Te ahumahi petipeti: hanganga me opuaraa. ahumahi petipeti Market

Kei te ahumahi petipeti nui huringa i runga i te 5-10 tau whakamutunga. tupu tenei no te mea te tini o ngā āhuatanga o te kore he mama. Ka tenei e lāulea i roto i te tuhinga.

ngā ia

E ai ki ārahi kaitätari, te mākete, ko te mamae te ahumahi petipeti huringa. Revenue i petipeti tekau o pirioni o US tāra. A, no te rerekē tenei mōhiohio, i runga i nga puna o te mōhiohio. Ko reira mārama e riro te wahi rahi o te mākete te ataata. riro kēmu Social iti whakarongo.

Heoi, e tika ana ki taupori me te tau onäianei i roto i ngā kaitākaro o whenua rerekē tūmanakohia e ki peka ke i roto i te rongonui o kēmu ataata, me te tohu o te tono mō ngā tamahanahana petipeti.

Kei te whakapono te reira e gamers e hiahia tākaro ataata tuku iho i runga i pāpāho kōpae, he iwi 15 ki te 40 tau te pakeke. A ki te tango i hoki ki te pūkete te neke o ngā kaupapa matua ōhanga i roto i te whānui. I roto i te mau parau te tahi atu, e kore katoa e te whai wāhi ki te hoko i te rorohiko kaha e tutuki te whakaritenga o te kēmu hou (rite "te Witcher 3" Mass Pānga ranei: Andromeda), na āta hünuku te toenga ki ngā kēmu pāpori, e kua uru i roto i whatunga pāpori. Kei te hoatu No hiahia ki te tono pūkoro i runga i Android iOS ranei. Ko e tino rerekē i te hunga tuku iho enei kēmu.

Fakatatau ki ai, kua kite te ahumahi petipeti he heke āta o te moni i tākaro ataata, me te hua o taua tono pūkoro. Ki te ki nga ngā kēmu ataata kawea pūtea anake e tika ana ki te whakatinanatanga o te ngā o hoko (kahore mea ahakoa kei te korero tatou e pā ana ki ngā toa rawa sino ranei o taatou i te tikanga o tüäpapa hiko), te tākaro ataata i te ihirangi monetized, e whai wāhi ana ki te tupu ake hihiri o te whakapaipai.

tātaritanga

Te ahumahi kēmu hou ko te nui ake atu i te waiata. Whakatauritea enei ko reira taea anake ki te ahumahi kiriata, me te pouaka whakaata. Heoi, e tika ana ki ngā huringa i roto i te tono mo te kēmu kua whakawhanakehia maha hangarau tātari kaupapa. Tenei, o te akoranga, e korero e pā ana ki ngā kēmu pāpori, me te ipurangi, e whakaputa he tirohanga atu hihiri o te āhuatanga moni monetization taipitopito o te kaupapa. I roto i te take ki te tākaro ataata tikanga, kia waiho i raro i te tātari ki te rōrahi o hoko.

Ko te tūemi ki te kia karapa:

• Dầu ko Mau - te maha o ngā kaiwhakamahi ia ra, me te marama, aua;
• ōwehenga tetahi tohu ki tetahi: Dầu / mau;
• te tohu o te whai wāhi - whakaata te nui o te wā e Ahatia he kaitākaro i roto i te kaupapa;
• K take - e whakaata ana te maha toharite o ngā kaitākaro i te tupu o te kēmu; te tahi mea rite te "tohu o te haurangi" i roto i te ao kēmu;
• ARPU - nui toharite o te moni ki te hoko i te tangata i roto i te kēmu;
• LTV - te uara o te kaitākaro ngā, i runga i te katoa o te pūtea haumi i roto i te kaupapa kēmu rānei, ki te kukume hoa o hononga tuku, whai wāhi i roto i te ora o te kaupapa (mahi, whakataetae, hui), me te te mahi ko te kēmu mo te whakaaro o pānui te kaupapa.

monetization

iti te te heke mai o te petipeti ki te ako o ngā tauira o te whanonga o ngā kaitākaro o te kaupapa motuhake, ki te ako o ratou whai wāhi, me te te hehema pāwhiri i runga i pānuitanga i roto i-kēmu ranei tīwhiri ki te whakahaere i te whanaketanga o te rehe kaupapa.

