Rebranding - He reira ... He aha te mea ka pehea ki te anō-waitohu

Rebranding - he momo o "hanga" o te waitohu ranei waitohu. Ka taea e hanga e whakapaipai Paku ranei. Tei te kōwhiringa i runga i te āhua tuatahi o te ahanoa. I tua atu, ka taea ki te kawe i roto i te oti anō-waitohu me te kanohi. Ko te rebranding o te kamupene - ko reira he roa, me te wā-kai, no te mea me te mea whaitake, me te tika. kia kawea te reira i roto i ka tino hiahia te waitohu whakahōu.

A, no te e hiahia ana koe ki te anō-waitohu

Ko e tika ana i roto i te kaupapa e Rebranding:

1. He kua huringa i roto i te tikanga hokohoko, me te kore i te waitohu o nāianei whakaae ki enei huringa. Ki te heke haere te rāngai mākete o koutou waitohu, hinga kohi, he tawhitotia, me te kore i roto i te tono i te kiritaki te taonga. Ano, kia te take mo te rebranding e rerekē haere manakohanga me ngā whakaritenga o te minenga ūnga.
2. Tūranga te waitohu i roto i te mākete tino ngoikore. I roto i tenei take, ka taea e te raruraru hei kore noa te tūnga o te hua, engari waiwai ko reira rebranding āwhina ki radically te huri i te āhuatanga. E mea pinepine te take o te huringa o te whakapakoko o te waitohu riro te whakataetae, a i muri i te rebranding angitu faaruru i te tupu tere i roto i te hoko.
3. Kitea tō waitohu tīmatanga kihai i whai hua. Engineers te whakatinana i waitohu whakaaro hape e te hunga e paingia koutou, kihai i matau ki te whakarongo ranei kihai i mauruuru. I roto i te āhuatanga i taua titau hoki rebranding.

rebranding Matatini Paku ranei

Ki te whakaaro tatou e taua te re-waitohu, te whiriwhiri o te pehea e tenei tukanga - matatini ranei Paku, i runga i te whīwhiwhi o te raruraru fehangahangai e koutou kamupene rānei. kia Re-waitohu kia arotahi ki runga i te upooti'araa i te mau fifi ki te parekura iti. Me timata te reira ki te aromatawai o te tūranga o to koutou waitohu nāianei. Ki te te take ko te tūnga o te whakaaro, te whakaaro o te waitohu i ki te huri matemate, i roto i te tahuri ka aru e te tauiraa i roto i te tahi atu mau huru katoa. huaina ana tēnei rebranding ko te matatini.

Ki te, hei tauira, he rongonui ki kiritaki, engari pōkaitanga hoahoa i roto o te ariā whānui te waitohu rawa, he reira taea ki te aukati i te rebranding Paku, e ko, ki te hanga huringa iti. Hei tauira, te re-waitohu o te wharekai e ngā te huringa kore anake o te waitohu me te roto, engari ano hoki he tauiraa i roto i te takotoranga o te tahua ranei te whare. E tano ia tapao e te pai ka whakanekehia te rebranding me ui e te waitohu Me kiritaki ki te noho ma te paari, kia rite kore ki te whakakorikoria ona tūranga i roto i te mākete, me te whakaiti i te āhukahuka riri.

Ko te ngako o te tukanga

Rebranding - Ko te tukanga roa, me te āta. I tona matua ko te hanga o te waitohu hou i runga i te pūtake o te tawhito. I te tahi taime puta huringa i runga i te anga ke, i roto i te noa'tu o te waitohu ngā. No te mea kia tīmata tonu mātau rebranding ki te rangahau mākete, me muri anake i tenei kia mārama i roto i nei te ahunga ki te rere, ka.

E tauturu i te rangahau te whakatau he aha e hiahia ana koe ki te maka o me te aha kia tapiritia. whakakitea ratou te mea e whakaaro te kounga o kiritaki o tou waitohu hei painga, me i nei te ërä koutou waitohu muri whakataetae. Nō reira, hua reira i te rangahau hokohoko tei runga i te tukanga muri katoa o te re-waitohu.

Ko te whāinga matua o te re-waitohu

Tūmahi e kua hoatu ki te aroaro o te rebranding, ohie, me te mārama. He mea tika ki te whakapakari i waitohu mateaki roto te whakarongo ūnga, ki te rerekëtanga reira, ka kukume kiritaki hou. Ētahi atu take ki te hanga i tetahi huringa, i roto i te parau tumu, e kore. I muri anō-waitohu, rite, te mea, me te waitohu - ko tetahi o nga taputapu o ngā whāinga hokohoko me ngā whāinga kia e kia rite arotahi ki runga i te tupu o tohu ohaoha tenei.

