Mahi, Whakahaere mahi
Ko wai te mea he marketer? whakaahuatanga hokohoko. marketer whakarāpopototanga
Kua miharo ake koe, he aha te mea te taonga hoko hokohoko parau tumu no te iti? Pea replenishes ratou Whārangi katoa i fokotu'u e te kaiwhakanao, te tiki e ratou ake nga taonga rite ki to koutou reka anake ranei? No! I mua ka nga whata taonga kia whakakiia tetahi ara tetahi hua ranei, whakahaere he rangahau hokohoko nui. Tona whāinga - ki te ako i te tono ngā i roto i te mākete kiritaki. Ki te he hiahia i roto i te whakanui ake i te rōrahi o hoko te kamupene, e kore e waiho e taea ki te mahi i waho o te mātanga pēnei, rite te marketer, e fakahoko rite rangahau.
mahi taketake
I runga i te pātai o nei te marketer, e kore e te whakahoki ta'e tīariari. Ko te take i kia rerekē te mahi o te mātanga i roto i kamupene rerekē fakamatelie. Hei tauira, ka unuhia e tetahi u atu whakarongo ki te whakahaere pānui tona hua, me te tahi atu hāngai ana ki te rangahau o whakataetae me kiritaki.
I roto i tenei whakaaro, poto whakahoki te pātai o nei ko te marketer, e kore e taea. Ko Ko te tūranga rawa kawenga tenei. I roto i te whānui, i te mahi o tenei tohunga e ki te whakarite mahi ikeiketanga o ka whakapiki ake i te pānga o tona mahi. I roto i tenei take, kia tono ai te matatini katoa o ngā mahi hokohoko.
kawenga matua
Me ki te mahi i marketers:
- aromatawai o kaha mākete;
- tātaritanga o te ahumahi;
- matapae tono;
- tātaritanga whakatairite;
- te whakawhanake rautaki hokohoko.
Ka rite ki a koutou e taea te kite, ko te tino whānui te mau ohipa o te mātanga. Anake, me te rōrahi o te mahi ki te akakoromaki rawa raruraru. I roto i tenei whakaaro, hinonga nui he tari katoa ki te whakatairanga i te hua. i reira ko te tūranga o "kaiwhakahaere-marketing" i roto i te maro iti. Ko te kaimahi i roto i te whakarara me ratou kawenga matua hoko pukumahi me kiritaki te kimi.
mātanga angitu e te 'amanaki o tupu mahi. Neke atu i te wa, kia whakarite ai i te Kaiwhakahaere o te Marketing, me te Kaiwhakahaere Commercial.
mōhiotanga e hiahiatia ana
Ko wai te mea he marketer? Tenei, runga ake katoa, he mohio e he pūtake ariā pai. Kotahi kore e nei tino nona matauranga o te mau parau tumu hokohoko, e kore e taea ki te kawe i roto i rangahau, me te ki te whakawhanake i te ariā tika o te whakatairanga. Hoki te pou taua anake te mātauranga motuhake teitei Me mohio o hinengaro, pāpori me te anga ture.
marketing pai, i roto i te tahi atu mea e takoto ki te whai i te tātari, me i te taua wa whakaaro auaha. E tika ana kia ngāwari ki te whakatū i ngā hoapā ki te iwi rerekē, ki te kia whakahoahoa, ki te whai pūmautanga aronganui me te hautoa.
Me marketers ki hei kaiwhakamahi PC māia, engari e mohio ana ano hoki te mōkihi taketake, e ngā hōtaka tari, me te motuhake. Hei rangatira i tēnei rōrahi ka e mohio ana kaha pāngarau. Kaua e kino ia ia, me te mohio o nga taketake o te hōtaka.
Tata ki te marketers katoa hoatu mua titauraa mō te mōhiotanga whakahauanga o reo ke. He nui rawa tenei ki te kei te mahi i te kamupene i runga i te hokohoko o te ao.
marketer Ipurangi
Kei te ako ētahi tohunga nga mākete me wāhi i roto i te whakatairanga pānuitanga i runga i te Ipurangi. E rerekē huaina ratou he iti. Tenei marketers ipurangi. I tua atu ki te katoa o te runga ake, ko ratou kawenga ki:
- kukume manuhiri ki te pae i te kaporeihana;
- te whanaketanga o ngā kaupapa Internet-.