I runga i te pūtake o te wāhanga raraunga o te tauira pakihi:

1. Revenue tika ki te kaitākaro utu ohaurunga. Ko, mo te tika ki te oaoa i te tukanga kēmu ki te utu i te utu. He tauira ko te welder i runga i iOS.
2. kēmu noa i homai ranei. Ko, kei te haumi kiritaki moni tūturu ki te hoko taonga i roto i te kēmu, whai wāhi ki te whakaōritenga, whakaora i roto i te whawhai me te gameplay maitai atu. Te nuinga i taua kēmu. Hanga e "tūturu" Ko te "tīkiti ki te Rōpū nui." Me anake ngā ki te ū ki te toenga i ahuareka ai i waenganui i Donati me kaitākaro noa. I roto i te kaupapa i reira i reira he he tawha unbridgeable, ki te iwi roa roa i waenganui i te rōpū e rua.
3. Monetization i roto i te puka o roto-game pānuitanga. Here, rawa, he kuware katoa: ka whakapuakina tetahi hui, whakaatu te mata he kara. He tauira ko te "Mystery Whare", tohaina i roto i te whatunga pāpori "VKontakte".

Kiki ana te mākete te kamupene petipeti whakahere putanga ka taea o te tauira pakihi mo te whanaketanga o ngā kaupapa kēmu. I tua atu i tikanga pānuitanga waho ki te kukume gamers hou.

Kia tākaro a te whakawhanake i te ahumahi rorohiko i amuamu rohe, engari ko tonu te hōkai o te tātaritanga petipeti i roto i tona tamarikitanga. E kore e tino whakatinana te takawhīwhiwhi katoa o mea taunga ki te hiahia o ia kēmu takitahi o te kiritaki ā-. e kore e te hangarau e hāngai ana i runga i te mau parau tumu o pātengi tūhonohono hangaia mō te pupuri exabytes o ngā mōhiohio, engari e kore e ara ake na taunga ki te mahi ki te rōrahi raraunga. he nui taua o ngā mōhiohio e whakaratohia ana e te maha o ngā mahi e kua whakamana e te kaitākaro.

hangarau NoSQL tika ki te whakatinana i te hangarau e he rerekē i te pātengi raraunga tuku iho.

Casino online

Tētahi atu āhuatanga o te ahumahi petipeti, e te tikanga maka ana moni ki roto ki te kēmu. E mea pinepine, no te mātakitaki TV whakaatu i runga i tetahi pae e taea rongo koe i te ad te Casino mariko muri - mīhini mokamoka, whakahere ki te tākaro mō te kore utu. Kei te korero tatou e pā ana ki "frispinah" - whakamātau kēmu Free ki tītaka te pahū, e kore e whakarato mo te ngana ngā tetahi whitiauau moni. Ki te riro koutou te whakakiia i te toenga i tetahi nui tetahi.

Ka rite ki te tikanga, ko tino iti te nui o "miro". Ngaahi Tefito'i Mo'oni me ngā pūhanga o te hanga i te tauira pakihi ko te rite i o tetahi "kaiwhanga tetahi-patu" i roto i te ora tūturu. Just i huaina i roto i te mooni rerekē - mīhini mokamoka. te tahi mea win Free onge i nei huri i te reira ki a ratou. Otiia, i te moni i taua rauemi he tino nui kē.

Te ahumahi petipeti i roto i Russia hei tauira, Mail.ru

Tenei kamupene hipokina i kore ko te Russian Federation te wahi whakamutunga i roto i te whanaketanga o tenei rängai mākete. Hei tauira, whai wāhi "meylovtsy" ki debunk te pūrākau e kēmu rorohiko ko te rota o te iwi aueue, a e kore e hinga ki raro i te paearu o "runaruna nui."

Ia tau, rangahau whakahaeretia e Mail.ru Group i te rohe o te wāhi petipeti, kitea kaitätari e te tau toharite o te Kangatari Russian - 27-29 tau. Ngā uaua hoki timata te kamupene i roto i te 2015, ka kua mahue te papatipu o te kaitākaro te wāhanga o tono petipeti pāpori (tupu kite i mua - e pā ana ki 20% whakaritea ki 2014 tau), engari whakaorangia te āhuatanga he maha o ngā putanga kēmu ipurangi: te kaupapa "Armata», Black koraha, SkyForge . Na e matau ana ano hoki te katoa te shooter rongonui ipurangi huaina Warface.

