Marketing tātari: ahanoa, he tauira tukanga. tātari pae

Marketing tātari - ko tetahi o te taime tino nui i roto i te mahi whai hua o te hinonga tenei. Ka taea te kawea te reira i runga i ona ake ranei ki te āwhina o ngā tohunga ki waho.

Ko te whakamāramatanga

tātari Marketing - he mahi whakahaere e hāngai ana i te tāutu i te mau hapa i roto i te pūnaha o te hokohoko, me hua e pā ana ki a ratou. E ai ki nga hua whakamātautau e hanga te rautaki tino pai, a ka puritia kōrero i runga i te take.

tātari Marketing - he pūnahanaha, wā, whāinga, me tino nui - tātari motuhake. pānga reira e kore te taiao ā-engari o waho ano hoki anake. Ka taea te kawea e te taki i rua i te whakahaere kia rite ki te katoa, me ona tari takitahi. te whāinga o tēnei mahi ki te tautuhi i "bottlenecks" i roto i te mara o te hokohoko, me te tuhi ki runga i te mahere ki te whakatutuki ia ratou.

te mau parau tumu

Rua whakamana te arotake hokohoko roto, o waho i roto i runga i te parau tumu niu. Ēnei ngā nga tūemi e whai ake nei:

• Hohonu. E kore e te arotake kia whāiti ki te tātaritanga o ngā take raruraru. Ko tā te reira i te arotake whānui o ngā mahi hokohoko katoa.
• Auautanga. kia mahi Tātari kaunuku, me te ōrite. I roto i tenei tātaritanga kia hipokina te wehenga ā-kore anake, engari ano hoki i te taiao.
• Independence. kia kawea Marketing tātari i roto i te paetahi ore. Ki te he rangahau motuhake whāinga taea, kia whai wāhi tohunga waho.
• Periodicity. E mea pinepine e kōkiri i te whakahaere i te whakamātautau hokohoko i muri anake timata nga tawhē pai ki te peka. Kia kore ai te raruraru, kia kawea te tātari i roto i te wā, i etahi wā.

whakaurunga rangahau

I roto i te tukanga o ngaio whakamātautau e fehangahangai ki e rua ngā rōpū o te tohu: te hunga hoki e ratou e taea e whakaawe, me te hunga tera taha te mana o te whakahaere. Na, ahanoa hokohoko arotake ko:

• ā-me te taiao o waho;
• marketing rautaki o te whakahaere ;
• pūnaha hokohoko i roto i te hinonga;
• puka o te whakahaere whakahaere hokohoko;
• te whai huatanga o te pūnaha o nāianei i runga i te hinonga rite te katoa, me te mo ona wae takitahi.

Ko te wāhanga matua

tukanga tātari hokohoko tā te raupapa o takahanga raupapa. Ko ētahi o ēnei te whai ake:

• atamira faaineineraa. I tenei wā ki reira ko te whakapā maro i waenganui i te kiritaki tuatahi, me te kaitātari kaute. Haere kōrero o taime nui me mua tohutohu-. Ano, ka tono te upoko o te tari ki te whakarato tirohanga o ngā mōhiohio e tika ana katoa.
• Tātaritanga. E tāutu ana te kaitātari i te meka tino nui e pā ana ngā mahi hokohoko me te scrutinizes ratou. hononga whakapumautia, me te tohu o te tautukunga ki ture ngā taumata whakaritea ranei. E tano ia tapao e i tenei wā ka taea e te kaitātari hanga etahi whakatikatika i roto i te whakahaere o te mahi mā te uiui kaimahi.
• Whakamahere. I tenei wā, kei te rapu i te tohunga hoki rongoā tino. E te tikanga ratou ki Paraire te parekura i te mate o hua, me te ki te ārai i ngā āhuatanga ōrite i roto i te heke mai.
• Kupu Whakataki. I raro i te faaineineraa, me te whakatinanatanga o te mahi i whakamaheretia. Heoi, kia tango i te kaitātari i roto i tenei tukanga tika wāhi ranei mahi anake i roto i te tūranga tohutohu.
• Opaniraa. Ko te kaitātari whakarato kiritaki ki te pūrongo tonu i runga i ona mahi me te hua tuatahi tutuki. taea hoki e te ratou i runga i te 'amanaki mo te mahi atu.

