Marketing takiwa,

I mua i te kamupene haere ki te mākete kiritaki, tohunga tata ona kaha hinonga me te whai i te rautaki o te whakatairanga i ngā hua me ngā ratonga. marketing takiwa taea pakihi ki iti pūtea, tīmata ona mahi, riro he pai taimaha. Heoi, he mahi wehe ki etahi mōrea tenei huarahi, pera te arotahi ki runga i tetahi wāhanga o te mākete e taea arahi ki te hekenga i roto i te moni i roto i te hui o te mate o te moni i roto i tenei momo o taonga ratonga ranei.

marketing takiwa,

He tikanga rite whakamahia e te kamupene e whakatairanga waipiro, kai, kakahu, mīhini, machinery ahumahi. I te tahi taime e taea te kamupene ki te hokohoko rerekëtanga undifferentiated ranei te whakamahi i te hokohoko takiwa i roto i to ratou mahi mo te whakatinanatanga o etahi momo o taonga. He tauira o tenei, ko te kamupene "Motors General", kua haere nei ki tenei tikanga o te whakawāhanga o te mākete ki tika atu patua te whakarongo ūnga i roto i te hanga o ngā tauira motokā hou.

marketing ero - te hokohoko ūnga pera-ka karanga. tāutu te reira i te whakarongo o te kiritaki e faaite i te paearu e whai ake nei:

• tuakiri fakasekisualé;
• wahi o te noho;
• he nui etahi o moni;
• hiahia;
• ha'utiraa whakaaro;
• wehi;
• Me.

Ki te kore koe e kawe ki waho taua aroturuki, ka waiho e taea ki te whakatau i te akoranga rānei o te pakanga, ki te matapae hua heke mai tūponotanga ranei ranei. hanga marketing hāngai te ki mau rite tata te painga o tona whakarongo ūnga rite taea. tauira:

• ratonga hunaraa;
• Products mō honeymooners;
• faaineineraa o marena;
• Products mō ngā tamariki.

wāhanga mākete Target

Kei te wehea te mākete ki nga wahi, ia o nei i roto i rerekē nekehanga hāngai ki te tono motuhake. Na roto o te tātaritanga tino o kiritaki katoa wehea ki ngā rōpū ki te tono rite. I raro i enei hanga supply. I runga anō i te aha te huru o te tūnga mākete te kamupene whiriwhiri, tataki reira ona mahi ranei i runga i tetahi e rave rahi e aore wāhanga o te mākete.

marketing hāngai i roto i te mahi

Ki te mārama me pēhea te ki te hanga i te ngā wāhanga o te mākete, tapaea tatou te paearu taketake mo te tohatoha o te whakarongo ūnga mō ngā rōpū motuhake. Te mahi i te tātaritanga tino. Ka Kotahi wāhanga kia tohaina ki te iwi ki te wahi motuhake o te noho: te pa ranei kainga (tangohia ki pūkete te kiato taupori), te rohe, waka, te āhuarangi, wātea o te whakataetae me te herenga ture.

aru ana tēnei e te tātaritanga taupori o te minenga ūnga: tau, sex, mahi, mātauranga, moni, mana raua moe tahi me te āhua noho. Kia tino ki te whakaaro i te huru o kiritaki ki te waitohu e hiahia ana ratou ki te tomo i te mākete rite he reira rongonui, me te aha, ko te taiva ore o te whakarongo ki a ia. Ka mau ia ki te pūkete te take mo nei e hanga hoko, kia rite ki te pai kia rite ki te tohu o te faufaa o hua te kamupene o ki kiritaki.

Ka rite ki a koutou e taea te kite, i mua i tae koe ki te mākete, e āta aroturukitia kamupene me kia whakarere te whanaketanga i roto i te tahi mau rohe e tika ana ki te tono iti mo ratou whakahere. Ko te kupu, e kite tatou e ahua tetahi o te mahi i roto i te whakarato o taonga, me ngā ratonga e pā ana ki te mōrea. Ia kamupene e whiriwhiri te whakamarie tino mo te hoko ia ratou, engari kahore whakamahere tupato, me te tātari o tetahi o nga tikanga i runga ake, ka kia ngohengohe ki rerekē.