Ka rite ki te hua o te moni nui o haumi pūtea i roto i te Tukutuku Ao Whānui kia whakarite. marketing Internet - he mātanga, e nona te taketake e kore anake o hokohoko. Me whai ia matauranga i roto i te mara o hangarau whatunga, me te hoahoa tukutuku, me te whai i nga pūkenga mahi ki te taea nohopuku nui ki te kitea te mōhiohio tika i roto i te Tukutuku Ao Whānui.
marketing Ipurangi - Kei te pai te mātanga e pā ana ki te waihanga o whakapakoko pānuitanga me ngā tuhinga matau i roto i te hiko utu hangarau me te taea ki te kōrero ki te kiritaki. Ka rite ki a koutou e taea te kite, titau tenei tūranga ki nui. marketing Ipurangi he mahi pakeke ki te kohikohi i te mōhiohio e tika ana, e i roto i te heke mai, ko te mea e tika ana ki te systematize me te tātari. Next, i runga i te pūtake o te mātanga raraunga whakawhanakehia he rautaki motuhake mō te whakatairanga i te hua.
kaitātari marketer
Ko te whakaaro o tenei ngaio ko ki te tātari i te hanganga mākete, matakite tono me te aromatawai o te taea o whakatairanga o ngā hua inihua hou. Me kia matatau i roto i te katoa o nga taputapu o te hokohoko marketer kaitātari. Tenei ka tukua te kamupene ki te whakawhanake tonu, me te mahi pai.
He aha ngā kawenga i roto i te tātaritanga hokohoko? Tenei rārangi ngā:
- ngā rōpū arotahi rangahau Field;
- aroturuki o te mākete, te wahi i reira he whakataetae;
- Ako o manakohanga kiritaki;
- Hanganga o te kaupapa here te hiatonga;
- haaputuraa o pūrongo, me ētahi atu
Marketer uru i roto i te āhua o te kamupene nui, kua mahi hoki i roto i te rangahau o te mākete rohe. Ko te mātanga e he taea ki te whakaputa whakaaro, rapu mō ngā mōhiohio, te whakahaere ngā kaupapa me te iwi tenei.
I te kau, ko te tikanga o te hokohoko maramarama i roto i te rārangi tino matatau me te whaimana. Na reira kahore he mea maere i roto i te meka e nga kaitono mo te tūranga te kaituku mahi tuu titauraa teitei. Ka rite ki te tikanga, whakamatauria te kaitono te mo te matauranga o te pāpori me te ohaoha, ture me te tatauranga, ture o nāianei, me te hītori o te whanaketanga o te hanga, me te hokohoko.
Ko te kaitono mo te tūranga o te kaitātari hokohoko ki kia whakahoahoa, ki te hei whakaaro tātari, me te hanganga, feinga tonu ki te whakapai ake ia ratou a whai mahara pai, whakahaere me ngā pūkenga tātari.
tono
Na ko reira uaua ki te kitea he kamupene i roto i te āhua e reira e kia kore marketer pou. Ko te painga matua o tenei tikanga, engari he rongonui nui ko te meka e te tino utua ai. I te tīmatanga o tona mahi, ano kahore wheako o paetahi kura nui kua he moni o toru tekau mano moni. I muri i tona utu tupu ki e rima tekau ono tekau ranei mano moni i te marama. Otiia e kore e ko te rohe tenei nui. Heoi, kia whanau ai i roto i te ngakau e te umanga tere mahi ngā kaimahi tahuri tika, me te pakeke e mahi.
Ko te kōwhiringa o hoko te tikanga e taea pā tona tono e kore hokohoko kamupene anake. Me nga ratonga o te mātanga me ngā umanga haapa'o motuhake.
Hea ki te haere ki te ako?
Na, e mohio ana koe kua e te marketer, a kua ngaro taua ki te whiwhi i tenei motuhake. Ko te pūkenga o te tikanga pai te rangatira te iwi e kua riro teitei oraraa totiare ranei mātauranga ōhanga. I tua atu, i roto i ngä whare wänanga maha kua kē whakaurua he akoranga taua o ngā ākonga whakangungu rite "Marketing". E wātea ana i roto i te tata whare wānanga katoa i roto i te whenua enei whäiti. Heoi, marketers i Moscow, rite ki te tikanga, he iwi e kua puta i te Moscow State Institute o Relations International, National Research Institute "Higher School o Economics" ranei te Institute o Whakahaere Pakihi o te Russian Academy o National Economy me Whakahaere Public raro i te peresideni o te Russian Federation enei. E whakarārangitia ēnei whare wānanga i roto i te whakapaipai rawa kaitukumahi. I mua i te tangata e kua he pōkairua o te institution, te tatau whakatuwhera umanga consulting tino whaimana e faaaravihi i hokohoko.