Directions mahi tātari kaute

Ko te tātari hokohoko o te kamupene i mahi i roto i te maha o ngā huarahi nui. Ka taea te whakaahuatia ratou e whai ake.

wae tātari

tātari Marketing rite te pūtake mo te rautaki pakihi angitu ngā he maha o ngā wāhanga. Ko te hunga matua ko te whai ake:

• tātaritanga o te taiao hokohoko waho (aronga i runga i te microenvironment, e ngā te mākete, whakataetae, tohatoha, me te tahi atu pūnaha);
• tātari o te rautaki hokohoko (whakawhanakehia te hōtaka, me te whānuitanga o tona whakatinanatanga);
• tātari anga whakahaere (mahi rangahau i roto i ia kōwae motuhake, ka whakatau hoki i te tōtika o te hononga i waenganui i a ratou);
• tātari kounga o te pūnaha hokohoko (whakarato o ngā mōhiohio, te whai huatanga o te whakamahere, te mana, whakahaere, aha ...);
• tātari ine o te pūnaha hokohoko (pai i roto i te pā ana ki te utu o ngā mahi hokohoko);
• tātari mahi (mākete me te kaupapa here utu, takere tohatoha, pānuitanga me te whai huatanga o whanaunga tūmatanui).

Huapai me ngā huakore o te tātari waho

Tino noa tātari hokohoko waho, hoki nei maha outsourced whakahaere motuhake. Kei te āhuatanga i te reira e te painga e whai ake nei:

• aroaro o te wheako whānui i roto i te mara;
• wātea o te mōhiohio e tika ana ki te hanga whakatau whakahaere whai hua;
• mōhiotanga motuhake e kia whakawhiti i te kaitātari whakahaere o te kamupene.

Otiia, i reira e te tahi mau āhuatanga kino e tohu i te arotake hokohoko. He nga drawbacks nui te mahi:

• te utu nui o ngā ratonga ngaio o te kaitātari kaute;
• ngā mōhiohio matatapu taka ki te ringa o tohunga tuatoru-rōpū, engari no te mea i reira ko te mōrea o te leakage.

Āhuatanga ā-Tātari

tātari marketing ā-tā te arotake motuhake o tautooraa ake te kamupene o. Ko te painga o tenei mahi ko te āhuatanga e whai ake:

• penapena utu nui;
• hokohoko ngaro e kore e haere ki tua atu i te whakahaere;
• E mōhio ki te pau o tona mahi kaimahi Kamupene, a na reira e kore e whai ki te noho wa kohikohi mōhiohio.

Otiia, e kore e taea nga wa katoa hoko kamupene tātari ki te kawe i roto i runga i ona ake. he tika ki taua hē o tenei momo o te mahi tenei:

• e kore e whāinga tonu i roto i te aromatawai o tona mahi (e taea te meinga tenei i nga pau o te hononga ki te kaiwhakahaere, he hiahia ki te huna i to ratou ake hape ranei) kaimahi Company;
• kore o te wheako me te tohungatanga i roto i te mara o te tātari.

tātari TAUIRA marketing

I roto i te tikanga ki te mārama me pēhea te te tukanga o te hokohoko arotake e wahi, he mea e tika ana ki te whakaaro i te reira i roto i te tauira whānui. Kia mea a reira ko te ahua o ngä nohopuku-kai "Patty." Na, i mua i kia whai i te kaitātari kaute ki te aromatawai i te āhua tūturu o ngā take, me te whakawhanake i ngā taunakitanga mō te mahi heke mai.

