Rautaki hokohoko ihirangi mō ngā pakihi iti

marketing Ihirangi - ko tetahi o nga rautaki whai hua tino ki te kukume kiritaki tenei. Ki reira, e kore e hokona tika hua, me te whakaū i ngā hononga wā roa-ki kiritaki, te whakanui ake i waitohu mōhio, hanganga o painga whakataetae kainga, a ka ko te pae huehue taimaha tohutoro tūturu, e tauturu te ahunga whakamua rapu.

Ko reira te mea he perception e hokohoko ihirangi - ko reira te faaotiraa o kamupene nui ki tahua pānuitanga nui, no te mea titau te whakatinanatanga o te rautaki te whai wāhitanga o te rōpū mātanga kuiti, te utu o te hanga, te whakaputa, me te whakatairanga ihirangi. E whakaatu ana Practice e pai te taea te whakamahi i ara kamupene iti marketing ihirangi.

Ko te kupu, ko te ti'amâraa "Alfa-ihirangi" te nuinga o kiritaki - ko reira te kamupene iti, me te reo-rahi, e haere mai ki te whāinga motuhake: ki te whakapiki ake i te waka hāngai me he ahu ki te tiki hononga tūturu. Ae, e kore tenei e waiho hei taua kapinga mākete nui, kei rite te take ki nga rama matua, engari ko reira kore tika - i konei te tahi atu mau opuaraa. I teie mahana, ka ako koe te mea ki te titiro hoki i roto i te whakatinanatanga o te te ihirangi hokohoko mo pakihi iti.

1. Tautuhi whāinga me ngā paearu mahi

marketing Ihirangi - te reira rautaki wā roa-. Ahakoa te meka e reira he pānga wā-poto pērā i waka puhake i muri i kuhuna atu, e kore koutou e kite i ngā hua tonu, i te mea he te take ki pānuitanga horopaki, ī-mēra-hokohoko ranei.

I roto i te pakihi iti, ina he minenga ūnga unknown tonu te waitohu, Kei te tino timata ihirangi hokohoko ki te mahi i roto i te 6-12 marama (te tikanga e kore e waka anake, engari ano hoki āhukahuka, ingoa, Seo-pānga). Na reira ko te mea e tika ana ki te mahi i roto i te rautaki mo nga marama mua, ka whakatakoto i ngā whāinga tōtika.

kia tohua nga whāinga, hei tauira:

• i roto i te tau ki te whakapiki ake i te paetukutuku waka e 300%;
• hoki ki te marama e ono ake i te maha o ahu e 100%;
• hoki e toru nga marama ki te whakapiki ake i te maha o ohaurunga ki te 50% me te ētahi atu.

I roto i te whakarara ki te whakamāramatanga o ngā whāinga, te tautuhi i te wāhi tohutoro. Tenei tohu mahi matua tuhia i te tīmatanga o te pakanga. Tautuhi tohu, ka taea e koe te whakamahi i enei taputapu:

• Tātaritanga Google "Yandeks.Metrika" (tae, puna tirohia, whanonga i runga i te pae, whakahau, ngā mōhiohio whakarongo, etc ...) ranei;
• Ahrefs, MajesticSEO (nui me ngā puna o ngā hononga hoki ki tou paetukutuku);
• SeoPult (tūnga aroturuki i roto i te take organic);
• Marketo, MailChimp (tōtika o mēra i te mēra);
• YouScan, IQBuzz (tohutoro aroturuki blogosphere me whatunga pāpori).

Ki te kōrero tatou e pā ana ki te tohu mahi motuhake, e taea e ratou:

• waka;
• Lida;
• hoko;
• pourewa,;
• kōrero;
• te maha o kaiohauru;
• kitenga i roto i te mea organic;
• FKT me te tini ke atu.

Ko te tino nui Whakamāramatanga o paearu mahi, no te mea rite koe e matau ki ta nga hua kawe te hongere ngā me te ihirangi, a ahakoa kahore ranei ki te haumi atu.

2. Whakahohea rauemi tuatoru-rōpū

He wātea anake ki kamupene ki pūtea nui whakatinanatanga Fully motuhake o te rautaki hokohoko ihirangi. e kore e taea e pakihi iti utu ki te utu i te tari o te 4-6 iwi nei e mahi anake ki te ihirangi hokohoko. Na reira, kei te whakamahia e rua huarahi ki te whakahaere o te mahi: raritet tonu, me te kanohi. Ki te kore e taea te mahi i tetahi o ratou, kahore raritet.

I roto i te take o te raritet wāhanga o te taha haere mahi motuhake - maha hanga ihirangi (copywriting, hoahoa, ataata, whakaahua, rangahau, etc ...). Na te whanaketanga o te rautaki, tuhi ake he mahere o te ihirangi, tahora, ihirangi, whakatairanga, te aroturuki whanau e te mema kaimahi - he marketer ihirangi.

Ko te painga o tenei ara o te whakarite mahi e ko te pai mōhio o nga pau o to koutou mahi ngā kaimahi mātanga, brewed te i roto i te kaupapa, ko te mōhio ki takere whai hua o te whakatairanga, me te ihirangi hōputu. I te tahi atu te ringa, te rohe katoa o te mahi, tei runga i te tangata kotahi, a ka hanga tenei he mōrearea: i roto i te take o te hōhipera, ka turanga i te tau faafaaearaa tukanga pananga ohorere ranei.

