Methods o tātari rautaki o kamupene hou, me o ratou uara

kamupene Western nui ko te tauira o te āhua o tika pānga kamupene hokohoko mātau te angitu o te roha o mākete mō taonga me ngā ratonga hangaia, me te te whänui o te hanga i roto i te hui o te akiaki ia taua. Methods o tātari rautaki i roto i te kamupene taua i roto i te whakamahi tonu, mai i te whakawhetai ki a ratou, te hinonga pakihi e taea tautika aromatawai i te mākete ngā hua investigational me te momonatanga o ngā hua motuhake. I roto i te tua ko reira taea ki te tātari i te mahi o whakataetae, me te kitea i te rāngai mākete hou i roto i te mea e taea ki te whakauru ratou hua.

tātari rautaki ko ha konga mahu'inga o whakamahere, mahi rite te mea o te whakahaere rautaki, ki reira ka taea e te arotake tautika koe nga mahi o te kamupene, me ki te tāutu i te hunga wāhi i roto i te mea reira tino pai ki te haumi moni. Methods o tātari rautaki i hanga i roto i te 70 wawe, tohu te timatanga o te wā hou o te mahi kei te hāngai kē ki runga ki te rapu hoki, me te tāutu i nga hiahia o te taupori, āta te faaru'eraa i te mau parau tumu o te supply ao o taonga me ngā ratonga. Na roto i taua wa, i kukū rawa etahi wāhanga o te mākete me te taonga me ngā ratonga, i ētahi atu, i runga i te anga ke, ite he kaimahi whakapeka. I tua atu, hoki rau tohu o tere te ahunga whakamua, me te whakataki o te hangarau rorohiko, i hiahiatia te hanganga o ngā huarahi hou ki te mahi, a ki te tāutu i ngā huarahi hou ki te whakatairanga i tō ratonga.

tātari rautaki o te kamupene ngā tahumaero maha, te nui te nuinga o nei ko te whai ake:

1. Ko te pere o tupu, e whakatau i te hōkai me te taumata o te mahi o te hanga i mua nei. Ko te wāhanga matua o tenei aratohu ko ki te whakawhānui i te mākete, me te hanga i te whānuitanga hou o ngā hua. Methods o tātari rautaki ngā mahere-kopu, tito nei o te āhuatanga e whai ake nei:

- kătahi mākete (hua hou, utu iti, whakatairanga, whakataetae absorption, me te pera i runga i);

- te rapu mo te hou wāhanga mākete ;

- te hanga o ngā hua hou , me ngā ratonga;

- whänui o te hanga (te whanaketanga o ngā hua hou, me te te horapa o te mahi ohaoha ki ngā wāhi hou.).

2. Painga Competitive - ko te pere tino nui o te tātari rautaki, e ngā te tātari o whakataetae ngā me te pūmanawa, me te tāutu i ō rātou kaha, me mau paruparu. I roto i tenei whakaaro, i hanga te maro he tātaritanga tupato o nga painga e taea te whakamahi i te umanga ki te whakatutuki i ō rātou whāinga me ngā whāinga. tikanga whakamahere rautaki tika ngā whakaiti utu, urunga wawe ki te mākete, kia rite ki te pai kia rite ki te pārōnaki o taonga me ngā ratonga. Hei kawe i tenei mahi, kei te whakawhanake i te tari hokohoko o te kamupene i te rautaki ānini, te whakaōkawa i te reira rite te mahere wā roa-ki te rärangi o te rā motuhake o te ngā ngā.

kia haapapu te reira e kore he pai bet anake i runga i te whanaketanga o ngā hua hou, mai i te tūnga ārahi o te kamupene me te ma'imi hohoro haaparuparu me tamata kamupene whakataetae ki te tārua tonu te hua, me te hua ona analogs, hohoro saturating puta ake i roto i tenei hiahia o te taupori.

3. pānga Synergy 2 + 2 = 5 ranei. Rawa ngā āhuatanga kua e kua kite e te marketers mo etahi wa tino. takoto Ko tōna ngako i roto i te meka e rite ki te hua o te whakamahi tahi o ngā rauemi mahi i roto i tona moni nui te auau e taea te tutuki e ia o ratou takitahi. I roto i te mau parau atu, rite ki te hua o te ngā o maha o ngā āhuatanga whakaputa i te hua whānui nui haere te e rave rahi taime. Heoi, kia tango i te reira ki pūkete ko te meka e taea he kohinga kaha e pai kore anake engari kino ano hoki. e waiho He tauira he āhuatanga i reira te tomo i te kamupene te ahumahi ahumahi tino whakataetae, he iti wheako i roto i tenei rohe.

4. täwariwari i roto i te whakatinanatanga o te mahere rautaki, i te mea he whakaaro nui i roto i te mahi o tenei ra. I teie mahana, Kei te whakaurua na tere hangarau mōhiohio ki te ao o te mahi e mo te angitu o tetahi kamupene e hiahia ana koe wa ki te whakarite rātou whāinga me ngā whāinga, me te mau mai i roto i te kāwai o ariki nui te nuinga o ratou.

I tua atu ki te tikanga kia whakanui hoki nga momo o tātari rautaki, e taea kohikohi tino tino te mōhiohio e tika ana katoa e pā ana ki te hua, ratonga, tono, supply, kiritaki, whakataetae, me te pera i runga i.

Na, nga momo matua o te tātari rautaki ngā te whai ake:

1. tātari STEP (ranei riha-tātari). He he rapu mō ngā mōhiohio e pā ana ki te taiao, e taea te kite koe i te pānga i te reira i te whakamutunga whakatairanga o taonga me ngā ratonga. Here, he ngohengohe ki te taiao pāpori, ōhanga, tōrangapū me te hangarau i roto i te whenua, te wahi e whakaritea ai ki te whakauru i te whānuitanga hou o ngā hua te tātari.
2. tātari whakataetae.
3. Analysis o te ahurea whakahaere.
4. Analysis o te rautaki o nāianei.
5. Analysis o te kōpaki pakihi.

I roto i te mutunga, kotahi ano ahau e hiahia ana ki te haapapu e te mātau anake rautaki hokohoko taea ki a koe te whakatutuki angitu i roto i te whakatairanga o taonga me ngā ratonga i roto i te mākete ōhanga, mai i tapaea e whiriwhiria tika reira huarahi ko te kī ki te angitu, me ngā tikanga o te tātari rautaki e whai wāhi nui i konei.