Poutū integrated kamupene - e ... Ko te ariā o tauira tuitui poutū

Poutū integrated kamupene - ko tetahi o nga tikanga whai hua te nuinga o te rere koutou na ake mahi. Ko te hanganga o ngā hanganga nui ki te kōmitimiti poutū ko tetahi o nga ngā tino nui katoa e kitea i roto i te taiao o nāianei. I roto i tenei rangirua, he rerekē katoa poutū integrated kamupene e - e te he take tino pai ki te whakaaro whānui ona painga nui me ngä poapoa.

poapoa

Modern whakahaere nui integrated e faatere ia tonu te pere o te whanaketanga o te ōhanga hou, me te ko te pūtake mō te pupuri i te pūmautanga i roto i te hanga o tetahi whenua whakawhanakehia. Poutū integrated kamupene - he kōwhiringa kaua rongonui o mahi mahi, a i roto i te ōhanga Russian, ngā tukanga tuitui e ake me te nui atu hoko. Ko tētahi o nga take tino nui mō te hanganga o taua hanganga i roto i te rängai kāinga nāianei o te ōhanga e taea te huaina e i hanga tikanga pai mo te whakahaere o te mahi ohaoha, pakipūmeka aukati tahi, me te whai wāhi ki te whakapakari i tona tūranga whakataetae, me te mau tonu te mana ki runga i te āhuatanga mākete.

tātari mākete, e kaimahi kaiuru integrated, whakarato hoki te whakaaro kaha o te ngā poapoa motuhake mō rerekē rerekē o te kōmitimiti.

He aha e ratou?

E rua ngā momo o te poapoa e he huru o te kamupene poutū integrated - ko reira ā-waho ranei. Ko te whakamutunga ko te ngā whakaritenga utaina e te tahi mau āhuatanga motuhake o te hanganga mākete o te tetahi ahumahi ki ngā rōpū pea ranei kua tīariari, me te katoa o ngā mahi ki te kia tangohia e ngā umanga mahi i runga i te reira.

whakarato hoki te ariā o te tuitui poutū mo te wehenga o whakaohooho waho ki e rua ngā kāwai - kore-rautaki me te rautaki. whakaritea Nonstrategic i nga āhuatanga o nga ahumahi e kore e e tika ti'aturi i runga i te mahi o te kamupene rānei. I te wa ano, i te mau tumu rautaki ko nga āhuatanga o te hanganga mākete me taea te ngā rite ki te hua o te mahi o nga whakahaere.

Whakatau āhuatanga kore-rautaki o te mākete - ko reira:

• kaha me te waiwai;
• öhanga o te unahi ;
• te kukū o kaihoko me kaihoko, whakapumautia i te kau;
• elasticity o tono;
• tohu o te whanaketanga o te hanganga;
• whakataetae ke;
• tauārai whakahaere;
• tikanga ōhanga whānui;
• utu hoko.

Ki te kōrero tatou e pā ana ki te mahi tino nui mākete rautaki, ka konei kua whakaurua kua reira:

• utu me te tahi atu mau huru o te whakahäwea;
• te āhua me te tohu o te tuitui;
• mahi lelei mo o kamupene;
• te aroaro o whakataetae pea;
• mahi e kamupene ki te whakawhāiti i te urunga ki te mākete.

akiaki ā-Ko tetahi painga pea, me te tūturu e te kamupene e tango i muri i te whakamahi i tetahi momo o te kōmitimiti. hua pāwhaitua ā-i ka Oao "Gazprom" me ētahi atu whakahaere ki te hanganga taua taea e te hua o te ngā whai hua o te maha ngā mema o te rōpū, me te kupu e taea te whakahuatia i roto i te whānuitanga o ngā rerekētanga mākete hanganga e te hunga pai ki te whakahaere.

Huapai me turai

Te ōhanga Russian, wā nei e whakahaere nui pērā i OJSC "Rosneft" me etahi atu, e āhuatanga e te hehema ki kōmitimiti poutū, i roto i te meka ko tetahi o nga puka tino tautohetia. Poutū integrated kamupene e kore anake nga painga katoa me ngā huakore o hinonga nui, engari i to ratou ake ture o te whanaketanga ano hoki.

Nā ki te huinga pakihi ( "Lukoil", me ētahi atu) Kei te whakaratohia e te taumata tino rerekē o te mana mō te ahei te whakamahi o te whānui o ngā kōwhiringa mo te ruruku o ngā ngākau nuitanga, ngā mahi, me manawa o te whakahaere o te whai wāhi ngā i roto i te rōpū momo, ko te kupu te whakatuwhera ake opuaraa tūturu mō te tōtika hua production kaha.

