Kia mataara "Nick" - arotake kiritaki

Ko te kamupene mataaratanga "nika," - te waitohu āhua hou, engari he mea kua tino hira i roto i te mākete kāinga. Ko te takenga mai o te waitohu e tango i roto i 2003, i tu production i te takenga mai o Andrei Karpov me Dmitry Kuzmin.

Tenei tau, i whakaputaina te tuatahi mataaratanga aunoa i hanga o te koura. He tauira ko te pūtake o te kohikohinga tuatahi e rima o te waitohu "Nike". Kua whakawhanakehia Mechanics to tatou iho hanga o watchmaking me tona hangarau arai. Ngā mihi ki tenei kitea, kua meinga te kamupene he ahurei "capsule" hangarau kaihanga pm. Kua i roto i 2006, "Nick" haora (arotake kiritaki whakau tenei) riro rongonui. kua riro Whakahaere nga tohu tuatahi i te Fund Protection Consumer, a nui haere te rōrahi o hoko ki te maha mano te tau. I roto i te heke mai, kei te kaha whakawhanake i te kamupene, te whakawhānui, kua tukua ngā hua ki te whenua Kihi me te tata ki waho. tupu kaha auau Production, i roto i te 2008 kua tae te maha o putanga i roto i Russia wha mano. Kia mataara "Nick" ka riro urupare i hoa ao, riro deservedly kau taki he tiwhikete o te rite ki te paerewa ISO. I roto i te taua tau, riro te kamupene he tipu me tomo te runga 20 kaihanga o te koura parakore. Na roto i te 2009, a ki waho kua meinga reira taea ki te hoko mataaratanga "Nick". Reviews o kaihoko ke i te iti rawa pai. I roto i te 2010, kei te kaha te whakawhänui i te tipu ona mahi, oko e wātea ana, me te poroporo whakapaipai i raro i te ingoa waitohu "Nike".

"Kanohi New" waitohu "Nike"

I te mutunga o 2011 oti matou te rebranding o te kamupene. I whakarewahia ao pānuitanga e hānga ana ki te pepeha: "Nick - mataara te paerewa teitei." A, no te te hoahoa i te tahora o pānui i te meka hītori o te waitohu i whakamahia. pania nga pānui i kaho koura ki te tā o te karaka. ngā infomercial utu, me te whai hua kiritaki hou a faaite ki kiritaki Russian e mataara "Nick", arotake o nei kahore i rongo tetahi, he pono tika o te waitohu, e taea ngāwari whakataetae ki te ao-ingoa Rolex, Carrera me pera i runga i. Käore e kore, na te hua tu atu ia i roto i te mākete Russian me kua mahia ki te malangá.

Image wāhanga o te tohu "Nike" whai wāhi nui i te kau, engari e kore e ngā kaiwhakanao wareware e pā ana ki te kounga me te motuhake o ngā hua. E hanga hua moni whakapaipai kore hoki te kiritaki toharite, me mo te iwi e mohio ana he aha te tikanga i te mataaratanga koura "Nick", arotake o nei te mea rite pai rite te hua tahu i roto i Switzerland. Uara mō te moni te akapapu e te wheketere mataaratanga Russian e taea ki te whakataetae ki a Western, e kore te haavare kiritaki. He utu ano hoki te reira i te tuhituhi e roto i te hua o ngā kaiwhakanao Japanese, me te Pākehā he uaua ki te kitea tauira koura parakore, i te kamupene "nika," whakapūmau i koe he whakarewa tino.

e kore e tau'a ki te waitohu "Nike" kiritaki Russian. Haora, e taea te rongo arotake o nei i tokomaha, e kore hoahoa taketake, me te he apatoko kaua matarohia mō pūkenga momo. Te ti'aturi nei tatou e, e whakarite e nga kaihoahoa ki te momo o tauira ki te roha o te whakahaere production.