Ipurangi, Tauhokohoko hiko
E-tauhokohoko: te whanaketanga, te whakamahi, opuaraa
Kei te timata i nga ra, te tangata ki te whakamahi i kaha ake ngā hangarau mōhiohio. Ki te mahi i tenei, whakamahia e te reira i te Internet. Kei te whakatuwhera teie mahana, tenei pūnaha ko tata katoa whakahaere ratou pae. Kaua e tu peka, me tangata noa. hoatu ratou whanau ki to ratou ake whārangi i runga i ngā whatunga pāpori.
Internet - Ko he pūnaha tuwhera ki te whakarongo nui, e taea ai hoki te pāhekoheko tino hou i waenganui i ngā kaiwhakamahi. Na reira he mea maere i roto i te meka i timata reira kia whānui ki whakamahia mō te ī-pakihi. Ko te taumata hou katoa tenei, mākete kore anake, me te ōhanga, engari ano hoki whanaunga pāpori me te ahurea i waenganui i ngā rōpū me te iwi.
History o hanga
E-pakihi ko te tuitui o nga pakihi me mau taata e mahi i roto i te mara o te e-hokohoko. E tahoê katoa o ratou i roto i te whatunga hinonga. Ki te rā, ko tenei pūnaha i te taumata o te ao katoa o te Internet.
He aha te mea e-tauhokohoko? I roto i te rerekē, e-mahi ko te wā he tikanga whaiti. whai wāhi te reira i te whakamahi o te Internet hei hongere mōhiohio mō te whakahaere o ngā tukanga pakihi. I roto i tenei take, kahore he kaupapa tuku iho o "moni-taonga". Kei te whakakapi te reira e "mōhiohio-mōhiohio".
Ko te whanaketanga o te e-tauhokohoko i roto i Russia taea te āhuatanga e te whai i ēnei:
1. 1991-1993. I roto i tenei wā, te Internet he anake te reo o te kōrero i waenganui i te hapori pūtaiao, pokapū hangarau, tohunga rorohiko, me ngā rōpū kāwanatanga.
2. 1994-1997. I tenei wa i te pea o te whatunga ao tīmata te moni kaha i roto i te taupori i te whenua o.
3. Mai i 1998 ki te ī-pakihi hakari ra mātātoa whakawhanakehia ki te awhina o te Ipurangi me te e-tauhokohoko.
āhuatanga hou
Kamupene ārahi i te mahi i runga i te ara tuku iho, he kawenga hoki ia wāhanga o te mahi. I te wa ano e te haamau'araa i ratou moni nui o te moni i runga i te whanaketanga hua me te production, te tuku atu me te hoko o ngā hua oti. Nui rauemi pūtea e hiahiatia ana me te tautoko logistical o te tukanga whakatinanatanga katoa.
Otiia i konei i reira ko e-tauhokohoko. ka anga ia i te huringa āta o hinonga tuhonohono whakahaere mariko. Ano, ia o nga mema o o tenei hapori i te whai wāhi o ratou mahi arotahi ki runga i te ara tino tika. tukua tenei ki te hanga deliveries ki kiritaki nui taea rongoā production oti.
- hui ataata;
- e mau ana i roto i runga i-aho whakangungu;
- te whanaketanga o ngā tauira hokohoko hou;
- te hanga o te taiao pakihi o ngā pūnaha mōhiohio;
- whiwhi i te momo o te mōhiohio;
- whakatinanatanga o te mahi tahi pūtea;
- te whanaketanga o te hononga hou i waenga i te whakamahi i ngā kamupene hangarau hiko;
- Opening o awa iti-utu hou;
- whakapakari o te mahi;
- tautoko hoki ngā whakaaro rerekē;
- te whanaketanga o te ōhanga hou o te hanga me te hoko o taonga.