Ko te kupu, e kia te mātanga te whai ake:

• Tuhia āhuatanga o ngā mahi whakatairanga o te hinonga, i kohia te raraunga e whai ake nei:
  • te tapeke utu o te whakaaturanga-whaiaro;
  • aro mātai o te kounga o ngā rauemi whakatairanga;
  • takere tohatoha o te pānuitanga (pehea te tukua ngā mōhiohio ki te kiritaki);
  • te haamauraa i te hononga i waenganui i te nui o te pūtea pānuitanga me hua o te hinonga, hua i roto i te wā pūrongo.
• Analysis o nga raraunga mō ia peka:
  • haratau o te wāhi;
  • aromatawai o ngā pūtahi hoahoa waho;
  • te taumahinga o te ruma kai;
  • te whakahaere kouma o te mahi, me te hanga whakaurunga.
• Ko te ōwehenga o te whakamahi o te hanga ki te katoa rōrahi o hua:
  • ako o ngā mōhiohio kaute;
  • disaggregation poto wā mana mo te tātaritanga atu āmiki;
  • haaputuraa o te wā, e ka whakaturia nga ngä hōkaiipurangi ia wa wae (te tokomaha o te iwi, te nui toharite o te haki, te whānuitanga o ngā taonga hokona);
  • aromatawai o te hanga kaha;
  • tuhi ake he tepu o raraunga tātari whiwhi hoki te peia i roto i te puka ataata.
• Te hanga i tētahi pūrongo i roto i nei e kia whakaratohia te mōhiohio e whai ake nei:
  • pikitia whāinga e whakaahua ana i te waka mo ia peka;
  • tātaritanga o te tono mo ia tūemi i te whānuitanga o ngā pūtahi;
  • whakamāramatanga o a'ei nga ra me haora o te manga;
  • mo ia o nga ngā o te mana e whakawhanakehia whakaaro mō te whakapai ake;
  • aro mātai o te whai huatanga o te pūnaha hokohoko o nāianei;
  • whakatau e pā ana ki te taumahinga o wāhi ahumahi me whare tūmatanui.

Ko te hua o te arotake ka hei te pūrongo tonu me he maha o ngā tūtohutanga mahi. Kua tuhia enei raraunga katoa i roto i te puka o te tuhinga e whai ake nei:

• whakamahere i ngā mahi hokohoko e hāngai ana i te whakakorenga o ngā hapa me te whanaketanga atu o ngä kai nohopuku;
• tētahi mahere mahi e hāngai ana ki te whakanui ake i te uruhanga o ia o nga manga takitahi;
• he pūrongo ki tonu i runga i ngā hanganga ture-kore ki te tūtohutanga mō te awhina-whaiaro.

tātari pae

Ki te whanaketanga o te ahunga whakamua pūtaiao, me te hangarau he ona whārangi ake i runga i te Ipurangi, ko te tikanga whāinga mo te whakahaere, e hāngai ana te angitu. He rite nui rite te hinonga rite te katoa tātari pae. E arotahi ana taua mahi i runga i te tātari rauemi ki te tāutu me te hē tika, me te whakatairanga i te reira i roto i engines rapu. Na, whārangi tukutuku arotaupū ngā enei ngā:

• Analysis o te hanganga. He ki kia tino pai i te wāhi o te tirohanga o te kōrero e wātea ana, me te wheako kaiwhakamahi. Ano, he faufaa ki te mahi o engines rapu tenei wāhi.
• Ko te ihirangi ako. kia te mōhiohio aroaro i runga i tenei pae o hāngaitanga mahi ki te kaiwhakamahi. I tua atu, me te mea ahurei.
• Usability. kia te pae kia hanga arorau, me te mārama hoki i te kaiwhakamahi. I tua atu, kia whai i te reira i te hoahoa pai.
• semantics Analysis. kia te tirotiro o te pae kupu matua hakari e ōrite uiui kaiwhakamahi 'ki engines rapu rongonui. Heoi, e kore e te rauemi kia ia taupokina iho e ratou.
• Manatokonga tūtohu meta. kihai whakaritea reira anake e ratou aroaro, engari ano hoki tautukunga ki te pae ihirangi.
• Analysis o te HTML-waehere. Whakamana tona arowhai hapa oti, kia rite ki te pai kia rite ki te arorau o whakanohonga tūtohu. Tenei Ko tetahi o nga kaupae tino nui ki te mä koutou pae.
• mahi Tūmau. Ko te tika o te whakautu ki ngā tono kaiwhakamahi.
• pae arowhai mō te hanganga ture.

