ko te kupu, he tangata o nga wāhi koraha o Moscow te kaha ki te hoko i roto i te "Pyaterochka". Hei tauira, te wāhi o te hoko i raro i te waitohu ingoa i raro i whakaarohia i reira i runga i te huarahi. Biruliovsky, 13 ki te 1. Ki te kōrero tatou e pā ana ki te raki o te whakapaipai -. Store "Pyaterochka" i roto i Bibirevo reira, i runga i te huarahi. Muranowski, 12. Strogino wāhi o hoko i roto i te whatunga hāngai kua i ul. Tallinn, 26. Ki te kōrero tatou e pā ana ki ngā wāhanga o te whakapaipai, e kua kei ofi ki te pokapū, he toa "Pyaterochka" kua, hei tauira, i roto i te rohe ripeka-whenua, i ul. Raskova 14.

O te akoranga, ko te noa he wahi iti o putanga hokohoko puritia waitohu tenei. He toa e kua kei ofi ki te pokapū, i reira ko te hunga e e pātata ki te Moscow Ring Road. Hāngai putanga i rua i roto i te mahi, me te i roto i moe wāhanga o te whakapaipai. Ka taea e Muscovites hoko hua tika e pā ana ki te mahi, a kahore i matara atu i te whare.

Wāhi o toa "Pyaterochka" Ko te tino watea i te wāhi o te tirohanga o te hokohoko i te motokā, e rua i roto i ngā o te urutanga waka i lēlué ranei, mo te tauira, i runga i te pahi. Ko te kupu, Ka taea e tatou te mea e te rārangi o toa "Pyaterochka" i roto i te anga o te geography rawa nui-tauine i Moscow. Wāhitau te hunga ranei ētahi atu putanga atu āta taea te kitea i roto i te pae i te kaporeihana e karanga kaiāwhina te kamupene o ranei.

Whakapā "Pyaterochka": Waea

Rite te wahi ki te karanga? Ko taau kihai aroaro i roto i te taua whānuitanga nui, pera nga wāhitau o ngā toa "Pyaterochka" toa tau waea. Moscow, Saint Petersburg tetahi pa ranei e taea te whakaaro mo te wāhi o putanga motuhake mā te kōrero ki te raina tautoko o te kaporeihana i roto i te kotahi waea aho-maha, me te kore utu. Ka taea e te kaihoko mai te karanga i te "Pyaterochka" i runga i + 7800555 55 05 me te ui ana kaiwhakatakoto whakaaro. Ki te tika, ka tukuna ki te hunga o te pūkenga te karanga. Ka taea e te koporeihana raina waea tamata ki te kitea i roto i, hei tauira, kei hea he te tata ki te wāhi o te toa kaihoko "Pyaterochka" i roto i Moscow nāianei, me pehea ki te tiki ki a ratou i te motokā ranei te whakamahi i transportation tūmatanui.

Me kï reira e taea te aroaro te mōhiohio tonoa ki te tangata, e kore anake ki whakaaro ki te toa i roto i te pane, engari ano hoki i roto i te tahi atu pa Russian.

whakarāpopototanga

Na, ua haapii matou i te taketake o tetahi o nga corporations tino rongonui o te tauhokohoko Russian - waitohu "Pyaterochka". haora hokohoko (Moscow, o te akoranga, āhuatanga e ratou roa nui atu maha atu pa), te wāhi o te ngā motuhake o te hoko, rawa e nuitia tohutohu mo ratou e wātea ana ipurangi, putumōhio, pani toa, me te mea e tika, kia tonoa mōhiohio e te kaihoko mai i runga i te kamupene waea maha-hongere.

, Ko te X5 ko te kamupene e pupuri ana, "Pyaterochka", me te tahi atu retailers waitohu pai-mohiotia "Crossroads." I te mākete, kei te whakawhanake i te kamupene hokohoko whakamahi i ngā rautaki rerekē, tae atu ki - Franchising. I roto i te anga o te wāhi hononga e hāngai ana kaipakihi i te whai wāhi ki te whakawhanake i mahi te whakamahi i kōrero me ngā rauemi črā o te pupuri.

whakarite "Pyaterochka" waitohu tona whakataetae i roto i ngā hōtaka ki te kukume kiritaki. Pä i roto i "Pyaterochka" toa i tenei ra i roto i Moscow, me era atu pa o te Russian Federation patua ana ki kiritaki o putanga hokohoko wā. Whakatairanga - tetahi atu whai hua taputapu taiva ore maha puritia ano e te kamupene. Mōhiohio e pā ana kiritaki whai wāhi kaiwhakahaere horapa hōtaka waitohu i roto i ngā huarahi rerekē. Ka taea e te kaihoko mai te tango i te rārangi "Pyaterochka" toa tāngia i roto i Moscow i tetahi atu pa ranei ka hoko he hua, kia whakamahi o ngā rauemi ipurangi, e whakaatu mōhiohio i runga i pä me whakatairanga.

Ko te tino nui aroaro waitohu matawhenua. Ki te kōrero tatou e pā ana ki Moscow, ka taea e te "Pyaterochka" toa e kitea i roto i tata tetahi wahi o te whakapaipai.