Ko te mahi matua o te hokohoko i runga i te Ipurangi
Ko te whakamahi o te e-hokohoko tā:
- whakatūnga o hoapā tuatahi ki kaituku pea, kiritaki me kiritaki mā te Internet;
- utu o ngā tuhinga i hanga i roto i te hōputu hiko, e tika ana hoki te whakatinanatanga o te hoko, me te hoko whakawhitinga;
- hoko o taonga ratonga ranei;
- hoko-i mua hua pānuitanga me te pou-hoko tautoko kiritaki i roto i te puka o te täpaenga āmiki i runga i te hua hokona;
- utu hiko mō te taonga hokona ki te whakamahi o hiko whakawhitinga moni, kāri nama me te arowhai i;
- te tuku o ngā hua ki te kiritaki.
Ko te kaupapa o "pakihi ki pakihi"
He momo rerekē o te e-hokohoko. Ano, ratou whakarōpū tā te rōpū ūnga o kiritaki. Ko tētahi o nga momo o e-hokohoko ko te kaupapa o "pakihi ki pakihi" B2B ranei. kawea ana tēnei pāhekoheko i roto i runga i te parau tumu tika ohie. Kei a ia i roto i te meka e hokona tetahi kamupene ki tetahi.
Ahakoa te meka e tenei ra i reira e te tahi atu momo o e-hokohoko, B2B ko te wāhi tino tere te whakawhanake e whai opuaraa rawa pai. Ngā mihi ki te tüäpapa Ipurangi riro te tukanga hokohoko katoa pai ake, me te mārama. Ko te kupu te māngai o te kamupene kiritaki kua te kaha mo te mana pāhekoheko o te tukanga katoa o te whakatinanatanga o mahi, ngā ratonga kai o taonga ranei. Ki te mahi i tenei, whakamahi reira pātengi raraunga whakahaere-kaihoko.
Na roto i te āhuatanga o te "mahi-ki-pakihi" tauira ko te meka e i roto i tenei take i te whakahaere o te e-tauhokohoko e taea kahore he pāhekoheko tino aunoa i waenganui i ngā rōpū mō te mahi pakihi. A kua reira he anga tino ataahua. Ārahi mahi i roto i te rängai B2B, te kamupene i roto i te whakarara whakaoti i te raruraru o te aunoatanga uaua o tona whakahaere ā-.
tüäpapa Hokohoko mo te kaupapa "pakihi ki pakihi"
I roto i te e-tauhokohoko, i reira he wāhi motuhake te wahi e hanga, ka whakatinanahia mo e te whakawhitinga pūtea e hāngai ana. Ko te tüäpapa hokohoko e te hunga mariko i roto i tenei take tenei. Ka taea te hanga ratou:
- kaihoko;
- kaihoko;
- he rōpū tuatoru.
Ki te rā, te tauira mo te B2B e toru ngā momo o tüäpapa hokohoko. Tenei utu, mākete me te rārangi. Kia titiro tatou ratou i roto i ngā kōrero.
Waihanga i te whaiaronga whakahaere i te whakamahi o te kaha rapu nohoia e ngā pūnaha mōhiohio hou. I roto i tenei take, e tika ana te kaihoko te ki whakataurite me te whiriwhiri i nga taonga i te utu, te rā tuku, pūtāhui, a na i runga i. E whakamahia D. Catalogs i roto i ngā ahumahi i reira he whakawhitinga mo te whakatinanatanga o taonga iti-utu te auau tino, a kei hea he tonutia tono, a ka rerekē te utu tino onge.
Ko te mākete, ka āhuatanga tenei tauhokohoko tauira pūhara e utu kore-whakaritea. whakapumautia utu Final o te taonga i roto i te tukanga kupu. E whakamahia Auctions i roto i te take i reira e ahurei i roto i tona ahua i te taonga hoko ratonga ranei. pea te reira i tūemi onge ranei taputapu whakapaipai, tuatapaparaa, a na i runga i. D.