Me kï reira e te arotake o te rauemi Internet - ko reira he tikanga whāinga i roto i ngā āhuatanga mākete o tenei ra. E ai ki nga hua whakakitea hapa nui, a mä mahere haaputuhia. Heoi, kia tango i te reira ki te pūkete e ko tino utu tenei tukanga.

tātari pae Tauira

Engari tukanga uaua ko te arotake hokohoko o te pae. He tauira o te rangahau e taea hua i roto i te kamupene hanga e hāngai ana te pae-. Tenei tukanga ngā te wāhanga e whai ake nei:

• Tātaritanga o ngā urunga. Ko nga whārangi o te pae ki ai tomo te kaiwhakamahi, mā te whai i te hononga i ngā rauemi rōpū tuatoru enei. Na, i roto i te nuinga o te wā, taka te pikaunga matua i runga i te whārangi matua. Otiia i runga i taua kaupapa nui rite te rārangi o ngā ratonga utu ranei, he onge kaiwhakamahi.
• tātari kore. Hoki hanga kaupapa wāhanga kaha e kore e nui 40%. Ko te take matua mō te te kore - ko reira waka untargeted nga raruraru hangarau i runga i te pae ranei.
• ongo te tairanga o te hoahoa. Hoki ngā umanga hanga pai ki te whiriwhiri hoahoa kūpapa. Tuatahi, e kore e faanevaneva i te reira i te tirohanga o te kōrero taketake, a tuarua, mo te wa roa noho hāngai. Ko reira utu aufauraa i te whakarongo ki nga poraka mōhiohio. Ka te pae kia kawea mai anake raraunga faufaa, a he muhu tetahi kuputuhi anō.
• kia kawea Analysis o te ihirangi me te i roto i te whārangi i te whārangi whakamahinga. He hape whārangi kāinga noa - ko te whakanohonga o ngā raraunga i roto i te tikanga ki te whakaki i wāhi. kia pono mahi Information. I roto i te "Mō tatou" me e kona kore anake te whakaaturanga o te kamupene, engari ano hoki tuhinga. e tūtohu ana e ia tuhinga tuku he hono rongonui ki te tūemi Putumōhio Ratonga.
• Ko te wāhi faufaa ko ki te tātari i te whakaterenga o te rauemi. E tika ana kia arorau, me te hinengaro mahuki. Na, maha te hanganga pae confuses te kaiwhakamahi. Ko te tautokohia ki te waihanga pātaki ki ngā ingoa ōrite, me te ihirangi taua ranei. he Kāore ki te tuu raraunga faufaa i roto i te taumata tahua tuarua, mai i reira i whakaritea e kore e haere kaiwhakamahi hoki reira.

I muri te tātari i te wheako o te whakarongo Ipurangi, te whai ake tūtohutanga matua e whakawhanake ratou ngā pae hoki kamupene:

• whakarerenga o te tahua taumata-maha matatini me, e taea whakapoauau kiritaki;
• kia whakapae, e whakarite te whakamahi tino pai o te wāhi whārangi te takotoranga o te tahua matua;
• i runga i te whārangi matua, e tūtohu ana ki te waiho i te mōhiohio tino nui (hei tauira, te tahi mau tūemi e he rārangi hua, motuhake e horo'a nei);
• e kore te mea e tika ana ki te whakauru i te hono ki te tahua kōnae.

Ko te pupuri auau o te tukanga pērā i te arotake o te hokohoko, ko te tikanga matua mo te mahi angitu o te hinonga. āwhina ana tēnei mahi ki te tautuhi i ngā āputa i roto i te wa, me te whakarite i te rautaki.