Ko te ahurei me te tono o te waitohu

whakaaturanga waitohu rite te huru o te whakarongo ūnga, me nga tohu, tākai - te reira noa te huru o te waitohu, he ahua o pūwehe e meinga i te feruriraa o kiritaki te rōpū e tika ana ki te hua, ratonga waitohu ranei. Na, waitohu - ko reira he tukanga o te whanaketanga, te whakatinanatanga, me te tiaki o te whakapakoko e hiahiatia ana i roto i te mahara, me te ta'oto o kiritaki. Huanga Ko te wāhanga nui o te waitohu, engari whakaaro tonu te ariā matua o te whakapakoko, te ahua i hanga. Na o akoranga, kia whai wāhi maximally tenei whakapakoko ki te iteraa o te ahanoa o kohi. Na, i roto i te kupu atu, ki te whakaawe i te pai rawa o te kaihoko.

Ko te rapu hoki i te pere hou

Ka rite ki kua whakahuatia, rebranding - he huringa o te whakapakoko. Tenei huringa, e kia whai i te whai pānga pai ki runga ki te hinengaro o kaihoko, me te whakapai ake i hoko. A no te mea te awe te ōwehenga e hiahiatia ana e uara hihiri, e whakaurua nei ki te pere waitohu, e hiahia ana koe ki te whakaaro e pā ana ki te huri i te manawa o te whakarongo ūnga o te waitohu. I roto i ētahi wā, pea noa whakawhiti ki tetahi atu minenga waitohu i roto i te whānui. Ko te ngako o te re-waitohu ko te tohu e hāngai ana i runga i te uara kotahi, e he hiranga mo te kiritaki, ohorere radically taui te pere.

Ko te huringa i roto i te huru e kore te tonu tika hiahiatia. Kei te anake tenei e hiahiatia ki te kore ratou e ū ki ranei e tika ke ki uara hihiri, whai pakiaka i roto i te waitohu pere hou. hanga te whakapakoko hou i roto i te matatini. Tenei logo restyled, waihanga roto. Otiia tonu te mea matua i nei te huringa e hanga e i roto i te hinengaro o te kiritaki, he pānuitanga. Na te tahi atu mau huru katoa - tua anake ki ngā uara whakaihiihi o te pere hou. E tano ia tapao e te iti huringa te tahi mea kotahi, te whānuitanga o ngā tohu ranei, ki te te whakahaere ki runga ki taua huringa nui-tauine i te ahua o te waitohu, rite rebranding fokotu'u - he moni horihori.

Rebranding: tauira

Hei timata ki te huri i tetahi mea i roto i te waitohu angitu, me te wā koretake. Otiia i etahi wāhi e hiahia ana kia koe ki te anō-waitohu, ara nga pūata, o te mākete. Ka rite ki tauira e taea e te wahi o ahau Pepsi logo me whakaritea e kore ke hoki te rau tau, Coca-Cola logo. arotahi ana te waitohu tuatahi i runga i ngā uara hou, i te tuarua e whangai ana ki te piri ki ngā kōrero tuku iho. Me kï reira e rua waitohu te kōwhiri i te aronga tika, ratou ä kōkiri wāhanga uara me Whakarite (kore ranei te huri) nga huanga o te pere tīpakohia.

rebranding te kaha

kia nui te tukanga o anō-waitohu o tona matatini me te tauine i te hanga o te whakapakoko hou o te waitohu. E kore e nga huringa whai ki kia angitu. Ae, ka iti ki tetahi taanga mehua-i roto i tenei tukanga e taea. riro te mākete atu oti, te waitohu nui ake me ona huanga. He tino nui te whakapakoko i hanga ki te mau i te fafauraa o kiritaki. Otiia, e kore e hanga te waitohu i roto i o tetahi mea, te waitohu - ko reira te hua o te roa, tino me te āmiki tātari, me te mea tuatahi e kore i riro te reira rawaka pai, ka te re-hunuhunua ake he mea e tika ana ki te tango i ki pūkete hape o mua, me te kore ki te tumanako e ka waiho te ara tika i te tukanga. Kore, ko te moni me te wā pau i runga i rebranding ano e kore e whakatika.