Otiia e kore e katoa te e. Ko te mea pono pūtea. He pai mō te mātanga ihirangi hokohoko pakeke ki te kitea, makehe kau, tīmata te utu i 70 mano. Moni. Tāpiri ki tenei te utu o te whakahaere i te wāhi mahi, takoha, sotsvznosy, poroporoaki mate, hararei, e kore e wareware e pā ana ki te utu o te hanga ihirangi me te türanga. Ka rite ki te hua, ka utu ihirangi hokohoko i 200-250 mano. Per marama.

He tokomaha hoki kamupene iti he pūtea rawa taimaha. Na reira, ko te rongonui o te raritet tonu. A feruri i te kaupapa e whai ake nei o te mahi i runga i te tauira o te ti'amâraa.

I roto i nga kamupene i reira e kawenga mō te hokohoko (ka taea e tenei he marketer, Head o Sales, Kaiwhakahaere Tuarua ranei te Kaiwhakahaere tangata i roto i). au ia ki te ti'amâraa, e te reira i te mahi ngā, utu te mahi, me te tatari mo te hua.

I roto i te "Alfa-ihirangi" mahi katoa i roto i te tikanga ki te whakaiti i te wahi o te kiritaki - i raraunga tuatahi me te reira, waihanga o te raruraru, tono hoki hōputu ihirangi me takere whakanohonga. Noatia, ka waiho reira e tika ana ki te whakaae i runga i te mahere ihirangi, engari e kore e tangohia e te reira nui te wā.

kōwhiria e te kiritaki tetahi o pōkai ohaurunga. Hei tauira, mō te pakihi iti, ka taea e koe te whiriwhiri pōkai o 100 ranei 150 mano. Moni. I roto i te take tuatahi, whai 3000 te whakawhitinga i roto i te tuarua - 4000. I roto i tetahi take ko reira iti atu te utu i te kaimahi wā-tonu, engari e kī i te raritet tonu atu ātaahua.

"Alfa-ihirangi" e kore e hipokina te kaupapa e hanga noa ake o. Ano, i roto i te wā katoa e taea ana ki te nui te mahere i waho fakatonutonu i te pūtea. Tenei ko te tahi mau hi'oraa:

Ka rite ki a koutou e taea te kite, kia nui ai te mahere rite 36 ranei 42%, ranei 249, ranei ara 607%! Ka rite ki te hua, te utu whakawhiti mo te kiritaki te tino heke. Heoi te mahi ki te ti'amâraa - ko te ara pai ki te whakaora i te moni, kahore mōrea reira.

3. Kia ōrite ki te whakatinanatanga o te rautaki

pai marketing Ihirangi auautanga. whakarongo Target tangata whakamahia ki te whakaturia te tere o ngā rauemi tānga, a ka mahi i tetahi ine mahora nui i te mate - Ka taea e ngā kaiwhakamahi te turaki tonu te kore o ngā mōhiohio ki te awhina o koutou whakataetae.

Na kia mohio ki te hanga i tētahi mahere ihirangi. kia tohua te reira te mea te ihirangi kei te hiahiatia, te wahi e kia whakaputaina ai, ko wai te mea kawenga hoki tona hanga, me te türanga, kati whakaritea, me te pera i runga i. N. kore e whakaputa noa tenei mahere me te faatitiaifaroraa hara taputapu me te mātakitaki o te tukanga katoa.

mahere Ihirangi pai kia i te iti rawa 1-2 marama i roto i te mua. Heoi, kei te rerekē haere ngā mākete: he aha ratou e mea kia riro i teie mahana apopo kotiti, na reira he kore rere ira mua rawa, ka noho i te rota o te kaha ki te waihanga, me te ka he mahere whakarerekētanga.

Ano, e pā ana te ihirangi hokohoko te ki te ngā. Mohio i roto i te mua i e mahi hōputu a kahore e nei mahi tonu, engari i te tamataraa, me te hapa e taea te kitea e pai to koutou whakarongo, he nui atu wehea iwi atu i taua kōrero, i nei tuhinga atu waka me ahu. Ehara i "tima" ihirangi ihirangi hokohoko i roto i ngā ā-tau - kia ngāwari, a kore e te hua tango roa.

Whakarāpopoto ake

marketing Ihirangi mō te pakihi iti - ko te mooni. I para tuatahi, he mea utu, me te kore utu mō ngā pakihi iti. I roto i te meka, te utu o te horopaki me te pānuitanga pāpāho e teitei. I tua atu, mahi te ihirangi hokohoko i roto i te maha ngā huarahi: kia ngā koe hokohoko me te Seo kounga teitei, hononga, a reira, ko te tūranga o te paetukutuku i roto i te take tipu organic. A ki te ki tarai atu pūtea, te pānga kei tonu, i roto i te rerekē ki te ihirangi ina te kore i runga i te pauna o tikanga ki te mutu te rere o te waka.

Ka rite ki te tikanga mō te whakatinana i ihirangi hokohoko ko te whai hua tino raritet tonu i roto i te take o te pakihi iti. Tahuri ki te "Alfa-ihirangi" ti'amâraa, haere koutou te mahi o te tohunga, ia farii i te taurangi o ngā hua, me te faaore i te tūponotanga, me ngā utu e pā ana ki te mahi o te kaimahi. Hua - pūtea whakawhitinga ūnga, ake i te aronga waitohu me backlinks māori, e tauturu i te whakatairanga i te pae i roto i te rapu.