Ko te kōrero angitu mīharo o te kaiwhakarewa o Coffee "Starbucks"

Govard Shults toru tekau tau ki muri i roto i te mahi kawhe, whai kotahi anake whakaaro: ki te whakapakari i te whanaungatanga whaiaro i waenga i te iwi i runga i te kapu o te kawhe. "Starbucks" Na te ia tumu. Otiia kihai i ngāwari te huarahi ki te tihi. Pehea i Schultz, he taata i te utuafare mahi-piha rawakore, patua fifi katoa a whakaturia te mekameka nui o toa kawhe i roto i te ao nei?

iti haurongo

I whanau Schulz i runga i Hōngongoi 19, 1953 i roto i Brooklyn, New York. Ko tona hapu kahore rerekē i te toenga. I roto i te uiuiraa ki Bloomberg, ka mea ia e tipu ake i roto i te tata o te iwi rawakore. Na, ka rite ki te tamaiti rere ia ki te ao o te kore ōritenga tangata, ite rawakore kei i te wawe tau. tau 7 anake tau, no te a Schultz, tona papa, he taraiwa taraka, e i whai wāhi i roto i whakaora taipa, whara ia tona avae i roto i te whati ngā. I taua wa kahore he inihua hauora me te paremata, na i mahue te whānau, kahore he moni taketake.

I roto i te kura nui, kaha takaro Schultz whutupaoro a riro te karahipi sipoti ki te University, kei roto i Northern Michigan. Na ka haere te tangata taitama ki te kāreti, ka pae hopea ua faaoti hoki ia e kore e tonu ia ki te tākaro whutupaoro. i akoranga ki kia utua, na i te taata ki te haere ki te mahi. ka anga ia ki te kaihoko waipiro, a ētahi wā noa te kaituku.

I muri i tu'ite i roto i te 1975, kua mahi Schultz puta noa i te tau i runga i te turanga hākinakina i roto i Michigan. I karangatia e ia ki te kamupene "Xerox", i reira ka riro wheako ia i roto i pā ana ki kiritaki. Hoki te wa roa i te tau i noho ai ia i reira, a noho i roto i te kamupene o Huitene e pā ana ki oko whare.

Ko reira i reira kua hanga e Schultz he umanga a ka te kaiwhakahaere whānui tuatahi, me te ka perehitini tuarua. whakahaere ia i te kapa hoko i roto i te tari i roto i New York. Ko roto i tenei whakaminenga, te tuatahi tūpono ia te ingoa waitohu "Starbucks", ngā tona aro i te taha o te maha nui o kaihanga kawhe maturuturu. Hiahia i roto i Howard faaoti ki te haere ki Seattle, te whakarite i roto i rangatira coffeehouse mua: Gerald Baldwin ko Gordon Bowker.

Taunga ki te kamupene "Starbucks"

He tau i muri mai, te Baldwin ka-tau 29-tau (kaiwhakarewa o "Starbucks"), i te pae hopea, karangatia Schulz ki te mahi, whakahere ia te tūranga o te kaiwhakahaere o ngā mahi hokohoko me te hokohoko. Na e toru anake toa i roto i i hokona te taimaha o te kawhe mō te whakamahi kāinga i te "Starbucks". te vai tonu te toa Starbucks tuatahi, me te kei i runga i te Pike Place Market i Seattle.

haerenga nō ki Milan

Schultz ke te whakarau tino, i te tonoa e ia ki Milan mo te whakaatu. E haere ana a tawhio noa te pa, ka whakatata te tangata taitama aro ki te kaho pēhikawhe, te wahi i mohio nga rangatira ana kiritaki katoa i ingoa, a mahi ana ratou i te momo o inu kawhe, ahakoa he reira kaputino latte ranei. te kitenga o Schultz e ko te reira e tauturu i te hononga whaiaro ki te hoko kawhe.

I roto i te 1985, i mahue Howard te "Starbucks" i muri i tona whakaaro Italian kihai i tangohia e nga kaiwhakatū. I maoro ua faaoti ia ki te kitea tona kamupene ake, Il Giornale (whakamaoritia i te tikanga Italian "ia"). I roto i te tikanga ki te hoko i te ruma mō te kawhe, e hiahiatia ana Schultz ki te kohikohi neke atu i $ 1.6 miriona. mahi ia mo te tau i roto i te kamupene 'Strakbars ", e ngana ana ki te whakatuwhera i te mekameka o nga whare kawhe o te ara Italian.

I roto i August 1987, i whakaekea Schultz te tūranga o General Kaiwhakahaere o Starbucks, i ngā o ono kawhe.

Ko te rongonui o te whatunga, "Starbucks"

Amerika hohoro î ki aroha mo te kamupene. I roto i 1992, "haere whatunga Starbucks 'i runga i te utu kararehe Nasdaq. Ko te kamupene kua i 165 ngā tuwhera, moni i $ 93 miriona mō te tau. Na, i te 2000, "Starbucks" Kua riro te whatunga ao, kua whakatuwheratia neke atu i te 3,500 ngā toa kawhe me kua riro $ 2.2 piriona i roto i te moni ā-tau. Schultz ko tetahi o te iwi tino mana i roto i Amerika.

"Starbucks" kihai i tonu i runga i runga, i reira i hoki rahunga. Na, i roto i te 2008, katia poto Schultz nui atu i te kotahi rau o ngā toa ki te whakaako i te kaihoko waipiro ki te faaineine i te pēhikawhe tino.

Hei wāhanga o te ripeneta Schultz kauwhautia e rapu ana i te "Starbucks" ki te utu ex-hōia. Last tau, whakapumautia te kamupene nga hau e utu akoranga kāreti o ratou kaimahi.

I roto i tona mahi i Starbucks Schultz kua homai tonu matua ki ona kaimahi, e karanga ai nga hoa. tuku te reira i te tiaki hauora whānui katoa me te inihua, kia whakaawe tenei take ki tona papa.

Kua tukuna Schultz he pukapuka rerekē, "Ringihia reira i roto i tona ngakau kia rite ki te kapu mō te kapu hanga Starbucks».

tonu Starbucks ki te tupu, he mea inaianei kua hoko ā-tau o neke atu i te $ 16 piriona, na kua Schultz te āhua taonga. tata tona utu kupenga te i $ 3 piriona - he milioni pono.