Tohunga matapae amanaki pai o e-hokohoko, mā te whakamahi i tenei tauira. Tuatahi o te katoa, taua hoko he kiritaki pai. I muri i te katoa, e hokohoko wahi i runga i te paetukutuku arumoni rangatōpū kahore takawaenga. I tua atu, mo te turanga tauhokohoko rite āhuatanga e te mahi o tetahi kaihoko ki te maha nui o kaihoko.
He kua momo tata, me te hou hoko tauira i roto i te rāngai B2B. Tenei pūnaha rārangi e ngā kaihoko maha. A haamata i ki te mahi me te tüäpapa hiko e ngā nga āhuatanga o Exchange me Auction. te whakaiti taua he e-tauhokohoko te wa me utu pūtea o te rapu me te whiriwhiri o nga hua pai, kia rite ki te pai kia rite ki te rēhita o te hoko i waenganui i kaihoko me te kaihoko.
Ko te kaupapa o "mahi ki kiritaki"
E-tauhokohoko, e hāngai ana i runga i te parau tumu o te B2C, kua kite i tona tono i roto i te take te wahi e kore e ture kiritaki hinonga, me tangata-tinana. Ko te tikanga ko reira te hoko hokohoko o taonga. Ko painga hoki te kiritaki i tēnei tikanga o te mahi i te tauwhitinga arumoni. E whakarato ana i te whai wāhi ki te tere ake, ka faaohie te hoko o nga mea e tika ana mo ia. I roto i te tangata, kahore he hiahia mo te hokohoko. Ko reira nui ki te ako i te āhuatanga o te taonga ki te pae o te kaihokohoko, tīpako i te tauira e hiahiatia ana, me te ki te tono i te hua kia e ka tukua ki te wāhitau i kīia.
E-tauhokohoko i runga i te Ipurangi i runga i te "kiritaki pakihi-ki-" me te kaiwhakarato pai. He ia he wāhi ki te tono traceability, pau ki te rauemi iti rawa ki te hanga ihirangi.
Ko tētahi o nga kamupene nui mahi i runga i te tauira B2C, ko he Amazon.com kamupene American. mauria e te reira i roto i hoko hokohoko o ngā pukapuka, me te he te ao neke atu i te kotahi miriona kiritaki. Mā te whakamahi i te kaupapa o "mahi ki kiritaki", ea te kamupene whai wāhi ki te hua i waenganui i kiritaki o whenua rerekē. A e kore e mea faufaa te reira te wahi ora te kiritaki i roto i te pa nui ranei i roto i te rohe mamao.
tüäpapa Hokohoko mo te kaupapa "pakihi ki kiritaki"
I roto i te rāngai B2C o nga taonga e hokona i roto i:
- toa hiko me ona whakamahau hokohoko;
- Tukutuku-matapihi;
- motuhake pūnaha ipurangi;
- auctions.
A feruri i teie tüäpapa tauhokohoko atu. E-tauhokohoko o kamupene iti me te reo-rahi, rite ki te tikanga, kua kawea te reira i roto i roto i retailers ipurangi. Enei tüäpapa mariko - e kore e atu, rite pae te kamupene o. He hanganga matatini atu he rarangi ipurangi. E whakanohoia ana e ratou toa mariko maha.
Kei te maha E-tauhokohoko i roto i Russia whakahaere i roto i matapihi Tukutuku-toa iti. Enei rarangi hokohoko, te tikanga puritia umanga pakihi iti. Ko te āhuatanga matua o taua pae he putumōhio rārangi utu e whakaahua te hua ranei ratonga iho, me te he pūnaha mo te kohinga o whakahau riro i kiritaki ranei.
Online Systems Hokohoko (tis) e whakamahia ana e te pāmu e nui, kamupene me corporations. Ēnei tüäpapa mariko taea hinonga ki te whakapiki ake i te supply o ngä mahi i tutuki, me hoko, me te hanga i te mekameka supply tino kouma mō te tukanga hanga rauemi raw, rauemi, taputapu, me pera i runga i. D.