I roto i ngā, riro te reira taea ki te whakawhitia rerekē mōhiohio rautaki, me te whakataki o innovations i tetahi o nga wahi iku arata'i ki te hua pai mō te hanganga katoa rite te katoa.

kōmitimiti poutū, whakamahia nei e "Lukoil" kamupene, me ētahi atu āwangawanga, arata'i ki te meka e tīmata te kamupene nui iti ti'aturi i runga i Distributors kaituku ranei. Ko te tino hāngai i roto i ngā mākete hihiri, te wahi i reira he he maha nui o kaihoko me kaihoko, me te he tarepa o etahi rauemi te hiahia mo te tipu tamau o te rangatiratanga o te whakahaere i tona taiao o waho.

He huarahi ki te whakatutuki i tiaki ki arbitrariness i runga i te wahi o kaituku, pērā i te hua i roto i tuatapaparaa, te whakamahi o ngā hua whakakapi, mahi ki te papatipu o te ngā hoa me etahi atu enei, e kore te mea te reira tonu taea ki te ingoa utu kore anake whai hua, engari ano te tikanga tūturu i roto i ngā o te whakatinanatanga. Kei te maha Various kamupene kahore e i integrated ki te kaiwhakarato o nga āhuatanga e tika ana o te production fehangahangai ki te hiahia ki te aukati i te mahi wa e nui tono supply taua āhuatanga ranei kaiwhakarato hiahia ki te huri i te ngā o te kirimana. I roto i tenei whakaaro, rōpū nui, tae atu te Open Society "Gazprom", mā te whakamahi i te hanganga o te kōmitimiti poutū.

I tua atu, i te whakatamarikitanga o kamupene rongoā hokohoko e kore i mua i ngātahi a kahore he hiahia i roto i te whakatinanatanga o ngā hua he tetahi hinonga, ka hanga tonu etahi mōrea o overstocking me mātātoa whakamahia underutilization o hanga raukaha, hua i roto i te production faifai noa riro iu.

feohi Poutū o ngā rōpū e whakamahi o "Rosneft" me ētahi atu kamupene, ka taea te whakamahi o kaupapa nui atu whai hua o te whakahaere hokohoko kāinga, me te ki te whakarite te whakahaere tino pai o te rārangi, reira tino hinga te raruraru hoko i roto i te mekameka hangarau. rerekē haere Rapid o moni, ko te ki te whakaiti i tono mō taurewa e hiahiatia ana ki te kapi mahi whakapaipai, me te āwhina ki te whakatutuki i penapena i runga i utua te moni te.

He aha e nga tūponotanga?

Ina whakaritea ki ngā hononga mākete paerewa e kua hanga e i waenganui i hoa motuhake, te ariā o te kōmitimiti poutū whakarato mo te whakaiti o utu tauwhitinga, e pā ana ki te kamupene mākete ruruku kore anake, engari ano hoki ki te mōrea o te aua wāhi me raraunga hangarite, me te etahi pū rawa.

Ko te mōrea o te whanonga kapo i te ngā counterparties puta i roto i te akoranga o te hanga, no te nei kahore he whakamāramatanga mārama o te tono i mua nei, ka kore e taea e koe i mua i roto i te tukanga o te tā ake te kirimana whakarato mo tetahi huringa kino i roto i te taiao ōhanga roto, o waho ranei.

rawa motuhake

rawa motuhake Ko te hua o haumi motuhake: e kore e taea e te tahuri taua rawa mo te whakaaro o te whakamahi atu mo tetahi atu whakaaro e tetahi atu kaiwhakamahi ranei, i waho meinga parekura i roto i te hanga raukaha. whai wāhi ratou aroaro ki te putanga o rua-ara ti'aturiraa, e arata'i ki etahi fifi o whanaunga kirimana. Ko te kupu he mea e tika ana ki te mahino tika, e kia kia te pū o te rawa e rave rahi puka, tae atu rite te taketake e taea te wehewehe āhuatanga rerekē o te wāhi, whakapaipai tangata, āhuatanga hangarau me te haumi ngā.

Ko te pau o tenei hanganga

Pū o te wāhi whakatika ina te kaihoko o ngā āhuatanga ngā o te whakaputa me tona kaiwhakarato kei feunga tata ki tahi i te tahi, reira tino whakaiti i te utu e hiahiatia ana mō te rokiroki me te transportation, rite ki te hua arata'i te reira ki te immobility tino o rawa. I roto i te tino whakaiti utu transportation, me te hoki faaore te hiahia mō te whakawera atu o te maitai hei tauira, te ahumahi maitai, i reira tuitui o ngā rewa, me te awhiowhio. Waihoki, ko te whakanohonga o ngā tipu te mana i roto i te takiwā tonu o te pae keri waro tino whakanuia ana te ōhanga o te hinonga i runga i ngā utu transportation.

Pū ngā āhuatanga hangarau faaite ake i roto i te take, ina kua haumi kotahi e rave rahi e aore rōpū tauwhitinga i roto i rawa sino he rerekē ngā āhuatanga hangarau me te hanganga. Te mutunga iho, no te mea o taua haumi tino heke te taea o te whakamahi o ngā rauemi rauemi kē.