E ai ki ngā tatauranga mō te 2016, kēmu pūkoro i roto i te rongonui me te rōrahi o te moni tata rite ki te pāpori, kia rite ki te matenga o te studio IT-Territory Basil Maguryana.

tānga

e kore he whakangahau pāhekoheko te wahi anake o te hōkai o te ahumahi. Here no tonu tānga. makasini petipeti, hangaia ki te taupoki ana ngā geymerskogo ao ki te kōrero e pā ana ki te ngā pau ki te tuku o te kaupapa hou, ko te wāhi o tenei poi.

Ko te pāpāho tā pai-mohiotia i roto i Russia ko te moheni "petipeti", whakaputaina mai Mahuru 1997. Ko e tika ana ki te rakau ātaahua, pānui, me te ara o te whakaatu i te rauemi rongonui - te mea i roto i te reo ohie, mahinongofua whānui o pā o kēmu ataata ngā tuhituhi. Ko te tohanga o 180 000 kape.

E whakatapua makasini petipeti ki kēmu kore anake, engari ano hoki i roto i te rorohiko katoa: pūmārō, hōtaka, pātengi raraunga, te hangarau ipurangi me te pūmanawa. He tauira o te tānga taua ko te iti iti mohiotia "Hacker" moheni - tāngia i roto i te 1999, nui tohanga kua tawhiti tua atu i te kape 220,000.

Career i roto i ngā kēmu

Ko te moe o nga Kangatari te ite (wahi e i runga i te marama wairangi) - ki te mahi mo te kamupene e tautoko ana ratou kēmu tino. I roto i te parau tumu, e kore te mea te reira uaua. Tei anake i runga i te maha o ngā take: mātauranga, hinaaro ki te mahi me te whakawhanake i roto i tenei aronga, aroaro te kamupene o roto i te pa, me te mahi. O te akoranga, e korero matou e pā ana ki te tākaro online. mahi pea i roto i te ahumahi petipeti i raro.

Rorohiko. O te akoranga, korero te ingoa hoki ake. Whanaketanga o te kēmu - he rota o haora tuhi i te hōtuhi flowery whakahau whakatikatikanga o te waehere whati, me te (kino) keri i roto i te waehere o tētahi atu ki te tāutu i ngā hapa. kia taea ki te tuhituhi i roto i reo maha te kaihātepe. Mahi pūkenga, me te tino whai whakaaro mai. Otiia e kore e ko te ahumahi kēmu rawa nui te moni ki te tohatoha ona ā-IT-wae. No te mea, ki te hiahia i roto i te moni, he reira pai ki te haere ki te IT-raritet, nui atu i roto i te whanaketanga kēmu. ara ranei hoko hau.

Artist. Ko tētahi atu wāhi o te ahumahi. Ko reira he nui ake fifi atu i te kaihātepe. Ki te kore e te kāhua o te tātuhi kōrero ki te rangatōpū me petipeti, ka riro i te kaitono te whakakāhoretanga tere. Katoa e tika ana ki te meka i he uaua ki te whakaahua i rite te mea me aroaro whakaritenga ki te kaitono, ka hanga te mahi te.

Ki te kahore he kaha rite te kaihātepe me toi, engari ngā te mahi i roto i te ahumahi petipeti, ka taea e koe tamata tou ringa i te tūranga o te kaiwhakahaere hapori. Me waiho e koe maheni ki te kēmu, ki te whai wāhi i roto i te ora petipeti hapori, me te ki te kitea i roto i te kamupene tari kēmu.

Ki te waimarie, ka taea e koe tupu ki te kaihanga. Te hunga tupu te nuinga no te mea o te CM-s. He kuware, engari pakeke Ngā: hāngaitanga, kawenga me te tikanga noa. I te wa ano te kaihanga, me te he kaihoahoa kēmu, te tahi mea rite te Jack o ringarehe katoa: he hokohoko iti, he hapori iti, me te ki tua atu.