Me pēhea te ki te hanga i tētahi anō, me te kitea i te mahi?
I roto i te tikanga ki te tango i tētahi kamupene ngā i roto i to koutou rohe i whiriwhiri, ka hiahia koe ki te tuhituhi i te anō. Marketer i roto i te āhua ka tangohia tetahi anake nei i te mātauranga me te āhuatanga whaiaro ka whakatata te kaitukumahi. ka hiahia te reira ki te tango ki te pūkete, ka tuhi ake tona haurongo.
Tuatahi o te katoa, whakaatu koutou ake mōhiotanga e pā ana ki te kamupene i roto i nei e tuku koe i te anō. Tenei ka whakaahua koutou pūkenga ngaio. Arotahi ki runga i to koutou wheako me te matauranga. taea tenei te kaituku mahi kia kite e matau koutou pehea a ki te whakatau i te reira ngā tūmanako. Te whakaahua koutou whakatutukitanga i roto i ngā mahi o mua. Kaua e huna tetahi mōhiohio.
Next, o te akoranga, te mātauranga. Tohu kore anake te taketake engari ano hoki atu. pono ka waiho mātauranga motuhake ki te painga o koutou.
Kia whai whakaaro ngā ki ngā kaupapa e whakarato mōhiohio atu. Here ti'a ia tatou ia whakahua i te matauranga o tetahi atu ranei reo ke, pei raihana (ki te tetahi), matatau i roto i ngā hōtaka rorohiko. Ki te whai koe i te rauaruhe, he utu te whakahua i roto i te whakarāpopototanga hoki reira. Marketer nei te ora hihiritanga i roto i tetahi ara e pā ana ki te ahurea rangatōpū whakaaro he vata hohoro ka tango i te mahi ranei.
Next, E koe ki te haere tetahi e rua ranei uiuinga. I roto i te aroaro o te tokomaha nui o ngā kaitono mo te tūranga e taea te tirohia i runga i te ātete te ahotea. Ka tango i te tokotoko o te kamupene te nuinga whāinga-haamo'eraa ia, unchained me rite-ki-kaha mahi.
I roto i te taahiraa i muri ki te whakamātau me te uiuiraa whakamutunga. Ko reira i tenei wāhi, me te reira ko te kōwhiringa o te pai o te pai.
Te paturaa i te mahi
I te irava haumaru o ngā wāhanga katoa o te uiuiraa kitea koe koe i runga i te tūranga tīmata o te tikanga. Raukura kahore wheako mahi, tango i te tūranga o "marketing kaiāwhina." E koe ki te mahi i ngā mahi iti me te waha i te puai o te mahi ngā.
Ko te wāhanga i muri mai o te mahi ko te tūnga o te marketer. faarahi tenei te utu o to koutou mahi. I roto i tenei tūranga, kia faaite i auaha ratou. Ka āwhina i tenei hanga i te turanga mo te tupu ngaio atu.
Ko te taahiraa nui tuatahi i roto i te umanga e mahi rite Tumuaki o Marketing Tari. Ko reira te hopoi'a o te mātanga, ko te ki te whakahaere i katoa te tokotoko o ngā tohunga, me te whai mana ki runga i to ratou mahi. Heoi, e kore ko te rohe tenei. He maha ngā kamupene whakarite marketers tino tohu CFOs whakahere ratou te tūranga o te kaiwhakahaere matua ranei.
te whiriwhiri tika
Mahi hokohoko ko tetahi o te whaihua te nuinga. Mā te tīpako i te reira, whiwhi koe i te rota o ngā āhuatanga ki te whakahaere i runga i mahi ohie, me te i roto i ngā tūranga whakahaere kamupene.
He painga nui o tenei tikanga ko te hiahia hoki te maha nui o ngā pūkenga, ngā āheinga, me te matauranga. Tenei ka tukua, ki te hiahiatia, ki te kitea ratou i roto i te maha o te tahi atu tino.
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