Ko te pū o te whakapaipai tangata ko te hua o te haumi i roto i te whanaketanga hohe kaimahi. Hei tauira, te whakahaere o te kamupene poutū integrated kia whakarato pau auau whakangungu o te ahumahi, ngā pūkenga kapa me te māramatanga o ngā hangarau hou.

E hanga haumi Target ki te kaiwhakarato ki te kite ia he anga tūturu e ka whakatinanahia te nui nui o ngā hua kia motuhake ki te kiritaki. I roto i te take o te whakamutunga i mua o te kirimana, aua, ka noho i te kaiwhakarato kaha production kāore.

tūponotanga taea

Ko te mahi o te kamupene e hua whakamahi i te akoranga o te mahi ranei, nga mea katoa o rawa, e rere ke etahi tūponotanga e pā ana ki te whakatinanatanga o ngā hua motuhake, engari te mea taua tūponotanga, e kua meinga e te papû ore i roto i te supply o ngā hua, me te te kore o tetahi pea o re-profiling kaha production i roto i te tikanga e taea te whakamahi e ratou i roto i te tahi mau whakamahi kē.

Ahakoa, ki te tūponotanga tino ngaro o te mōhiohio hangarite me te papû ore, e te āhuatanga e ka heke utu hoko, e tika ana ki te ruruku o te mākete kamupene poutū integrated i roto i Russia me ētahi atu whenua whakawhanakehia. I roto i tetahi mākete whakataetae, te kaihoko o ngā āhuatanga ngā o te hanga, me te kaihoko whai ki te noho i te rota o te moni ki te kitea tetahi ki tetahi, me te mutunga o muri, me te mana i runga i te mahia o te maha o ngā kirimana e pā ana. I muri, tahuri te kaihoko o etahi āhuatanga o te hanga ki te kaihoko o te hua whakamutunga, a inaianei he reira kua tika ana ki te tohatoha moni mo tona whakatinanatanga. Ki te whakaaro tatou ki te kamupene ngā, rite mahi nga kamupene hinu poutū integrated, me te tini ke atu, te mutunga noho anake whakawhitinga e pā ana ki te rapu me te aroturuki o te kirimana ki te hoko o te hua whakamutunga.

hua taea

I muri i te kupu whakataki o te kōmitimiti poutū hoki tino whakaiti i te tapeke utu o te hua whakamutunga, rite te whakaiti reira nga utu o te wawao āhuatanga mā te whakatutuki i te raruraru e pā ana ki te marzhinalizatsiey rua pera-ka karanga me te moni rua. Utu penapena, e rerekē hoko o te penehīni me ētahi atu hua i roto i te puka o te kōmitimiti poutū taea te kamupene ki te tino whakawhānui tona ahua ake o te aroaro i roto i te mākete. Tuatahi o te katoa, ka taea e te whakatutuki i te reira utu raro hoki ratou ake hua, a ka ahu hua teitei i te utu mākete kua whakapumautia. Ko Ko te aha te "Rosneft" (te tamaa) me ētahi atu hanganga ōrite e āhuatanga e te mana mākete nui i roto i te rite ki taua i pai kia ratou rerekē, engari e hāngai ana i runga i tona wahi i roto i tenei mākete.

Hua mō ngā kamupene

Whakataetae uru ki ngā mākete rerekē o te hua takawaenga he iti e tika ana ki te meka i he reira e taea ranei reira he tikanga kino mo te mutunga o kirimana ki kamupene e kua ngā ki te hanganga integrated. I roto i te mākete te hopea "Rosneft" hua (te tamaa) me ētahi atu hanganga e whakamahi kōmitimiti poutū, āhuatanga e painga maha, e kua meinga e te aroaro o te otinga motuhake ki te raruraru o "mea pumau rua", whakaiti utu tauwhitinga me maha atu āhuatanga. whakanui i ngā utu iti te tūranga whakataetae o te whakahaere, a i roto i te whakarara whakaara ano tauārai ki te urunga i roto i tenei ahumahi mo tetahi kamupene hou.

I tua atu, āhuatanga motuhake o te kōmitimiti poutū taea ki te whakakotahi i te taumata makona iti o kukū o te hua whakamutunga i runga i te mākete ki te tohu tika tiketike o tauihaa kaha me, no reira, te whakaiti i te pēhanga o te ngā mana whakaü i antitrust.

Huakore mo te mākete

I roto i te hononga ki tenei e taea e tatou te mea e te mau hopearaa e tura'ii te kōmitimiti poutū, e konatunatua. Ka rite ki ai he tauira e tangohia e te kamupene taua "Rosneft", i runga i te ringa kotahi, tautuhi te au whakararo i roto i ngā utu production me i konei utu, engari ki runga ki te tahi atu - he mana mākete nui, me te whakanuia ana te monopolization.