Mau te kaihoahoa kēmu. Ko te hunga pea ki te riro uaua atu e tika ana ki te maha o nga mau ohipa e kore e taea te whakaritea ki te mau "tangata i roto i te huarahi." Te tangata o te tikanga whakaaro nga rehe kēmu, simulates nga taumata katoa āhuahanga, te whakawhanake i te ara o te kaupapa i ngā rohe, e kore anake mahia whakaaro, e ka hanga etahi ahua o te kēmu. Ki te whai koe i te moni i roto i te tikanga, e tūtohu ana ki te tuatahi tamata koe i roto i te modmeykerstva. Ko te tino taonga te painga o taua ahumahi petipeti. He ara te rota o ngā pae mod te wahi e taea te tangata tamata ratou ringa (Portal 2, uouangatahá, RPG-kaihanga).

atu kōwhiringa

Ki te whakatinanahia kaupapa MMO, whakatika te hiahia i roto i taua tūranga rite kaiwhakahaere PR, tohunga hokohoko, tautoko ngā kaimahi, testers. Ia whāiti ona mahi. Ki te i te ata o kēmu ipurangi kotahi tari maha mahi e rave rahi mahi, ka riro te whanaketanga o te ahumahi petipeti kua puta he āhuatanga taua atu uaua.

kaiwhakahaere PR me marketers. He iwi mahino me tika e taea e te whakaora mōhiohio ki te interlocutor, ki anaanatae ia i roto i tetahi mea enei. I te uiuiraa te tikanga hoatu i te mahi whakamātautau: ki te whakahere i te maha o putanga taa ê roa o te tukanga pakihi e taea whakarato i te maha rawa o ngā kaiwhakamahi kua rēhitatia i roto i te kaupapa i te kamupene pūtea petipeti rawa iti.

ratonga Tautoko tautoko hangarau ranei. Ka rite ki te tikanga, titau te matauranga PC, etahi āhuatanga o te kamupene, i roto i nei i reira ko te hiahia ki te noho, me te āhuatanga o te ahumahi petipeti. I tua atu i te kaha ki te kawe i ngā mōhiohio ki te kiritaki. Nuinga o ngā wā, tenei tūranga tā taunekeneke ki kiritaki pakanga, no te mea ka te painga nui mātau me te kaha ki te hapai i te ahotea.

He iti e pā ana ki ngā kēmu tuihono

Ko te ahumahi petipeti - ko te pakihi tenei, kia rite ki te pikitia, tāpoi, me te waiata. Āhuatanga pērā i te whanaketanga o kēmu ataata matarohia i runga i CD-ROM, e kore e taea te whakaritea ki ipurangi, kēmu pāpori me tono pūkoro.

e kitea ana nga rerekētanga: te fakafiefia pāhekoheko i roto i te puka o te kēmu ipurangi e hāngai ana-pūtirotiro ngā whaowhia o ngā rauemi pūtea i runga i te wahi o te kaitākaro ki te whakapai ake i ngā taumata pūkenga, ara i runga i te tahi atu kaitākaro. e kore e taea e taua kēmu "haere i roto i". He tonu ratou, e kukume ana rapu horo'ai etahi wa i nga ra katoa mo te wahi o te mahi o ia rā. A rave rahi taime i tū i te wiki etahi whakataetae i roto i te kaitākaro (hapu) mo te tika ki te whai i te tetahi taonga.

Ka taea hoki e kēmu Video haere, kua hanga e ratou he pakiwaitara mārama (i roto i te rerekē ki te runga ake), me te kore e rapua e periodicity tino aroaro online.

E mea pinepine, e kore e te kaitākaro mahino e te matua hangaia te kaupapa ipurangi ki te whiwhi i te ngā ratou, e kore i roto i te tikanga e whakamarie iwi taea tākaro me te mahi i te mea e ratou e hiahia ana. Kore ki te matau i te taketake o te tauira pakihi arata'i ki pöuri ki ngā hei hau wewete i hurihia atu te kaupapa, a ka kati hohoro. Heoi, te hunga kahore i roto i te hohoro ki te korukoru. mai whakahōunga i tetahi i muri i tetahi, me te ngaro o te kaitākaro mō te wa roa arata'i ki te meka e riro ngoikore ake i ētahi atu i te huru. A, no te haere i te kino, kua, whakatau te tangata e hoki i roto i te kēmu katoa me ite e ngaro nui, e kore te mea rite kaha rite i mua i te huru. homai ano tenei ara ki whakaaro kino kua paheke e te kēmu. He tauira ko te RiotZone kaupapa Mail.ru Group i te kamupene i faahitihia.