Ko te kaupapa o "kiritaki-ki-kiritaki"
Kua arahina e te whanaketanga o te e-tauhokohoko ki te ahua o whakawhitinga C2C. Mahia i waenganui i kiritaki e kore e nei kaipakihi. Ki tenei kaupapa, e-tauhokohoko kaihoko whakairi ratou e horo'a nei i runga i ngā pae Ipurangi motuhake, e ko te ripeka i waenganui i te mākete noa, te mākete puruhi, me pānuitanga niupepa. Hei tauira, ko te kupu kaiwhakarato US ebay.com. Ko te rōpū tuatoru tenei, tuku kiritaki ki te tomo ki tetahi tauwhitinga i roto i te wā tūturu. A haere tika ratou ki te Internet me te whai i te hōputu mākete rorohiko. hei tauira C2C kua tino paingia tenei ra. Kaihoko i te wa akiaki utu koloa taua, e te hunga i raro i roto i te toa.
Ētahi atu kaupapa
He aha atu e taea e e-tauhokohoko? I tua atu ki te kaupapa tino noa i runga-whakaahuatia te tīariari me te maha o ētahi atu. e kore e tino paingia ratou, Heoi, kei te whakamahia i roto i te maha o ngā take motuhake. Ko te kupu, ko te whakamahi o te e-tauhokohoko i hanga taea e te pāhekoheko o e rua hinonga ture me takitahi ki ngā hanganga kāwanatanga. pā ana tēnei ki te whakakī o ngā puka me te kohinga o takoha, mahi tahi me ngā pokapū tikanga, a ko taea pera i runga i. D. taua momo o mahi tahi anake ki te whanaketanga o hangarau Ipurangi.
He painga nui o tenei kaupapa, ko te ki te whakahaere i mahi e-tauhokohoko o pononga metarahi me te tuku o te ahuru o te pepa.
ture Basic mō kaipakihi
Fundamentals eCommerce kia mohio te tangata e hiahia ana ki te whai i to ratou ake mahi e hāngai ana i runga i hangarau mōhiohio. He te tahi mau ture ohie e kia ahua o te tepu whakareatanga mo tetahi kaihoko. Te tangata e hiahia ana ki te riro i te toa i roto i te whakataetae, ka:
- ki te waihanga i tētahi wahi papaitia e te mo te engines rapu;
- tahuri koutou manuhiri ki kaihoko;
- ki te kawe i roto i ngā mahi hokohoko e ka whakatairanga i te pae i runga i te Ipurangi;
- tātari hoko showgirl.
Tuhinga mo te whanaketanga o te e-hokohoko
I teie mahana, i roto i Russia reira i etahi āhuatanga e whai he pānga nui i runga i te whanaketanga o EC. I roto ia ratou:
- te whānuitanga nui o te rohe o te whenua, e whakarite te whakaiti i te pānga o e wātea ana i tēnei wā tauwhāiti i te hoko o taonga, e kua e pā ana ki te tūhāhā o ngā kaiuru mākete;
- te faufaa o te whakapai ake i te tukanga kōmitimiti mo te hanumi, o te mahi Russian ki ngā mōhiohio o te ao, me ngā tukanga ōhanga;
- te raruraru o te whakaiti utu hokohoko, e pai tukua tatou hua ki te kia whakataetae i roto i te mākete ao;
- te hiahia mō te mana ake tupato i runga i te hoko o taonga o nga umanga me nga mana moni;
- te faufaa o te whanaketanga hihiri o te turanga hangarau o nga whakahaere ki te whakatinanatanga o te nuinga o ngā hangarau mōhiohio hou.
Otiia i roto i to tatou whenua i reira e te tahi mau raruraru o e-hokohoko. Hei tauira, he tukanga whanaketanga hokohoko mariko tino raruraru e tika ana ki:
- te iti taumata o te ahurea o hou mo tatou whanaunga mākete;
- huru tia ore o te anga hanganga ture;
- he nui rawa o monopolization o te ōhanga;
- te kore o te whanaketanga hanganga o ngā mākete koloa;
- huru tia ore o te pūnaha o te nama me te whanaunga pūtea.
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