Ki te kahore he matauranga o enei mea taketake, he reira pai ki te whakangungu ki te whakamahi i te kēmu ataata matarohia i runga i te PC i roto i te tikanga ki te whai i te wa pai.

Esports

Kei te ahurei kawea mai te heke mai o te ahumahi petipeti angitu ki te kamupene, ki te kitea tona motuhake i roto i te mākete ao. I roto i to tatou wa, kua haere kē gamers i te whakapakoko o te rīwai moenga angamaheni ki te āhua noho ngaahi fasí '. He tokomaha e whai wāhi i roto i whakataetae petipeti, whiwhi utu moni tūturu. Tauira o tenei - whakataetae Warface, Dota 2 ko Hearthstone.

Kua mutu Games rite taua ki te kia kite a rite tahi mea hauwarea. I roto i te mana'o i taua mua rite "kēmu whakaputa maniacs" ranei "tika maumauria wā." Kua whakawhanakehia Ahumahi ki te mahi tonu i-matau.

I tua atu, Russia ko te whenua tuatahi i reira i mohio he mea pērā i ī-hākinakina kua. ¶ Na i mua i roto i te 2001. A i roto i te 2017, tino takiuru te wā, ka tukuna ki te rēhita me ētahi atu hākinakina pērā i whutupaoro, haupoi poitūkohu ranei. Ko inaianei i runga i te rohe o te Russian Federation ai hoki hei whakataetae mō Esports. Ka taea e ara toa horo'ai te bit hāngai i roto i te ako.

E kore e taea e te whakataetae tango i te wahi o te kēmu, e whakarato ana i te huānga o te ohorere. Ko te whakataetae tino ātaahua me te mīharo tū huri noa te ao i roto i te wā i 2000 ki te 2013 hei wāhanga o kēmu rite Warcraft 3 me StarCraft. Ko te kapa toa i te kaitākaro kotahi ki te nuinga o ngā i roto i te whawhai whakamutunga ranei.

mutunga

I roto i te mutunga, me mea te reira e te ahumahi kēmu he pūmanawa nui mō te whanaketanga, me te te tere haere ki te heke mai kanapa nui. Kei te pihi ngā Studio me o ratou manga ake ano he harore i muri i te ua, nga mea katoa noho rohe hou.

He tauira o tenei, ko te kamupene ao Plarium, e kua manga i Iharaira, te Ukraine, te USA, te UK. Āhua tata whakatuwheratia te tari i roto i Russia i Krasnodar. whai wāhi te kamupene i roto i te whanaketanga o e rua kēmu ipurangi me tono pūkoro.

Na i reira ko te rota o kamupene. Games haere tata nga tau. Kotahi atu atu karakara. Kia te whakaaro, ko te ki te whai i to koutou ake PC, he mea rite ki te moe, engari inaianei i reira he kotahi i roto i nga hapu katoa. Hangarau te ahunga whakamua e kore e tu tonu, taea nga kēmu hou tukua te mua i roto i tona kauwhata, āhuatanga hangarau me te mahi.

No te mea whai gamers kaingākau ki te whakaora moni mō rorohiko atu kaha e makona nga whakaritenga pūnaha o taua kaupapa rite "te Witcher 3" ranei Mass Pānga: Andromeda. Play i Iti e hiahia ana torutoru iwi, no te mea i roto i tenei aratau, ko reira uaua ki te oaoa i te tirohanga ataahua, me te whawhai breakneck i roto i te ao hihiri o te kēmu.

Noatia, e kore e whakaaro ki nga rangatira o rorohiko kaha, me te hoatu tika nga tautuhinga ki mōrahi, tīmata i runga i te haere huri noa i te wāhi kēmu. Ka āta whakarite hoki tenei take i te whanaketanga o te ahumahi petipeti, ahakoa rawa autaki. Ko te rite ki te wira: i roto i kēmu hauhautanga - hoko he rorohiko kaha, e hokona enei PC - i roto o te kēmu ki te whakaritenga pūnaha teitei.

Ka rite ki whakahuatia i runga ake, kei te tipu haere te ahumahi kēmu rorohiko tere, e kore hangarau te ahunga whakamua e tu tonu. A meatia nga mea katoa e ki te whakarite kia taea te katoa oaoa i te wā moni i to koutou kēmu tino.